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国 际 房 产 搜 索 引 擎 Where Chinese find international property!
BEHIND THE BRAND NAME“Juwai” is a word created from 2 Mandarin characters – “ju” (home/living) & “wai” (overseas/outside)“Juwai” is now a more searched term on Baidu than “international property”
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We have the oldest mission
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One Belt, One Road (OBOR)
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One Belt, One Road (OBOR)
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To empower Chinese to be global residents
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The Juwai PlatformJUWAI OFFICES
Shanghai & Hong KongKuala Lumpur, Sydney, US, Canada
List JuwaiJuwai AdminJuwai.com
CUSTOMERS居外用户CONSUMERS
CHINESE INTERNATIONAL
Information& Education
Communication(Call Centre)
Localisation
Translation
PROPERTYCHINESE CONSUMERS
PLATFORM
GLOBAL CHINESE&
DOMESTIC CHINESE
2.5 millionProperties from
131 countries
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Source: 中国指数研究所 China Index House
Soaring property prices in China
0K
5K
10K
15K
20K
25K
30K
35K
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
CN
Y /
PSM
China property price growth in Tier-1 cities (2006-2016)
Guangzhou Shanghai Beijing Shenzhen With China’s rapidly-rising prices in Tier-1 cities, anyone who bought property 10 years ago has now made millions.
• Shenzhen – 269%• Beijing – 210%• Shanghai – 189%• Guangzhou – 138%
This is one of the reasons why so many Chinese are wealthy enough to buy international property today.
↑ 210%
↑ 269%
↑ 189%
↑ 138%
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Cost of living in China vs. Worldwide
#1 Hong Kong#3 Zurich, Switzerland#4 Singapore#5 Tokyo, Japan#7 Shanghai, China#10 Beijing, China#11 New York City, US#12 Shenzhen, China#17 London, UK#18 Guangzhou, China#21 Dubai, UAE#22 Osaka, Japan#26 San Francisco, US
#27 Los Angeles, US#29 Nanjing, China#30 Tianjin, China#31 Shenyang, China#33 Qingdao, China#34 Chicago, US#35 Chengdu, China#37 Honolulu, US#38 Washington, US#42 Sydney, Australia#44 Paris, France#45 Miami, US#47 Boston, US
#69 Perth, Australia#71 Melbourne, Australia#74 Bangkok, Thailand#80 Manila, Philippines#88 Ho Chi Minh City, Vietnam#93 Jakarta, Indonesia#96 Birmingham, UK#98 Auckland, New Zealand#142 Vancouver, Canada#145 Toronto, Canada#142 Kuala Lumpur, Malaysia#155 Montreal, Canada#162 Calgary, Canada
9 cities in China rank as one the top 35 most expensive cities to live in.For comparison, top Chinese buyer destinations Los Angeles ranks #27, Sydney ranks #42, while Vancouver ranks at #142.
Source: Mercer “22nd Annual Cost of Living Survey (2016)”
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Demand
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Real estate is their #1 choice of overseas investment
TYPES OF OVERSEAS INVESTMENT海外投资的类型
Source: Global House Buyer & Hurun Report – Overseas Property Needs of the Chinese HNWI
TYPES OF OVERSEAS PROPERTY THEY’RE LOOKING TO INVEST IN?
海外置业房产类型
2.6%
5.5%
5.5%
7.0%
7.8%
47.0%
57.4%Apt/Condo | 公寓
Villa | 别墅
Commercial (Office Buildings) | 商务办公楼
Retail (Stores/Shops) | 商铺
Vineyard/Castle | 酒庄/城堡
Hotel | 酒店
Farm/Ranch | 农场/牧场2.6%
3.0%
3.3%
8.4%
9.3%
13.0%
17.1%
43.4%Real Estate | 房地产
Fixed Income | 固定收益
Stocks | 股票
Savings | 储蓄
Alternative Investments | 另类投资
Private-owned Company | 非上市公司
Private Equity | 私募股权
Gold | 黄金
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Chinese buyers prefer new homes
5.59
6.57
8.33
A remodeled or rebuilt secondhand home
An existing home (previous owner)
A brand new home
HOW STRONGLY WILL YOU CONSIDER THE FOLLOWING?
(AVERAGE ON 1-10 SCALE)
8%
15%
77%
Not important
Don't mind
Important
HOW STRONGLY WILL YOU CONSIDER THE FOLLOWING?
(WITHIN EACH CATEGORY ON 1-10 SCALE)
13%
44%
42%
Not important
Don't mind
Important
30%
40%
30%
Not important
Don't mind
Important
Source: Juwai Chinese Consumer Survey March 2017
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WHAT DRIVES CHINESE TO INVEST IN PROPERTY ABROAD?海外投资的主要原因
1%
1%
3%
3%
5%
6%
22%
23%
25%Risk Diversification | 分散风险
Children's Education | 子女教育
Capital Appreciation | 资金升值
Financial Security | 资金安全
Family Wealth Inheritance | 家庭财富传承
Retirement Planning | 退休准备
Trend Following | 跟随市场投资趋势
Overseas Travels | 海外旅游
Emigration | 移民
Why are buyers looking overseas?
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Prime Minister Datuk Seri Najib Razak, in tabling the 2018 Budget on Thursday, had declared the year 2020 as Visit Malaysia Year.
That same year, Malaysia is also slated to host a series of major international events such as the APEC Summit, World Congress of Information Technology (WCIT), as well as the Commonwealth Heads of Government Meeting(CHOGM).
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Medical TravelIn tabling 2018 Budget, Najib revealed plans to:• Malaysia as the “Fertility and Cardiology Hubs of Asia” (eVisa services, high-end
medical tourism packages)• Introduction of Flagship Medical Tourism Hospital Programme with special incentives;• Investment Tax Allowance for Private Healthcare Facilities promoting medical tourism
extended until 31 December 2020;• Double tax deduction for accreditation expenses to be extended for ambulatory care
centres and dental clinics; and,• Exemption of Income on Value of Increased Export of Healthcare Services rate to be
increased from 50% to 100% for private healthcare from YA 2018 to YA 2020.
RetirementInternational Living as the country with the “Best Healthcare System in the World”for three consecutive years (2015 - 2017), in their Annual Global Retirement Index.
Other Reasons
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Additional services of use to Chinese buyers
2%
1%
4%
7%
8%
11%
12%
15%
17%
21%
Others
Anticipation of the exchange rate of other currencies
More comprehensive information about the agents
Property tour booking
Information on immigration services
Information on financing institutes and interest rates
Information on schools/universities
Information on transportation and neighbourhoods
Testimonial from other buyers
Access to reliable property management service
• General investment trend overview
• Recommendation from other buyers
• Discussion with overseas agents• On-site property inspections• Emails for market news and new
listings• Advertisement• Smartphone application• One-stop service for overseas
property investment
OTHER FACTORS
Source: Juwai Chinese Consumer Survey March 2017
WHICH ADDITIONAL SERVICE WOULD IMPROVE YOUR OVERSEAS PROPERTY INVESTMENT EXPERIENCE?
© Juwai Limited 2017, Confidential and Proprietary Information PAGE 18
Chinese enquiries to Malaysia
Source: Juwai IQ data, H1 2017 Juwai.com Consumer views & enquiries (Consumer motivations are based on enquiries)
Note: Consumers enquiring about Malaysiamay be driven by more than one motivation
AVG. MONTHLY VIEWS ENQUIRIES CONSUMER MOTIVATIONS (H1 2017)
9.9%
58.5%
65.4%
3.7%
Education
Own Use
Investment
Emigration
H1 2016 H2 2016 H1 2017
+42%
H1 2016 H2 2016 H1 2017
+21.3%+3.7%
+67%
138% increase 1H 2017 vs. 1H 2016
More enquiries about Malaysian property prices than US property prices Almost as many enquiries for property prices as for visa to Malaysia
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Other indications that Malaysia is coming more into focus again?
OBOR
KLroseintothetier-1number18citydestinationsfavoredbyChinesein2016
• JOHOR BAHRU
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不
Are overseas buyers driving prices up?
© Juwai Limited 2017, Confidential and Proprietary Information PAGE 21
Price points of interest in Malaysia
Source: Juwai IQ data, Jan-Oct 2017 Juwai.com Consumer views & enquiries (Consumer motivations are based on enquiries)
PRICE RANGE: CHINESE CONSUMER ENQUIRIES (USD)(JAN-OCT 2017)
0.0%0.2%2.9%3.4%
1.6%
5.0%4.9%2.3%
12.5%
30.5%31.2%
0%
20%
40%
5-10m3-5m2-3m1.75-2m1.5-1.75m1.25-1.5m1-1.25m750k-1m500-750k250-500k0-250k
© Juwai Limited 2017, Confidential and Proprietary Information PAGE 22
Important factors when buying an overseas property
5% 12% 14% 14% 16% 17% 17%
39% 42% 43%
46% 47% 48% 51% 52%
69% 77% 79%
Others Accessability to friends/family
Property customisabilityEnergy efficiency
Character/Uniqueness of propertyMultigenerational livingPrestige and exclusivity
Ethnicity of community/surrounding communitiesCommunity amenities (pool, park, golf course, etc)
Yard/Land sizeConstruction quality
Proximity to good schoolsLow maintenance cost
Property rentabilityEstablished neighbourhood
Convenient to shopping, entertainment, activitiesNeighbourhood safety
Low cost per square foot (more value for money)
FACTORS OF IMPORTANCE(USERS COULD SELCT ALL THAT APPLIED)
Source: Juwai Chinese Consumer Survey March 2017
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What are attractive features in Malaysia developments?
• Offer financing option for foreigner• Typical investment range between 1.2 - 3 million MYR /Unit• ROI of above 7% will be more favorable
• Location: Kuala Lumpur, Johor Bahru and Malacca (OBOR)
• Safety
• Post sale service or fixed income investment
• Property management services provided or package as fixed income and rental guarantee, as Chinese are buying more for investment purpose.
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• OBOR Policy promoted by China government and the market potential growth in SEA market• Well established infrastructure
• Quality English Education• Malaysia is springboard for Chinese 2nd generation to study before they go to Europe/US• If citizenship obtained, Malaysian Chinese returning to China for GaoKao (Chinese college
entrance exam) can get extra points
• More pleasant lifestyle compared with Chinese cities, vacation home, air quality• Convenience and feasibility for retirement living, local quality healthcare system.• Affordable prices and affordable tuition• Physical distance to China is comparably closer and lower maintenance cost• Malaysia is next to Singapore. Work in Singapore but live in Malaysia.
• Convenience of obtaining visa to Malaysia, destination for vacation.• 2nd Home Plan, 10-year visa free, ideal location for vacation, residence and retirement life.• Immigration policy, low entry with 2nd home residence program for foreigners.
• Use of foreign registered company for investment back in China for tax waiver or otherChinese local incentives and advantages to foreign investment.
Why Chinese may choose Malaysia
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How to best reach overseas buyers
Current Other Existing Models:• China Property Exhibitions US$20,000+
• China Mass Print Advertising US$14,000+ per ¼page• Local Agencies < US$50K + commission
• Setting up offices in China > US$200k
Juwai’s Offer for REHDA members:
Branding
Traffic Driver
Landing Page Behind Firewall
Leads & Sales
For more information,
please contact:
Jenn.Adams@juwai.com
Step 1: BrandingPR Strategy 3 monthsContent Marketing 1 articleStep 2: Traffic DriverJuwai traffic 3 monthsExternal China targeted advertising 3 monthsStep 3: Landing PageCompany Profile Page 6 monthsListing Details 6 monthsStep 4: Leads & SalesChina Desk Service 6 monthsMalaysia Property tour TBCChina Agent Partner TBC
Whilst the world thinks of China as an emerging market…….
… Chinese view the world as an emerging opportunity
谢谢 | Xiè Xiè | Thank you!
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