[IDEA∞CAFE]創意行銷: 破解視覺經濟-超人氣圖像商機揭密！(資訊圖表)

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STAGE

Beijing

Taiwan

Paris

New York

破解視覺經濟超⼈人氣圖像商機揭密

2014-01-07

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創意⾃自我介紹

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最愛...的⼈人

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今⽇日主題

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INFOGRAPHIC資訊圖表

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您不知道的數據

800%針對“Infographics”的搜尋量從2010年⾄至2012年間增加了

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您不知道的數據

1%資訊圖表的製作量每天增加

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您不知道的數據

12%網站!流量

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您不知道的數據

閱讀率87%

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您不知道的數據

品牌知名度

82%

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您不知道的數據

活⼒力度53%

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您不知道的數據

1990400%

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您不知道的數據

20079900%

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如何開始？

10Steps To Designing An Amazing Infographic

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第⼀一步驟

找到故事

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視覺圖表故事性

視覺圖表≠ 圖表

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視覺圖表故事性

視覺圖表圖像故事

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⼿手機與⾺馬桶到底有多[親密]

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第⼆二步驟

蒐集資料

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五分之⼀一的⼈人有⼿手機掉⾺馬桶的經歷

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第三步驟

創造層次

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男⼈人⼿手機掉⾺馬桶的機率是⼥女⼈人兩倍

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第四步驟

圖表類型

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第四步驟

⻑⾧長條圖 圓餅圖 關聯圖

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善⽤用圖表

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第五步驟

精緻細化

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隨堂測驗

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