View
86
Download
0
Category
Preview:
Citation preview
KEEP YOUR SEAT FILLED‘’Meet new clients and keep them coming back’’.
PROBLEM
ClientIndividual stylists and salons
Limited online presence
No proper booking method
Limited automated communication with
customers
Inability to increase traffic
CustomerAfrican women between 20 – 45 years
Lacks mechanism to choose a hairstyle that suits them
No connection to the best hairstylists near them
Lack of access to reviews and ratings of hairstylists
SOLUTIONPic-A-Doo APP AND WEBSITE
“Find the Right Style and the Right Stylist, at the Right place, for the Right price.”
CONSUMERS
SAVE TIME
Book anywhere/anytime.Stylist can come to you
SAVE MONEY
Stylist competefor their business
GREAT WORK
Stylist work hard for great reviews
STYLIST
Proper booking method + automated
communication
GROW FASTER
Great reviews + great prices = more work
Online presence and increased
traffic
PRODUCT
Sign Up Find Your Stylist
Log In to community
Search will include: -Hairstyle-Location
Create an Account-Add Your Prices-Manage yourself-Get Reviews-Start growing your business
PRODUCT
View the stylists profile
View stylists services
Book an appointment
Additional services include: -Hairpiece Sales-Nails
View stylist:-Portfolio-Reviews-Pricing-Duration of Style
GET DIRECTIONS: -Stylist comes to you-You go to stylist
BUSINESS MODEL
3% Commission
Hairpiece retailers
R59.99
Individual hairstylistssubscription
R399.99
Salon monthly subscription
Pricing will be geared for growth after our BETA Stage
TRACTION
24 Stylist & 3 Salons
Stated they would sign up to our service if it was available as an App
205 Users visited our website in the last 15 days
3350 likes on facebook
Competitions2nd Place- TIA Basic tech
entrepreneur programmeTop 8 – Seedstars Durban1st place –TIA Pitch Den
3rd place – ILO Enterprize Challenge
Media MentionsGagasi FM
Ventureburn
MARKET SIZE
R9.7 Billion SA Hair Industry
Total Haircare Industry$500 Billion +
$6.1 BillionAfrican hair industry
9 out of 10 SalonsIN DURBAN
RentalR1 000- R5000
1032 women out of 1210
COMPETITION
More Convenient
Less Expensive
More Expensive
Less Convenient
GROWTH STRATEGY
REFER A FRIEND Get 1 free style for 15 friend
MARKETING & SALES
Acquiring customers
CUSTOMER SERVICE
Keeping customers
PRODUCT DEVELOPMENT
Staying competitive
ONLINE MARKETING SEO, SMM, CONTENT
ACTIVATION CAMPAIGNS Tertiary campuses Activations
INDUSTRY FAIRS Attend Hair Conventions
SERVICE REPS Active Customer Representatives
COMMUNITY BLOG WE-PICADOO.COMA social platform for customers to: - learn about how to treat their hair, - interact with each other about issues faced when doing their hair - and exchange reviews of stylists
CONSUMER PRODUCT ADVISORY BOARD Advise us on consumer likes and needs
INDUSTRY ADVISORY BOARD Advise us on industry needs and changes
INDUSTRY ACADEMIES Work with Beauty Academies
MARKET STRATEGY
CameroonNigeriaKenya
Emerging Markets
Similar market trend
+Customer behaviour
CITY OF DURBAN
Annexure A Income statement
Details Year 01 Year 02 Year 03
Subscription income R 358 800,00
R 430 560,00
R 516 672,00
Booking income R 0,00 R 360 000,00
R 432 000,00
Gross Profit R 370 800,00
R 790 560,00
R 948 672,00
Expenses R 689 051,50 R 560 149,00
R 681 978,80
- 9 Jobs R 366 000.00 R 372 000.00 R 468 000.00 - Sales & Marketing R 152 500.00 R 49 000.00 R 47 000.00 - Customer Service R 38 400.00 R 46 080.00 R 55 296.00 - Products & Development R 114 151.50 R 71 469.00 R 85 762.80 - Misc. R 18 000.00 R 21 600.00 R 25 920.00
Net Income -R 318 251,50
R 230 411,00
R 266 693,20
FINANCIALS
Start-up Expenses 689 051,50Our contributions 25 300
Customer CAC 56
Customer LTV stylists 720
Customer LTV salons 1800
FINANCIAL SUMMARY
TEAM
MVP 05/2016Customer pitches 01/2016 Beta-release 10/2016 Lift-off 02/2017
ROAD MAP
FUNDING
Bootstrapped
690K FUNDING NEEDED
TO
•Reach R1M in sales•Scale/refine marketing/customer acquisition•Scale customer service (detailers)•Scale infrastructure
THANK YOU
www.picadoo.co.za / info@pic-a-doo.com +27 31 823 3524
“Beauty Made Easy”
PicAdooPicADoo_ZA @PicA_Doo PicADoo_ZA
NEEDS ANALYSIS
9 out of 10 salons rent out workstations to individual stylists9 out of 10 salons don't have a booking system10 out of 10 stylists have smartphones10 out of 10 stylists accept walk-ins
Their main sources of marketing is W.O.M and social mediaTheir clients have jobs and some are studentsThey use various products
FEATURE
ProfileOnline booking Manage your day-to-day operationsManage your business on your phoneGrow clientele
ANALYTICS & ADD-ONS
Monitor :Appointments bookedScheduled times and gapsRevenue with projectionsTraffic on profileRemindersLink social media account with profile for growth
Recommended