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How To Make $1MillionWithout Making Your Players Cross
Oscar ClarkUnityAds & Everyplay Evangelist
CONFIDENTIAL, INTERNAL USE ONLY
SHOULD BANNERS BE BANNED?
WHAT ARE YOU LOOKING AT?
https://danielgoodall.files.wordpress.com/2013/05/screen-shot-2013-05-26-at-10-29-49-pm.png
INTERSTITIAL OR IN THE WAY?
Overlay or Over The Top?
AN OFFER YOU CAN REFUSE?
CHOOSE TO WATCH & EARN
RESPECTING YOUR PLAYERS
https://year5atbearwood.files.wordpress.com/2010/10/respect1.jpg
DOUBLE REWARDS
DOUBLE REWARDS
PAY TO WIN
http://h1z1news.com/wp-content/uploads/2014/04/Pay-To-Win.jpg
INTERSTITIAL
FRUSTRATION AND RELIEF
http://ecx.images-amazon.com/images/I/31lTz395KrL._SY300_.jpg
UNLOCK RETRY POINT
UNLOCK RETRY POINT
AVOID ECONOMY INFLATION
http://www.mccaffertyshort.co.uk/wp-content/uploads/2014/05/graph-up.jpeg
EARN COINS IN GAME
EARN COINS IN GAME
EARN COINS (SPEND AS GATCHA)
EXPECTATIONS OF VALUE
http://rudyloans.com/wp-content/uploads/2013/03/Pile-Of-Money.jpg
REWARDS KEEP PLAYERS PLAYING
WHAT ABOUT THE PLAYERS?
http://rudyloans.com/wp-content/uploads/2013/03/Pile-Of-Money.jpg
“We saw an increase in session length and daily session count, with no decrease in user retention”
Juha Matikainen
General Manager
Seriously
MEANINGFUL REVENUE
CROSSY ROAD MADE $3 MILLION• (Just From Unity Ads on iOS in only 3 Months)
Questions?
Oscar Clarkoscarc@unity3d.com
@Athanateus
Sign up and integrate today
http://unityads.unity3d.com
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