why global is the new local

Globalizationby Bernd & Michael

Index

• Intro

• The Phases

• Phase 3 has been made possible by technology

• Phase 4 Next step in human evolution a.k.a Social Software (Facebook,Twitter)

• Effects on Society + The next phase

Why Global is the new Local

The development of an increasingly integrated global economy marked especially by free trade, free flow of

capital, and the tapping of cheaper foreign labor markets - Merriam Webster

GLOBALIZATION

INTRODUCTION

1 PHASE

2 PHASE

3 PHASE

TRANSPORTATION

COMMUNICATION

WARFARE

JOBS

ONE MAN RADIUS MODEL OF INTERACTION

GENERAL DEVLOPMENT

PHASE: 1

CHANNELS / TRAINS

LETTER

WW 1

LOCAL JOB / SELF EMPLOYED

GOODS EXPENSIVE

- REGIONA

PHASE: 2

TRAINS / PLANES

TELEPHONE

WW 2

NATIONAL JOBS = LABOUR OUTSOURCING > CHEAPER GOODS FLEXIBLE EMPLOYMENT

-NATIONAL

PHASE: 3

CHEAP FLIGHTS

TELEOPHONE / MOBLIES / INTERNET

IRAQ

INTERNATIONAL JOB / EXTREAME OUTSOURCING (US 90% SERVICE) NO PRODUCING ECONOMY

SCHOOLS > IB

CHEAP GOODS

- INTERNATIONA

4 PHASE

empowered by

TECHNOLOGY

The Flatteners

• The PC (Create Content in Digital Form)

• The Browser (Netscape 95) tool that allowed to visualize the web

• Overinvestment (1 Trillion $) In fiber optic cable. More supply than demand.

• Code language (Open standards make it interoperabable) information could flow.

by Thomas L. Friedman

The Platform

• Acess to knowledge

• Collaboration

• Communication

Open Global Cheap

• You have the tools and the information at your fingertips

• You can harness exabytes of Information

• Leveraged the playing field

• Empowering the Individual

You have the tools and the information at your fingertips

The Age of Information

There are over 2.7 billion searches performed on Google each month.

„It is estimated that a week’s worth of

New York Times contains more information than a person was likely

to come across in a lifetime in the 18th century.“

The Social Globalization

The shift in paradigms

The next step

The Social Graph

By moving our interaction online we allow more efficient communication. tools like facebook allow us to harness

this social graph.

Keep in mind that these are all tools harnessing data. The real shift lies in behaviour to open up to the web. We are

in the midst of a revolution. A social revolution.

„the biggest revolutions are invisible“ -Phillippe Starck

The generation growing up at this moment does not see technology. Rather it sees biology.

Your Privacy is an Illusion

The power behind this movement

23 % of Canadians are active Facebook users

„An average of 250,000 new registrations per day since Jan. 2007“

60 M in total

http://www.alleyinsider.com/2008/3/facebook_ready_to_pass_myspace_in_worldwide_traffic

http://tekrat.com/talks_files/phptek2007/handout.pdf

„An average of 43,000 new registrations per day

20 M in total

1 of every 8 couples married in the U.S. last

year met online. -FORTUNE

Email + Instant Messengers (No capability of visualizing a social graph)

http://www.wefeelfine.org/gallery/montage.php?id=73

„virtual world implies that it's not real. made up by a generation who does not belong into this movement“

-Mattias Miksche

What does all of this mean for you ?

Work will flow freely and the tools will be created allowing its efficient distribution.

At the beginning only MN companys had the possibilities to access the pool of global intelligence,knowledge and

creativity

Now you have

The internet moves at a pace, that can't be traced by the offline world

connect or stay behind

In a world of global competition, staying behind is not a good idea

„Everything will be commoditized except your imagination“ -Thomas L.Friedmann

We do not believe the Internet is the killer app. We believe that the Internet frankly is a connection of people

and ideas. -CEO of AMD Carlo Ruiz

Summary

• SN`s and the web in general compress society and interconnect countires

• Competition is now global

• Jobs that can be outsourced will be outsourced (Globally)

• SN`s allow the organization of these people

The nature of the web is open

Human civilisation is still exploring the web

The internet is in its infancy

It taps the creativity of 8 B people

So don't underestimate it

...keep in mind

„With innovation, there is no last Nugget“ -Jeff Bezos

Bibliography• http://money.cnn.com/magazines/fortune/fortune_archive/2006/08/07/8382578/

index.htm

• http://searchenginewatch.com/showPage.html?page=2156461

• Wurman, Richard S. Information Anxiety 2 (Hayden/Que). Indianapolis: Que, 2000.

• http://valleywag.com/tech/stats/linkedin-growth-outpacing-facebook-323649.php