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Learn how to harness the powers of Website Development, Search Engine Optimization,Social Media Marketing Reputation Management, Video Marketing via YouTube For more information visit www.thesalesexpertusa.com Mobile Marketing, Advocacy and Loyalty Programs and Customer Relationship Management. Putting It All Together
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Digital Marketing and Public Relations | External Marketing in the Digital Age
How Can You Best Market Yourself in the Digital Age? • Website Development and Patient Conversion• Search Engine Optimization - Attracting New Patients• Social Media Marketing - Attract Convert and Retain Patients• Reputation Management - Attract and Retain Clients• Video Marketing via YouTube • Mobile Marketing • Advocacy and Loyalty Programs• Customer Relationship Management• Putting It All Together
Website Development and Patient Conversion
Website Must Haves
Social Media Sharing Buttons
Calls to Action
Modern Look/Easy to Navigate
Mobile Ready
Responsive for all devices
Search Engine Optimization - Attracting New Patients
Attract Use content as your online marketing currency.
Optimize all content and properties to gain more real estate for your keywords
Fully optimize website
Submit to directories
Be on Google Places
Social Media Marketing - Attract Convert and Retain Patients
Attract clients with relevant posts that are interesting to your target audience.
Convert social media followers by sharing content from a website blog, linking to your website for further information, announcing specials, contests and more.
Retain clients by keeping content updated daily. Create a space that people want to visit and check back on.
LinkedIn The latest statistics show it having 7% of its users over 55 and 14% in the 45 to 54 age range.
Pinterest is the fastest growing social network.
Facebook has nearly 50% of all the world’s internet users as active users.
Social Media Marketing - Attract Convert and Retain Patients
Social Media Marketing - Attract Convert and Retain Patients
Reputation Management - Attract and Retain Clients
Attract new clients with great reviews. Having no reviews at all is just as bad as having negative reviews.
Retain clients by knowing how to handle negatives reviews online.
Fact 1-3 bad reviews can deter the majority (67%) of your customers away.
Video Marketing via YouTube
Video is the fastest and most effective way to send a message.
Watch Video
Fact YouTube is the second most popular search engine in the U.S.More YouTube Facts
Mobile Marketing
By 2014, mobile internet usage is expected to exceed desktop internet usage
More than 50% of all “Local” searches are done from a mobile device
9 out of 10 mobile searches lead to action, over half lead to purchase.
91% of adults have their mobile phones at arms reach 24/7
There are 5x as many cell phones in the world than there are PCs
SMS has the highest open rate
Facts
Advocacy Programs
Create Trust Prospective and current clients don’t trust companies or brands, they trust each other.
Great Examples Consumer facing WalMart’s Mom and Dad blogger program Influencers that fit their ideal market are given a place to blog on the corporate website. They have very few limitations and often talk about the competition.
B2B Microsoft MVP program selects the most helpful professionals in their space, and anoint their most knowledgeable customers in public, and use the program as a way to get product and program feedback.
Research your current patient panel so that you can create a rewards program that they will want to participate in.
Be innovative by joining forces with a local spa or gym and offer discounts, prizes, or incentives.
Make sure your offers are ethical, realistic, and easy to participate in.Facts • 85% of loyalty program members haven’t heard a single word since the day they signed up.
• 1 in 4 consumers have received a reward or promotion for something they would never buy.
• While the average U.S. household has enrolled in more than 18 loyalty programs, they are active in only 8.4.
Loyalty Programs
Customer Relationship Management
Identify and target your best customers, manage marketing campaigns and generate new clients as well as identifying the most profitable customers and providing them the highest level of service.
Assist your practice by optimizing information and streamlining existing processes.
Allow the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits.
Facts 81% of companies plan to increase their use of CRM.16 percent of businesses have social CRM.21 percent of businesses are planning for it.46 percent of businesses have no plan for it and17 percent of businesses are just unaware of CRM usage.
Putting It All Together
Website Your website is where you want your online audience to ultimately visit.
SEO can be developed through optimized content from many different properties and mediums with the goal of gaining more search engine real estate.
Social Media is key to connecting with your target audience. Know each mediums’ unique options for better optimization and use demographics for better targeting.
Don’t be a victim of online reviews, instead understand them and encourage/incentivize your clients to review. Take advantage of the power of video.
Mobile marketing is the leading trend for advertising.
Advocacy/loyalty programs must be made relevant and kept up with.
CRM can be a powerful tool when you fully take advantage of what it has to offer.
Let’s Stay in TouchEmail Info@TheSalesExpertUSA.comFind Me On Twitter @TheSalesExpert
Thank You!
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