Advice for the Average Joe

AdvicefortheAverageJoeEnhancedCMStrainingforWebCoordinators

atCollegeofSaintBenedict

•  InGeniuxtoreplaceAtomzPublish– Greaterscalability– Easierusability– Moreconfidenceinvendorstability

•  BudgetconDngencies–3%,5%,&10%•  Hiringfreeze•  Decentralize‐Webcoordinatorsassignedineachdepartment(120of992employees)

ThemovetoanewCMS

•  Loginandout•  Createawebpagefrom3templates

•  CheckpageinandoutforediDng•  Publishthepage,itschildren,andcomponents

•  Uploadandpublishgraphics•  PopulateandacDvatetextfields

WebCoordinatorstrainedto

•  GoogleAnalyDcsprovided(notraining)•  Onlinehelpforprimaryassistance

•  HelpDeskforsecondaryassistance

AddiDonaltoolsprovided

•  ProgramwriZentomigrateexisDngpages•  19,000+pagesmovedin60days

•  SomedepartmentsoptedtocreatenewcontentfortheexpandedrealestateopDons

TheMigraDon

•  AtomzPublish–2contentfieldstopopulate– Primaryfeature– Sidebar

•  InGeniux–5contentfieldstopopulate– Primaryfeature– 2secondaryfeatures– Sidebar– Relatedlinks– Contactinfo

MorerealestatewithInGeniux

AtomzPublish

•  4Webcoordinatorspleasedwith:– Webbasedproduct‐‐accessfromanywhere–  InformaDonarchitectureisalwaysvisibletoreferenceotherpages

– Departmentscanviewandsharecomponents– AbletoeditphotoswithinInGeniux– Consistencyamongalldepartments(fonts,colors)– Easiertoaddvideo,socialmedia,etc.

6monthsaaerimplementaDon

•  Administratorshavemixedfeedback– 2pleasedwithcontentandquality(AdmissionsandAnnualGiving)

– 1didnotreturnphonecallsore‐mails(CommunicaDonDepartment)

– 1notpleased(AuxiliaryOps)• Poor“shopability”•  StaleinsDtuDonallanguage

6monthsaaerimplementaDon

WastedRealEstate

InconsistentTypography

PoorSightLines

InformaDonOverload

WhoareourWebCoordinators?

Department Role Affinity AdminFeedback

Admissions AssistantDirector Facebook,TwiZer,Text,YouTube

Pleased

AnnualGiving AssociateDirector Facebook,Website,Text,YouTube

Pleased

AuxiliaryOps OfficeCoordinator None Notpleased

CommDept PTAdjunct Text,RSSfeeds NA

LiteraryArtsInsDtute

Studentworker Facebook,Text Pleased

EMCPP&CE Studentworker Everythingnewmedia

Pleased

BarrierstoSuccessofWebCMS

 MembersinsecureaboutknowledgeofandinteracDonwithtechnologyresistusingit(O’Hanlon,2009)

 SmallerorganizaDonsstuntedbycreaDonofpatchworksystemsbuilttofulfillneedorbasedon“experDse”ofanindividual(Merkel,2005;Turnbowet.al.,2005)

BarrierstoSuccessofWebCMS

 SurveyoforganizaDonsthatimplementedwebCMSsuggestedonly27percentconDnuedusingit

 Lackofacentralizededitoranduseofaneditorialcalendarcited

(Veen,2005)

BarrierstoSuccessofWebCMS

 StudyoforganizaDonthatimplementedwebCMSinmid‐2009discoveredfewofdesignatedcontentauthorswereusing

 IssuesrelaDngtotools(toodifficulttouse),knowledge(notenoughtrainingorongoingsupport),andprocess(takestoolongtomanage,create,anduploadcontent)

(Lanier,2010)

BarrierstoSuccessofWebCMS

 End‐userexperienceshouldconsidermorethanaccess,usability,andnavigaDon(Ivory&McGrew,2005andCheung,2008)

 UnderstandwebinformaLonsaLsfacLontoincludetheunderstandability,reliability,andusefulnessofthetextandvisuals(Cheung,2008)

 Exmineimpactoftheinterfacedesignonend‐useremoDon(Ethier,2008)

3‐partProposal

1. InterviewwebcoordinatorsandadministratorsfromCulinaryServicestoassessexpectaDons,altudes,andbehaviorsregardinguseofInGeniux

3‐partProposal

2.Develop3tutorialsbasedoninterviewresults,anddelivertutorialsviae‐mailandface‐to‐facetraining

3‐partProposal

3.AaerwebcoordinatorsimplementtrainingDps,conductfollow‐upinterviewswithwebcoordinatorsandadministratorstoassessaltudesandbehaviorsregardingdeliveryofnewcontent

Current“help”

WheretostartwithOnlineSupportTableofContents

Whatislanguageof‘averagejoe’

Insertapicture?Uploadagraphic?

NosearchfuncDon

Current“help”

Current“help”

ProvideDps.

10pixelsisusuallyenoughbreathingroom

Thebestsidebarimageshavewidthof150andheightof280

Transformpageslikethis...

...Topageslikethis

Transformpageslikethis...

...Topageslikethis

References

Cheung,C.,Lee,M.K.&MaZhew,K.O.(2008).Thestructureofweb‐basedinformaDonsystemssaDsfacDon:tesDngofcompeDngmodels.JournaloftheAmericanSocietyforInformaLonScience&Technology,59(10),1617‐1630.

Éthiera,J.,Hadayaa,P.,Talbotb,J.&Cadieuxa,J.(2008,September17).InterfacedesignandemoDonsexperiencedonB2CWebsites:EmpiricaltesDngofaresearchmodel.ComputersinHumanBehavior.24(6),2771‐2791

Ivory,M.&MeGrew,R.(2005).EvoluDonofwebsitedesignpaZerns.ACMTransacLonsonInformaLonSystems,23(4),463–497.

Lanier,C.R.(2010,October13).Willdistributedauthorsactuallyuseweb‐basedCMS?Societyof

TechnicalCommunicaLonwebinar.

References

Mateljan,V.,Juričić,V.&Đambić,G.ContentmanagementsystemineducaDonalenvironments.InternaLonalJournalofEmergingTechnologiesinLearning,3(12),39‐44.

Merkel,C.,Farooq,U.,Xiao,L.,Ganoe,C.,Rosson,M.B.&Carroll,J.M.(2007).ManagingtechnologyuseandlearninginnonprofitcommunityorganizaDons:MethodologicalchallengesandopportuniDes.ComputerHumanInteracLonforManagementofIT,07(March30–31).

O'Hanlon,C.(2009).ResistanceisfuDle.T.H.E.Journal(TransformingEducaLonthroughTechnology),36(3).

Turnbow,D.,Darling,L.M.,Kasianovitz,K.,Young,C.E.,Snyder,L.&Yamamoto,D.(2005).UsabilitytesDngforwebredesign:aUCLAcasestudy.OCLCSystems&Services,21(3),226‐234.

Veen,J.(2005).Whycontentmanagementfails.RetrievedSeptember13,2010fromwww.adapDvepath.com/publicaDons/essays/archives/000315.php