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The road so far
200 MMAU
Started in 2001
TOP 5downloads
Goal: Make a soccer game for the World Cup 2014 … in 3 months!
Improving the game: Dynamic Content and AB testing
Improving the game: Missions and coach Tony Star
Improving the game: Teams with powers
+30% ARPDAU
Improving the game: Sharing gifts between players
Overall look on what we did so far:The good and what we are improving
We did good We are improving
• Simple gameplay for soccer fans but not only
• Change and test content easily• Give extra value to teams besides
visual• Give extra goals to players and make
them bring others to the game
• Balance between monetization and retention features
• AB test in small steps rather than trying to see all at once
THANK YOU!!!
corporate.miniclip.com
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