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Creating and Sharing Great Content Across Social Channels
June 16, 2015
Get #SocialStrong
Abo
ut U
s
Our
Tea
m
Wha
t We
Do
Media Relations
Content Creation & Placement
Strategic Partners
Idea generation, development and resolution
Video, website, social, bylines, thought leader pieces, blog posts & more – across channels
Results-oriented, fresh ideas, thoughtful partners
Toda
y’s
Topi
cs
#SocialStrong • Social Strategy • What is Good Content? • Content Ideas • Do’s and Don’ts
Soci
al S
trat
egy
Great social media means sharing relevant, timely, interesting content...
Soci
al S
trat
egy
1. Define your goal 2. Establish your company’s voice 3. Know your audience 4. Determine social channels 5. Create an editorial calendar
Strategy Before Sharing
Soci
al S
trat
egy
Wha
t is
Goo
d C
onte
nt?
Is your content… Timely
Visual
Interes3ng
Usable
Authen3c
Say something others want to hear.
Wha
t is
Goo
d C
onte
nt?
Timely
Wha
t is
Goo
d C
onte
nt?
Visual
Wha
t is
Goo
d C
onte
nt?
Interes3ng
Wha
t is
Goo
d C
onte
nt?
Usable
Wha
t is
Goo
d C
onte
nt?
Authen3c
Wha
t is
Goo
d C
onte
nt?
Good Content = Good Social
Con
tent
Idea
s User Generated Content/Contests
Con
tent
Idea
s Lists
Con
tent
Idea
s Infographics
Con
tent
Idea
s Questions/Fill-in-the-Blanks
Con
tent
Idea
s Thought Leadership
Con
tent
Idea
s Community Campaigns
Con
tent
Idea
s Press
Con
tent
Idea
s
• User Generated Content/Contests • Lists • Infographics • Questions/Polls • Thought Leadership • Community Campaigns • Press
Do’
s &
Don
’ts
• Do share social strategy with your entire company
• Don’t delegate social strategy to the intern
• Do outsource content development as needed
• Don’t try to just sell on social media, make sure to create a community
• Do refer to your strategy, but be sure refine and tweak occasionally
Que
stio
ns
Lear
n M
ore
www.abelcommunications.com Gina Zuk Gerber Vice President gina@abelcommunications.com 443-869-2197 x145 @abelcom @ginazgerber /AbelCommunications
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