View
6
Download
0
Category
Preview:
Citation preview
Το Internet of Everything στο Αεροδρόμιο του Μέλλοντος
Χαρά Κονταξή
SE Team Leader, Wireless Mobility Specialist
Greece, Cyprus & Malta
May 26th, 2015
The Digital Gate – Airport Innovation Challenge
Cisco Confidential 2 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Two Cables and a Desire to Connect
Cisco Company Overview
Cisco Confidential 3 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Intelligent Connections at the Heart of Cisco
Intelligent Connections
Internet of Everything
Digitize the World
Connecting:
• People
• Process
• Data
• Things
Connectivity
Digitize Access to Information
• Web Brow ser
• Search
Immersive Experiences
Digitize Interactions
(Business & Social)
• Social
• Mobility
• Cloud
• Video
Networked Economy
Digitize Business Process
• E-commerce
• Digital Supply Chain
• Collaboration
Cisco Confidential 4 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Connecting the Unconnected is our DNA
#1or #2
Market Leadership
$6.3B R&D 19K+
patents
380+ Offices
165 Countries
70,000 Channel Partners
Build,
Buy,
Partner
6M Interaction per Year
25,000 Engineers
71K+
Employees
Cisco Confidential 5 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Core Mobility
Core Security
Collaboration Datacenter and Virtualization
Video
Acquisitions: An Extension of Cisco’s Innovation Engine
More than 170 Across Architectures
Cisco Confidential 6 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Solve
Innovate
Change Our Vision
For 30 years, we’ve focused on helping to change the way the
world works, lives, plays, and learns.
Our Strategy We solve our customers’ most important business challenges by delivering intelligent networks and technology architectures
built on integrated products, services, and
software platforms.
Cisco Confidential 7 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Internet is evolving.
FAST.
Cisco Confidential 8 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
More data in one year than In previous
5000
39 % of the world is connected
billion
connected things
13
80 % of business processes
Technology powers
Cisco Confidential 9 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Things
Internet of Everything
People Process
Data
Cisco Confidential 10 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Today
Healthcare
Smart Home Customer Experience
Cisco Confidential 11 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Tomorrow
Smart Carts
Self-Refill Bottles Harvest Alert
Cisco Confidential 12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Things
People Process
Data
$ T 19
Cisco Confidential 13 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Improved Experiences
Fuel Innovation
Increase Efficiency
Create New Markets
Unlock Intelligence
Minimize Risk
Internet of Everything
Benefits
Cisco Confidential 14 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Airport Use Case
Cisco Confidential 15 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
80% Frequent Flyers appreciate and use new technologies when traveling through airports
Most commonly used applications
• Self-check-in
• Self-luggage tagging
• Terminal navigation
• Real-time information feed
Source: Airlines’ Association Study , 2013
Traveler Expectations
Cisco Confidential 16 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
What if you could…?
Help passengers navigate around the airport?
Visualize crowding to eliminate bottlenecks?
Direct passengers to arrive at their gate prior to
boarding?
Track the typical path passengers take through
the airport?
Evaluate retailers by the ones attract the most
passengers?
Cisco Confidential 17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Presence and location detection
Visibility (Wi-Fi, BLE, video)
De tect
Easy Wi-Fi login, custom or social
Zone-based, custom splash pages
Co nnect
App-based mobile engagement
Context-aware in-venue experiences
En gage
Analytics
Cisco Confidential 18 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
3G
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
• Engaging Users
Through Mobile Devices
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
Cisco Confidential 19 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
50%
DOWNLOAD
COMPLETE
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
• Application
Downloaded
Cisco Confidential 20 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
Welcome Airline Name
CHECK-IN
User Name
Password
Submit
Welcome!
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
• Personalized
App Engagement
Cisco Confidential 21 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Welcome Airport Map
Would you like help
finding something?
Search
No, Thanks
Yes, please search for:
Gate 47
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
• Personalized
App Engagement
Cisco Confidential 22 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Welcome Airport Map
Would you like help
finding a facility?
Search
No, Thanks
Yes, please search for:
Lab216b
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
• WayFinding
based on Location
Cisco Confidential 23 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
• Augmented Reality with Location-Specific Updates
Welcome Campus Map
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
Cisco Confidential 24 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Location
Analytics:
Dwell Time
Peak Times
Visits Distribution Status of Devices
# o
f D
ev
ice
s
Time of Day
# o
f D
ev
ice
s
Visits
# o
f D
ev
ice
s
Date/Time
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
Cisco Confidential 25 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
Airports Transforming Passenger Experience with Personalized Wi-Fi Services
• Location
Analytics:
Typical Paths
Density
Cisco Confidential 26 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Care for some REAL life examples?
Cisco Confidential 27 © 2013-2014 Cisco and/or its affiliates. All rights reserved. The Vision
“Our vision was to optimize passenger flow and make the most of the often limited time they spend with us.”
Jan Zacho,
Sector Manager, Infrastructure and Telephony
Copenhagen Airport
Copenhagen Airport - The Vision
Continually develop and introduce new services for transforming
the passenger experience
Improve efficiency of airport operations – boosting capacity and throughput
Enhance the overall user experience by expanding the use of its existing Wi-Fi investment
Video Testimonial @
https://www.youtube.com/watch?v=sm3JtnOJ_K4
Cisco Confidential 28 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
“One Day in Dubai!” is a travel proposition aimed at DAC and Emirates Airline. It is effectively a visitor program that can only be enabled through the use of innovative information and communications technologies.
It’s objective is to drive additional Passenger numbers through Dubai Airport.
To achieve this objective, we need to look at the bigger picture! We need to engage the whole eco-system of Airport, Airline, Transport, Adventure, Hotel and Retail Companies AND the City of Dubai.
Cisco Confidential 29 © 2013-2014 Cisco and/or its affiliates. All rights reserved. The Vision
“We’ve gained the capability to communicate with customers that have been on the Wi-Fi network and target offers based on what we know about their experiences at our property.”
Mike Dominguez,
SVP of Sales
MGM Resorts - The Vision Engage, entertain, and inspire guests, and enhance the resort experience by providing personalized mobile services
Deliver high-performance, tiered Wi-Fi access to guests and conference attendees
Provide personalized information on activities and amenities with pinpoint location accuracy
Gain new business opportunities through innovative mobile communication and marketing
Video Testimonial @
https://www.youtube.com/watch?v=IeUi0VfLIV4
Cisco Confidential 30 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Smart Water (-)
$58M Parking Revenue (+)
$50M Smart Lighting (-)
$37M
Video Testimonial @ https://www.youtube.com/watch?v=TCbvxb5t5_8
Cisco Confidential 31 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
DEVNET.cisco.com
Cisco Confidential 32 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Introducing DevNet
Creating a Community of Software Developers who Leverage Cisco Technology in Their Work
Enabling a Robust Developer Ecosystem
Engineering Platform APIs
SDKs and Tools
Developer Support
Community Management
To Build Compelling and Innovative Apps
Cisco Confidential 33 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
We’re Agile!!
DevNet Portal devnet.cisco.com
Developer
APIs, SDKs, Docs.
Community
Forum
Integrated with
Cisco Communities.
DevNet
Sandbox
Developer Lab
in the cloud & download.
DevNet Live!
Cisco Developer
Conference at CiscoLive
Cisco Confidential 34 © 2013-2014 Cisco and/or its affiliates. All rights reserved.
Connecting the Unconnected is our DNA
The Internet of everything, changes…..
EVERYTHING!!!
Recommended