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THINKING OF A MASTER PLAN
MARKETING
SEO
GRAPHICDESIGN
PROMOTION
WEBDEVELOPER
Video editing
PRESENTED BY SYMERIA PALMER & ERIC JONESSPOTLIGHT PROGRAMS BOARD: GEORGIA STATE UNIVESITY (ATLANTA,GA)
Building an Effective Marketing Campaign
STARTHERE
Thinking Of A Master PlanSymeria Palmer & Eric Jones
WHAT IS A MARKETING CAMPAIGNThinking Of A Master Plan
Specific activities designed to promote a product, service or business. A marketing
campaign is a coordinated series of steps that can include promotion of a product
through different mediums (television, radio, print, online) using a variety of
different types of advertisements. The campaign doesn't have to rely solely on
advertising, and can also include demonstrations, word of mouth and other
interactive techniques
Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGNStep – by - step
01Name Your Campaign
02Campaign OutlineWhat is the plan for the
campaign?
03 Key MessagingWhat is the key
message/purpose for the campaign?
Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGNStep – by - step
04 ObjectivesWhat are the goals for
the campaign?
05Flight DatesWhen will it begin and end?
06 Target AudienceWho is the main audience for
the campaign?
Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGNStep – by - step
07 Key Performance Indicators• This evaluates the campaign.• What are the indicators that let you know the
campaign was a success or fail?
08BudgetWhat is the total budget for the campaign?
09 GraphicsWhat visuals are needed for the campaign?
Thinking Of A Master PlanSymeria Palmer & Eric Jones
BUILDING YOUR MARKETING CAMPAIGNStep – by - step
08Media OutletsWhich media outlets will be contacted? Will
this event be covered?
09 Wrap UpHow was the overall campaign? Was it successful? Did things change?
Thinking Of A Master PlanSymeria Palmer & Eric Jones
Thinking Of A Master PlanSymeria Palmer & Eric Jones
Social MediaFind out what social media platform works best for your organization and target audience. Do surveys, polls, and questionnaires.
YouTube
Followers Haters
Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
Build A List
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STAY CONNECTED
MailChimp
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STAY CONNECTED
Raffle Giveaways
Thinking Of A Master PlanSymeria Palmer & Eric Jones
Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
Interaction
Thinking Of A Master PlanSymeria Palmer & Eric Jones
Thinking Of A Master PlanSymeria Palmer & Eric Jones
STAY CONNECTED
Newsletters
Thinking Of A Master PlanSymeria Palmer & Eric Jones
• What Types?• Cookouts, Picnics, Dinners
• Award Ceremonies
• Celebrate birthdays, whether that
birthday is the start of a company
or an employee’s birth date.
PROMOTIONAL EVENTS
Thinking Of A Master PlanSymeria Palmer & Eric Jones
DON’T DON’T DON’T
OVER CLUTTER CREATE INSANITY WITH FONTS RELY ON CLICHÉS
DO’S & DON’TS OF GOOD FLYERSDon’ts
Thinking Of A Master PlanSymeria Palmer & Eric Jones
DO DO DO
THINK ABOUT YOUR TARGET AUDIENCE
Use sizzling graphics and color TEMPLATES ARE OK
DO’S & DON’TS OF GOOD FLYERSDo’s
Thinking Of A Master PlanSymeria Palmer & Eric Jones
GET IT RIGHT THE FIRST TIMEMARKETING PROPOSAL
• Description of the product or service, including• Special features• Marketing budget • Advertising and promotional plan
• Pricing strategy
• Market segmentation (specializing in specific niche markets or, if mass marketing, how marketing strategy might differ between different segments, such as age groups).
Thinking Of A Master PlanSymeria Palmer & Eric Jones
GET IT RIGHT THE FIRST TIMEMARKETING PROPOSAL
Graphics• What Materials are needed
• Key Questions• Please Provide Specific Key Points?• What's the Tone/Message that you want to
convey?• Do you have any Specific Imagery in mind?• How would the Typography appear?• Do you have a color preference?• Any Legal Mandatories or Disclaimers?
• Upload Pictures / Reference Material
Thinking Of A Master PlanSymeria Palmer & Eric Jones
KEEP IT CONSISTENT
Thinking Of A Master PlanSymeria Palmer & Eric Jones
Thinking Of A Master PlanSymeria Palmer & Eric Jones
Our Gallery
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HELPFUL LINKS
Lynda
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HELPFUL LINKS
PSD Tuts
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Da Font
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Font Squirrel
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Design Seeds
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Colour Lovers
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HELPFUL LINKS
Creative Bloq
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Behance
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HELPFUL LINKS
PR Daily
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HELPFUL LINKS
PR Week
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HELPFUL LINKS
PRSA
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PR Examples
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Hootsuite
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Trello
Thinking Of A Master PlanSymeria Palmer & Eric Jones
• “Marketing Campaign Definition Investopedia.” Investopedia. n.p., n.d. Web. 8 Oct. 2014.
• http://www.investopedia.com/terms/m/marketing-campaign.asp
WORK CITED
Objective
Audience
MarketingPlan
STAY CONNECTED
Thank You for your time!Have a nice day!
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