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Presentation by Faris Yakob, BANFF/nextMEDIA 2010
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STUFFTHAT DOESN’TWORK PROPERLY
@farisWednesday, June 9, 2010
@FARIS
HI!
Digital Ninja //Naked Communications
EVP Chief Technology Strategist //McCann Erickson NY
Chief Innovation Officer //MDC Partners
Wednesday, June 9, 2010
TECHNOLOGY?
Wednesday, June 9, 2010
Source: http://www.flickr.com/photos/churl/250235218/
TECHNOLOGY?
Wednesday, June 9, 2010
Source: http://www.flickr.com/photos/roadsidepictures/1637623713/sizes/o/
TECHNOLOGY?
Wednesday, June 9, 2010
TECHNOLOGY?Source:http://www.flickr.com/photos/sameli/242241668/
Wednesday, June 9, 2010
TECHNOLOGY?Source:http://petitinvention.files.wordpress.com/2008/02/future_search1_petitinvention.jpg
Wednesday, June 9, 2010
“Our focus should be not on emerging technologies but on
emerging cultural practices.” – Henry Jenkins, Professor of
Comparative Media, MIT and author of Convergence Culture: When Old
and New Media Collide!
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Source: Deloitte: The Shift Index
MOORE’S LAW
Wednesday, June 9, 2010
Source: Deloitte: The Shift Index
KRYDER’S LAW
Wednesday, June 9, 2010
GUILDER’S LAW
Wednesday, June 9, 2010
Source: http://www.slideshare.net/adliterate/media-fragmentationWednesday, June 9, 2010
Wednesday, June 9, 2010
DIGITAL IS DIFFERENT
Wednesday, June 9, 2010
1. THE END OF MEDIA SCARCITY
Wednesday, June 9, 2010
A. THE PRINCIPLE OF UBIQUITY
or MAKE MORE STUFFWednesday, June 9, 2010
http://www.thiswill-this.net/Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
2. DIMINISHED CULTURAL LATENCY
Source: http://www.fastcompany.com/blog/faris-yakob/technology-strategy/cultural-latencyWednesday, June 9, 2010
B. THE PRINCIPLE OF ALACRITY
or DO STUFF FASTER
Source: http://www.businessweek.com/magazine/content/09_33/b4143046834887.htm
AND RESPOND TO STUFF FASTER
Wednesday, June 9, 2010
Wednesday, June 9, 2010
3. DISTINTERMEDIATION
Wednesday, June 9, 2010
C. THE PRINCIPLE OF UTILITY
DO STUFF THAT EARNS ITS OWN ATTENTION
Wednesday, June 9, 2010
4. DIGITAL CULTURE IS PARTICIPATORY
Wednesday, June 9, 2010
D. THE PRINCIPLE OF INTERACTIVITY
or DO STUFF THAT GIVES PEOPLE A ROLE
Wednesday, June 9, 2010
Wednesday, June 9, 2010
TECHNOLOGY IS A MEDIUM
Wednesday, June 9, 2010
Wednesday, June 9, 2010
Wednesday, June 9, 2010
FAIL - LEARN - ITERATE - REPEAT
BONUS
Wednesday, June 9, 2010
EVERY NEW CHANNEL CHANGES THE ENTIRE SYSTEM
Wednesday, June 9, 2010
LOW LATENCY PRINT
Wednesday, June 9, 2010
Wednesday, June 9, 2010
FAIL. LEARN. ITERATE. REPEAT. technology is a medium
INTE
RACT
IVIT
Y
UTIL
ITY
UBIQ
UITY
INTE
RACT
IVIT
Y
every new channel changes the systemWednesday, June 9, 2010
Wednesday, June 9, 2010
farisyakob.com@faris
Wednesday, June 9, 2010
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