Building Power for Your Organization

BUILDING POWER FOR YOUR BUILDING POWER FOR YOUR

ORGANIZATIONORGANIZATION

cantv.org/powercantv.org/power

James Thindwa and Barbara PopovicJames Thindwa and Barbara Popovic

Chicago Access Network Television (CAN TV)Chicago Access Network Television (CAN TV)

YOUR ORG>>>>>>THE PEOPLEYOUR ORG>>>>>>THE PEOPLE

INSTITUTION>>>>>COMMUNITYINSTITUTION>>>>>COMMUNITY

ADVOCACY>>>>>>>ORGANIZINGADVOCACY>>>>>>>ORGANIZING

ORG STANDS UP/THE PEOPLE>>>ORG STANDS UP/THE PEOPLE>>>

PEOPLE STAND UP/THE ORGPEOPLE STAND UP/THE ORG

WHY ORGANIZE?WHY ORGANIZE?

ORGANIZE TO BUILD POWERORGANIZE TO BUILD POWER

CAPITALIZE ON ORGNIZATION’S CAPITALIZE ON ORGNIZATION’S STRENGTHSSTRENGTHS

ADDRESS ORGANIZATION’S ADDRESS ORGANIZATION’S VULNERABILITIESVULNERABILITIES

SET GOALSSET GOALS

TRIANGULATE TO CREATE TRIANGULATE TO CREATE LEVERAGELEVERAGE

TAP POWER AT THE BASE AND TAP POWER AT THE BASE AND BUILD FROM THEREBUILD FROM THERE

ONGOING, NOT EPISODIC OR ONGOING, NOT EPISODIC OR REACTIVEREACTIVE

TRANSFORMATIONAL, NOT TRANSFORMATIONAL, NOT TRANSACTIONALTRANSACTIONAL

VALUE OF ORGANIZING VALUE OF ORGANIZING

MAPPINGMAPPING

MESSAGINGMESSAGING

MEETINGMEETING

MOBILIZINGMOBILIZING

MOVING TOWARD ACTIONMOVING TOWARD ACTION

USERSUSERS

COMMUNITY GROUPSCOMMUNITY GROUPS

POLITICAL ALLIESPOLITICAL ALLIES

COMMUNITIES OF INTERESTCOMMUNITIES OF INTEREST

MEDIAMEDIA

MAPPING THE POWER DYNAMIC:MAPPING THE POWER DYNAMIC:ALLIESALLIES

““ALLIES”ALLIES”

NATURAL - COMPANY INTERESTSNATURAL - COMPANY INTERESTS

COMPETITORSCOMPETITORS

HARD CORE - (POWERFUL OR NOT?)HARD CORE - (POWERFUL OR NOT?)

MEDIAMEDIA

MAPPING THE POWER DYNAMIC:MAPPING THE POWER DYNAMIC:OPPONENTSOPPONENTS

• TARGETS/TIMELINESTARGETS/TIMELINES• RESONANCERESONANCE• RESEARCH (COMMUNITY NEEDS RESEARCH (COMMUNITY NEEDS ASSESSMENT)ASSESSMENT)

• MESSENGER/MESSAGESMESSENGER/MESSAGES

• TARGETS/TIMELINESTARGETS/TIMELINES• RESONANCERESONANCE• RESEARCH (COMMUNITY NEEDS RESEARCH (COMMUNITY NEEDS ASSESSMENT)ASSESSMENT)

• MESSENGER/MESSAGESMESSENGER/MESSAGES

MESSAGINGMESSAGING

Financial Value of Local & Commercial Financial Value of Local & Commercial Programming - ComparedProgramming - Compared

$4.22

$1.90 $1.60 $1.54 $1.48

$1.08

0%

50%

100%

150%

200%

250%

300%

350%

400%

450%

Localprogramming

ESPN Fox News ComcastSportsNet

Sci-Fi Channel MTV

The average amount subscribers responded should be applied from their monthly cable bill to create local community programming or to pay for each of 5 commercial channels.

• IDENTIFYIDENTIFY

• TRAIN TRAIN

• PICK MESSENGERSPICK MESSENGERS

• DETERMINE TARGETSDETERMINE TARGETS

• IDENTIFYIDENTIFY

• TRAIN TRAIN

• PICK MESSENGERSPICK MESSENGERS

• DETERMINE TARGETSDETERMINE TARGETS

ENGAGING ALLIES:ENGAGING ALLIES:Community LeadersCommunity Leaders

• TACTICS TACTICS

• TOOLSTOOLS

• TIMINGTIMING

• TACTICS TACTICS

• TOOLSTOOLS

• TIMINGTIMING

ENGAGING ALLIES:ENGAGING ALLIES:CollaborationsCollaborations

• GOOD FISCAL MANAGEMENTGOOD FISCAL MANAGEMENT• ALIGN INTERNAL RESOURCESALIGN INTERNAL RESOURCES• ESTABLISH CLEAR PRIORITIESESTABLISH CLEAR PRIORITIES• INCREASE COMMUNICATIONSINCREASE COMMUNICATIONS• EDUCATE - BE ADAPTABLEEDUCATE - BE ADAPTABLE

• GOOD FISCAL MANAGEMENTGOOD FISCAL MANAGEMENT• ALIGN INTERNAL RESOURCESALIGN INTERNAL RESOURCES• ESTABLISH CLEAR PRIORITIESESTABLISH CLEAR PRIORITIES• INCREASE COMMUNICATIONSINCREASE COMMUNICATIONS• EDUCATE - BE ADAPTABLEEDUCATE - BE ADAPTABLE

MOVING TOWARD ACTION:MOVING TOWARD ACTION:Get Your House in OrderGet Your House in Order

• GROUND WARGROUND WAR

• AIR WARAIR WAR

• GROUND WARGROUND WAR

• AIR WARAIR WAR

MOBILIZINGMOBILIZING

• RECOUPRECOUP

• REVIEWREVIEW

• REALIGNREALIGN

• REGROUPREGROUP

• RECOUPRECOUP

• REVIEWREVIEW

• REALIGNREALIGN

• REGROUPREGROUP

4 R’S4 R’S

BUILDING POWER FOR YOUR BUILDING POWER FOR YOUR

ORGANIZATIONORGANIZATION

cantv.org/powercantv.org/power

James Thindwa and Barbara PopovicJames Thindwa and Barbara Popovic

Chicago Access Network Television (CAN TV)Chicago Access Network Television (CAN TV)