LinkedIn training presentation

Social Media Training:LinkedIn

Frank DaysJanuary 2011

© Novell, Inc. All rights reserved.2

Agenda

• Overview• Why it matters• 15 things• Resources


The professional social network

• Founded 2002• Over 90 million users• Business oriented social networking

– Build list of trusted connections– Find jobs, people and opportunities– Answers, groups and applications


14 million+ monthly visitors and growing


Member demographics

• More males• 35+• No kids• College educated

Source: Quantcast.com


LinkedIn etiquette

• Professional• Less “casual connecting”• Very little noise


Novell on LinkedIn

• Official Novell group• Feeds/news from

– PR Blog– CoolSolutions– News

• Groups for solutions and membership


15 things you can do with LinkedIn


Turbocharge your profile so you and Novell get found


1. Add a profile picture


2. Make your profile public

• Mark profile public• Mention product and

market keywords• Get found in searches


3. Create a “vanity” URL

Create a short URL with your keywords


4. Add to your email sig


Engage influencers to spread word about Novell


5. Link with customers or partners

• When the time is right:– Prospects– Customers– Vendors


6. Participate in groups


7. Check out competitors


8. Update your status


9. Answer questions

• Answer questions • Demonstrate your

expertise


10. Recommend someone


11. List an event


Automate and accelerate LinkedIn usage


12. Get the LinkedIn Toolbar

• http://www.linkedin.com/static?key=tools


13. Use Tweetdeck


14. Add Applications

• Share presentations• Consult with manager re: privacy

• Add blog posts• Keep people abreast of things


15. List your websites

• List up to three website links• Examples:

– Your blog– Product/solutions pages– Twitter or Facebook links

• Title of links with keyword for the search engines


Where to learn more...

• Online resources– Mashable.com– Techcrunch.com

• Articles– http://www.delicious.com/novell_novl/socialmedia