Introduction to Gamification (10th Digital Media Exhibition - Tehran)

Gamificationfor

Digital Media & Products

Alireza Ranjbar Shourabi

@ARSHourabi

@ARSHourabi

Art of Light and Motion Game studio◦ Co-Founder / CEO

FARANESH (E-learning platform)◦ Gamification Designer

Hamsaa (Social Network)◦ Gamification Designer

FANAP (Fintech)◦ Gamification Designer

Iran Gamification Association◦ Co-Founder

Digital Media

Media

Digital

Electronic Media

Digital Image

Digital Sound & Video

Internet

Personal Computer

Digital Device

Digital Product

Product

Digital

Software

Service

Content

…

A Product/ServiceNeeds

User

Customer

CustomerPeople are

Usually

UnwieldyUncooperativeUnpredictable

…

We need our customer to

Share

Comment

Review

Register

Revisit

Buy

Unfold

Donate

that

Behavior

that

Action

•Listen

•Act

•Reply

•Reform

•Repeat

•Sell

•Stay longer

•Take part

Gamification

Broccoli story

Gamification

Gamification

The use of game elements and game design techniques in non-game contexts.

Game Elements

Score Points

Badges

Achievements

Quests

Leader boards

Currency

Level

Experience

Gamification is

Learning from games and their abilities toconnect with people.

Using game elements while knowing that agame is a lot more.

Thinking like a game designer.

Having objectives other than winning in thegame

Appreciating FUN!

Much HARDER than it appears!

Gamification is NOT

Making a 3D virtual world

Making everything a game

Game theory

Just PBLs

Simulations or serious games

Gamification Usage

External

◦ Marketing

◦ Sales

◦ Customer engagement

Internal

◦ HR

◦ Productivity enhancement

◦ Crowd sourcing

Behavior Change

Gamification usage

Gamification in Digital form

The process of turning an activity or taskinto a game or something that resemblesa game

Habitica

Super Better

Foldit

Psych

Ford Fusion

Power House

Pain Squad

Zamzee

Khan Academy

How to Gamify

How to Gamify

The Loop

The Flow

The Progression

Final Words

Consult a Gamification Designer!◦ But know about gamification and game design

thinking.

Fun can (and Should) be designed!

Know the players, Get the players playing and Keep them playing!

Thank Youfor Listening!

Alireza Ranjbar Shourabi

@ARSHourabi

This file is available here :

http://www.slideshare.net/AlirezaRanjbarSHoura