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KCB101 Storyboard Advertisement
Danielle Rocca, Jack Dixon and Paige Wanckel
Overview
A brand is a distinct product, service or business .
Topic covered: Brand concept of Sassy 30 second Advertisement storyboard Brand message through advertisement
Brand Concept
Target Market = females, 14 to 25 Represents attitude, sexiness and
excitement
Storyboard ...
Song appeals younger generation Realistic and relatable scenarios Strongest relationship with core
market
Emotional attachment between the core audience and the product
Can create a memory Associate product with emotions
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