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John Di Maria - Tourism NT
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Building the Territory
The outlook for the tourism industry
in the NT
and future construction needs
John Di Maria
Executive Director, Stakeholder Alliances
Tourism NT
Tourism is an important economic driver
• Total tourism GVA in the NT was $1.66 billion or 8.6% of total GVA in 2012-13.
• 4.3% of the Territory’s total GVA is a direct contribution of tourism, representing $821 million.
• Accommodation accounts for 19% of total tourism GVA
TOURISM VISION 2020
“To grow the visitor economy in the Northern Territory to $2.2 billion by 2020
as measured by overnight visitor expenditure."
CURRENT STATE OF PLAY: NT TOTAL VISITOR
EXPENDITURE
Source: Tourism Research Australia, National Visitor Survey and International Visitor Survey
Note: Total visitor expenditure = International expenditure (including package spend) + domestic expenditure (including airfares and long distance transport costs)
• Domestic expenditure down 14% for YE Dec 2013, compared to previous year.
• International expenditure up 16% for YE Dec 2013, compared to the previous year, based on indicative figures using the old methodology.
• 2020 targets are for $1.663 billion domestic expenditure and $559 million international expenditure.
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Domestic actual International actual Tracking towards NT 2020 target
Achieving the vision
Accommodation
ACCOMMODATION
• More rooms for holiday visitors have come online in Darwin
• More rooms for business travellers and workers have come online too
• More projects in the pipeline will ease pressure on accommodation even further
• There’s opportunity for additional investment because returns are good
Importance of the touring market
Do the NT -- Top End 30sec TV Commercial
Doing the NT – eating out Territory-style
More ways to Do the NT
Building the Territory
Questions?
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