经济信息工程学院 徐赟 博士 Email ： xuyun@swufe.edu.cn xuyun@swufe.edu.cn 通博楼...

经济信息工程学院 徐赟 博士Email： xuyun@swufe.edu.cn通博楼 B517

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Welcome to SWUFE

Please introduce: Your name Your educational background: Major Your past job experience

What do you expect from this course?

Why do we study this course?

What is IT

IT – any computer-based tool that people use to work with information and support the information and information processing needs

What is information system (IS)

‘An integrated, man/machine system for providing information to support the operations, management, and decision-making functions in an organization'.

Gordon B. Davis, a MIS founder and a professor of Management, Minnesota University

Pay for bus/subway with smartcard Withdraw money from ATM Check course registration Buy groceries at Supermarket Send SMS Make telephone calls

MIS example

MIS

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Two Approaches of MIS study

SOCIOLOGYSOCIOLOGY

POLITICAL POLITICAL SCIENCESCIENCE

PSYCHOLOGYPSYCHOLOGY

COMPUTER COMPUTER

SCIENCESCIENCEOPERATIONS OPERATIONS

RESEARCHRESEARCH

MANAGEMENTMANAGEMENT

SCIENCESCIENCE

TECHNICAL APPROACHESTECHNICAL APPROACHES

MISMIS

BEHAVIORAL APPROACHESBEHAVIORAL APPROACHES

A Sociotechnical Perspective on Information Systems

Organizations mutually adjust to one another until fit is satisfactory

How does IS influence our life?

： 当时盛况15 万报名者4 亿电视观众

收益蒙牛： 20 多亿销售额 /1 亿投入湖卫： 2800 多万冠名费 + 每 15秒 11.25 万 仅决赛 7 场短信收入 1400万天娱：品牌 + 签约歌手运营商：与天娱、湖卫、掌上灵通分享短信收入

Copyright@黄丽华，复旦大学管理学院 12

Obama’s Social Media Strategy

Main Topics In This Course

TechnologyHardware, software, Networks, Internet

ApplicationsDatabases , Organizational systems, Electronic commerce

DevelopmentStructure Analysis & Design

Management Managing the Digital Firm, The impacts of information systems

Databases

How can we store large amounts of data efficiently ?

How can we update information once and use it many times ?

How can we extract information that meets certain criteria ?

How do we design a database given a verbal description of a situation ?

Organizational systems

What kinds of decisions do managers at different levels of an organization make ?

What information is needed to make these decisions ?

What type of software is helpful to managers making these decisions ?

E-commerce

How do small and large companies benefit from e-commerce ?

What are the risks in e-commerce and how might they be controlled ?

As you perform e-commerce transactions on your computer, how do you protect yourself from security threats ?

Ethics, Security and Privacy

IT has a tremendous impact on the issues surrounding the rights of the individual versus the rights of the organization Computerized monitoring Individuals right to privacy Intellectual property

Information SystemDevelopment

开心农场——数据流程图开心农场之 0 层图

种菜 1 层图

偷菜时序图

Information System Use

Information System Management

不上 ERP 等死上 ERP 找死

Course Structure

= ++

lecture Case Study

Discuss

Readings BEFORE coming to class

Interactive

29

Participation

听到，我会忘记（ Tell me, and I will forget)

看到，我会记住（ Show me, and I may remember ）

参与，我会明白（ Involve me, and I will understand）

Complementary

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Motivation

1. 数字时代的信息系统 : 技术、管理、挑战及对策 (第 3版 )  中文版。

（美）杰瑟普（美）瓦拉季奇　著，陈炜　等译 人民邮电出版社

1. Management Information Systems for the Information Age (6th Edition) , Stephen Haag, Maeve Cummings, Amy Phillips. 机械工业出版社

2. 管理信息系统（原书第 9 版），作者： Laudon， K.C. & Laudon，J.P. 著，薛华成编译 , 机械工业出版社

3. Document downloadhttp://xuyun.cai.swufe.edu.cn/Teaching/ME/

4. http://www.cio.com5. http://www.isworld.org/6. http://home.aisnet.org/7. http://www.51cto.com/8. http://www.csdn.net/

Reference

40% - Coursework 20% - Class participation 20% Individual homework

60% - Exam

Venue： Lecture – this room, Lab – 支付中心

Assessment

Case study

What is TAURUS ？ What are the key events in TAURUS

development? What are the influences of these events?

What cause the final failure of TAURUS? Technology factors? Other factors?

The impact of IS

1. Emergence of the Digital Firm

2. Globalization

3. Rise of the Information Economy

4. Transformation of the Business Enterprise

Emergence of the Digital Firm

Digitally enabled relationships with customers, suppliers, and employees

Core business processes accomplished via networks

Digital management of key corporate assets

Rapid sensing and responding to environmental changes

Globalization

Management and control in a global marketplace

Competition in world markets Global workgroups Global delivery systems

The growth of the information economy

Information Technology Information Technology Capital InvestmentCapital Investment

Organizations and IS

Transformation of the Business Enterprise

• IT flattens organizations IT flattens organizations • Rise of the postindustrial organizations and Rise of the postindustrial organizations and

virtual firmsvirtual firms• Mutually adjusting relationship between Mutually adjusting relationship between

technology and the organizationtechnology and the organization• Increasing the flexibility of organizationsIncreasing the flexibility of organizations

Flattening Organizations

Flattening Organizations

Postindustrial organizations and virtual firms

Virtual Team

Security First Network Bank was the first pure internet bank and was founded in October 1995.

Mutually adjusting relationship

Oracle campus’s challenge

Increasing the flexibility of Increasing the flexibility of organizationsorganizations

Information systems give both large and small organizations additional flexibility to overcome the limitations posed by their size.

Customization and personalization

NIKEID ！

The online miAdidas Process

Dell Computer

Credit Card 建行信用卡

阿里巴巴 2009 年网商研究报告

What are the impacts?

Vs.

Economic impacts

Transaction cost theory:Transaction cost theory: Firms seek to Firms seek to economize on the cost of participating in economize on the cost of participating in markets (transaction costs).markets (transaction costs).

IT lowers market transaction costs for firm, IT lowers market transaction costs for firm, making it worthwhile for firms to transact making it worthwhile for firms to transact with other firms rather than grow the with other firms rather than grow the number of employeesnumber of employees.

Economic impacts

Economic impacts Agency theory:Agency theory: Firm is nexus of contracts Firm is nexus of contracts

among self-interested parties requiring among self-interested parties requiring supervision.supervision.

Firms experience agency costs (the cost of Firms experience agency costs (the cost of managing and supervising).managing and supervising).

IT can reduce agency costs, making it possible IT can reduce agency costs, making it possible for firms to grow without adding to the costs of for firms to grow without adding to the costs of supervising, and without adding employees.supervising, and without adding employees.

Economic impacts

What we learned today…

Why do we study this course?

What are the major topics

How to benefit most from and contribute most to this course?

The impact of IS

Next time….

Information system development

Lab 1: Acquiring software How do individuals and organizations

acquire software

Read to understand the following concepts:Outsourcing， Insourcing， Application service provider (ASP), Software-as-a-service (SaaS), Cloud computing

Backup

  MIS CS (computer science)

Focus Organization Software

ObjectiveMore efficient or effective business

Reliable computer program

Core skill Problem solving Logic/procedures

Core taskDetermine business requirements for information systems

Deliver information systems to meet defined requirements

Theoretical vs. applied

Balanced Applied

Generic job title

Analyst/Designer Builder

Typical starting job title

Business systems analyst Application programmer

Career goalsSenior organizational manager

Programming manager

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