LinkedIn training presentation

Social Media Training:LinkedIn

Frank DaysJanuary 2011

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Agenda

• Overview• Why it matters• 15 things• Resources

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The professional social network

• Founded 2002• Over 90 million users• Business oriented social networking

– Build list of trusted connections– Find jobs, people and opportunities– Answers, groups and applications

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14 million+ monthly visitors and growing

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Member demographics

• More males• 35+• No kids• College educated

Source: Quantcast.com

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LinkedIn etiquette

• Professional• Less “casual connecting”• Very little noise

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Novell on LinkedIn

• Official Novell group• Feeds/news from

– PR Blog– CoolSolutions– News

• Groups for solutions and membership

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15 things you can do with LinkedIn

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Turbocharge your profile so you and Novell get found

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1. Add a profile picture

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2. Make your profile public

• Mark profile public• Mention product and

market keywords• Get found in searches

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3. Create a “vanity” URL

Create a short URL with your keywords

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4. Add to your email sig

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Engage influencers to spread word about Novell

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5. Link with customers or partners

• When the time is right:– Prospects– Customers– Vendors

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6. Participate in groups

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7. Check out competitors

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8. Update your status

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9. Answer questions

• Answer questions • Demonstrate your

expertise

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10. Recommend someone

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11. List an event

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Automate and accelerate LinkedIn usage

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12. Get the LinkedIn Toolbar

• http://www.linkedin.com/static?key=tools

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13. Use Tweetdeck

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14. Add Applications

• Share presentations• Consult with manager re: privacy

• Add blog posts• Keep people abreast of things

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15. List your websites

• List up to three website links• Examples:

– Your blog– Product/solutions pages– Twitter or Facebook links

• Title of links with keyword for the search engines

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Where to learn more...

• Online resources– Mashable.com– Techcrunch.com

• Articles– http://www.delicious.com/novell_novl/socialmedia