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Game Thinking TEARDOWN
GITPRO World 2017
Is this you?• want to avoid costly detours on the
path to product/market fit
• tired of sifting through feedback and wondering what and who to focus on
• want to unlock the secrets of building deep, game-like engagement into your products
Amy Jo Kim, Ph.D. Game Designer &
Startup Coach
Ultima Online The Sims
Rock Band Covet Fashion
Ultima Online The Sims
Rock Band Covet Fashion
a step-by-step system to accelerate product innovation
Game Thinking Toolkit
How to
10X your product/market fit
with Game Thinking
What You Will Learn Today
You keep using that word… I do
not think it means what you think it
means
what is
Game Thinking?
what is
Game Thinking?
what is
Game Thinking?
what is
Game Thinking?
what is
Game Thinking?
what is
Game Thinking?
smarter, fasterinnovation
3 Powerful Techniques that supercharge innovation
Mobilize your Super-fans find & leverage your high-need, high-value early customers
1
Create something that a few people
love - even if most people don’t get
it right away
Paul Buchheit Partner, Y-Combinator
find & leverage
your super-fans
then expand
from that base
Start with a Learning Loop “find the fun” with a skill-building
feedback loop 2
Fun is just another word for learning
Raph Koster author, A Theory of Fun
the best MVP is your Core Learning Loop
Play-test your idea to life tinker, prototype & assume your first
idea might not be right
3
What We Offer
resources workshops coaching
design servicesPeter Drucker
The best way to have a good idea is to have
lots of ideas
Linus Pauling Scientist
don’t fall in love
with an idea;
fall in love with
solving a problem & learning from
your customers
Game Thinking TEARDOWN
Journey to Mastery & Core Learning Loop
is for Enthusiasts
Discovery
Onboarding
Habit-Building
Masteryend-to-end customer journey
In case you don’t know - Slack started out as the bare-bones in-house communications tool for a distributed team building an innovative co-op multiplayer game.
a small, distributed development group
When that game failed financially, Steward Butterfield - the team leader - pivoted and turned their in-house tool into a better, faster team communications product.
Discovery
Onboarding
Habit-Building
Mastery
4-stage Journey to Mastery
is for Enthusiastswhat is my customer’s end-to-end learning experience?
Discovery
Onboarding
Habit-Building
Mastery
how does it evolve over time?
is for Enthusiasts
Discovery
Discovery is for VisitorsIs this right for me? What’s the value proposition?
is for EnthusiastsStage 1: Discovery is for Visitors
Social Discovery via Friends & Colleagues
is for EnthusiastsOnboarding is for Newbies
Discovery
Onboarding
How do I learn the ropes? When do I start getting value?
is for EnthusiastsStage 1: Onboarding in Slack
Learn the ropes with a friendly bot
is for EnthusiastsHabit-building is for Regulars
Discovery
Onboarding
Habit-Building
What pulls me back? What am I getting better at?
is for EnthusiastsStage 1: Habit-building in Slack
Customized group chat with emojis, bots & integrations
Stage 1: Habit-building in Slack
Customized group chat with emojis, bots & integrations
is for EnthusiastsMastery is for Enthusiasts
Discovery
Onboarding
Habit-Building
Mastery
How can I leverage the skills & knowledge I’ve built?
Launch a channel, program a bot, integrate your app
Stage 1: Mastery in Slack
Got Churn? build a product that
pulls people back again and again
Help your customers get better at something that matters
Create an experience
that gets better
as your customers become more skilled
Learning Loop =
making customers more skillful
CoreLearning Loop
Check Updates urge to connect with your team
Read & Respond to Updates
No More Updates Need my attention
Customize your channel &
expressions
Customized Notifications
Check Updates urge to connect with your team
Read & Respond to Updates
No More Updates Need my attention
Customize your channel &
expressions
Engaging Activity
Internal TriggerRepeatable,
pleasurable activity
that satisfies an internal
urge or need
Stage 1: Repeatable, pleasurable activity
Check Updates urge to connect with your team
Read & Respond to Updates
No More Updates Need my attention
Customize your channel &
expressions
Simple Feedback
System promotes learning &
competence
Simple Feedback
Stage 1: Simple, skill-building feedback
Progression, investment &
engaged triggers
pull people back
Check Updates urge to connect with your team
Read & Respond to Updates
No More Updates Need my attention
Customize your channel &
expressions
Progress & Investment
Check Notifications
Engaged Trigger
Stage 1: Progression & investment systems
Customized group chat with emojis, bots & integrations
Stage 1: Engaged Trigger
Build your roadmap with Game Thinking
You can use an eraser on the drafting table or a sledge hammeron the construction site
Frank Lloyd Wright Architect
bring ideas to life faster and smarter
with
Game Thinking
what’s the fastest path to a high-learning MVP?
start with Super-fans & a Core Learning Loop
start with a Learning Loop
Game Thinking Roadmap
X-axis: customer’s journey
Game Thinking Roadmap
Y-axis: developer’s journey
X-axis: customer’s journey
Game Thinking Roadmap
Y-axis: developer’s journey
X-axis: customer’s journey
Game Thinking Roadmap
start with a Learning Loop
solve a real problem for a small group
In case you don’t know - Slack started out as the bare-bones in-house communications tool for a distributed team building an innovative co-op multiplayer game.
In case you don’t know - Slack started out as the bare-bones in-house communications tool for a distributed team building an innovative co-op multiplayer game.
are you ready to innovate
smarter & faster with
Game Thinking?
a step-by-step system to accelerate product innovation
Game Thinking Toolkit
8 step-by-step design templates
Game Thinking Live engage your customers on a path to mastery
MAR 31-APR 01, 2017 SILICON VALLEY
gamethinkinglive.com
empower your team with the Game Thinking Toolkit
bring your partner or team to this 2-day live training event
Day 1: Case Studies & War Stories
Day 2: Project Work with Expert Coaching
includes online learning community & pre-event prep course
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