23 25 jan 2013 csisa kathmandu ppp dealer training ravikanth

PPPs to strengthen Input PPPs to strengthen Input Availability and Availability and Knowledge Networks for Knowledge Networks for Agronomy Basics Agronomy Basics Through Dealer TrainingThrough Dealer Training

Kathmandu – Jan 24, 2013Kathmandu – Jan 24, 2013

• Collaboration between public & private Collaboration between public & private sector entitiessector entities

What is Public Private Partnership?What is Public Private Partnership?

• Joint planning and executionJoint planning and execution

• Accomplish certain common objectivesAccomplish certain common objectives

• Sharing the costs, risks and benefitsSharing the costs, risks and benefits

Public Private Partnerships in Public Private Partnerships in Agriculture : BackgroundAgriculture : Background

• Ministry of Agriculture emphasized the Ministry of Agriculture emphasized the use of Multi Agency Extension Services use of Multi Agency Extension Services such as multi national companies, such as multi national companies, corporate bodies, NGOs, farmers corporate bodies, NGOs, farmers associations, input dealers etc. associations, input dealers etc.

• National Agriculture Policy and the National Agriculture Policy and the approach paper for 10approach paper for 10thth Plan Plan emphasized the need for reforms in emphasized the need for reforms in agriculture extension agriculture extension

Public Private Partnerships in Public Private Partnerships in Agriculture : ScopeAgriculture : Scope

• InputsInputs• ExtensionExtension• Education & TrainingEducation & Training

• CreditCredit

• Infrastructure DevelopmentInfrastructure Development• Agribusiness ManagementAgribusiness Management

• Research & DevelopmentResearch & Development

Significant role of private sectorSignificant role of private sector

• Public sector retrenchingPublic sector retrenching• Q: Can the private sector reach small Q: Can the private sector reach small

farmers?farmers?• A: Millions of farmers are reached A: Millions of farmers are reached

commercially every day. More could be commercially every day. More could be reached through -reached through -

EFFECTIVE PARTNERSHIPSEFFECTIVE PARTNERSHIPS

• Markets on the riseMarkets on the rise

Crucial role of agriculture input Crucial role of agriculture input dealers : Market Led Extensiondealers : Market Led Extension• Large network: about 282,000 (source: MANAGE)• Nearly 90% of them do not have any formal

education in agriculture• Can spearhead our social marketing efforts

for…- Technology dissemination- Resource of recommendations &- As a focal point or broker for service providers

CSISA Input Dealers Farmers

Access to InformationAccess to Information

India: 90m small farms < 2 ha

About 40% of these farmers are accessing information. Of these, most get it from INPUT DEALERS – directly or via progressive farmers!How to consolidate this advance and reach the remaining 60%?

(Source: NSSO, 2005/7)

Access to InformationAccess to Information

(Source: NSSO, 2005/7)

Input Suppliers as a source of Input Suppliers as a source of extensionextension

Input suppliers:

• The crop science industry, agro-dealers

• Rural businesses like…..

-Hariyali Kisaan Bazaar; -Godrej Agrovet Ltd; -E-Choupal etc.

Input Suppliers as a source of Input Suppliers as a source of extensionextension

Input suppliers understand that they sell not products, but effects.

This necessarily requires knowledge transfer to go along with the sale of products.

Networks as source of extensionNetworks as source of extension

Extension advanced through networks involving:

• Distributors• Retailers• NGOs, technical personnel• Lead farmers• Farmer organizations• Women’s groups• Advertisement (Radio, TV, Internet etc)

Dealer Training in Bihar & EUP Dealer Training in Bihar & EUP

146 (38 in EUP & 108 in Bihar) Dealers of NFL were trained on basic agronomy aspects like….• Technologies to improve productivity• Water Management• Nutrient Management• Weed Management

in cereal based cropping systems

PPPs in Education and Training : PPPs in Education and Training : ScopeScope

Public Sector:National Institute of Agriculture Extension Management (MANAGE), HyderabadOne Year Diploma in formal agriculture education, exclusively for input dealers National Fertilizers Limited (NFL), United Phosphorous Limited, etc

Private Sector:Syngenta, Bayer, Monsanto etc

Training to Input DealersTraining to Input Dealers(open for discussion)(open for discussion)

Objectives:

•Orientation on location specific agriculture technologies and specific package of practices•Building capacity in efficient handling of inputs•Providing knowledge on the laws governing agriculture inputs•Transforming them as information resource base at the local level for the farming community

Training to Input DealersTraining to Input Dealers(open for discussion)(open for discussion)•A certified course, on the lines of CCA?•Target Audience: Can it be extended to others, with a slight modification of contents?h•Duration?•Contents?•Scope of PPP: Training delivery & preparation of study material•Delivery of instructions: Classroom? Distance mode? Field visits?