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7/29/2019 Bolu Kukus Ungu
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1. Background to the establishment of business
Many of the student goes to campus has the main goal to involve in the
organization's activities and lectures in order to get a good future, but
when viewed from the eyes of the business, given the number of studentswho come to campus every day so much, it can be used as a well darm
business. As a students, we must be able to think of creative and
innovative to be able to read and chances are good at taking advantage of
opportunities in accordance with the capabilities and are not focused on
just one type of activity only.
With entrepreneurship while studying we can prepare, study and
prevent unemployment. It also can provide benefits in terms of
economy, as this will greatly affect the economic growth of a country. As
one example of the effort to open a business sponge cake steamed purple
yam. Given the current small amount of food sold on campus is
dominated by fried foods, many students today are more lazy for a
healthy breakfast and eat only fried. In fact, a very hot fried with oil
content that many would hinder the mobility of people in everyday life.
For that we need a food innovation that is present in the campus healthy
and filling, for that we set up businesses purple steamed sponge cake.
2. The company's vision
Making the effort steamed sponge cake into purple yam cake sensational
effort among adolescents and young people in the city field Unand
particularly on campus that have nutritional content, taste delicious and
provide services to their customers and provide greater satisfaction for
customers.
3. The company's mission
As for the mission of this company is:
1. improve the quality of the cake flavor
2. Enhance creativity that young people turn impression on the cake
3. Not doing cheating - fraud that can harm consumers
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B. PURPOSE
The purpose of the business of selling brownies and rainbow cake is
1. as one task subjects entrepeneur
2. add insight entrepreneurship
3. assist students in finding breakfast
4. Benefit
C. IDENTITY STORES
Name of company:
Entrepreneurial activity is an entrepreneur with an international
student majoring in accounting class called "purple cassava"
BUSINESS REVIEW ON SOME ASPECTS
Aspects of Marketing
Marketing Strategy
To start the movement, entrepreneurs selling steamed sponge by
bringing to campus. Marketing strategies that made the ruler or the
owner as well as the promotion of personal and create a pamphlet that
cake is large enough to be famous and get a special place on campus.
Besides this cake we promote through the website facebook page, for
each cake ordering online.
Financial Aspects
Implementation of Enterprise Systems
After performing the steps in the basic concept of trying, the business
can be started with the calculation of the budget as follows:
a. Expenditure
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Fixed capital, include:
b) mixer: Rp. 400,000, -
c) blender: Rp. 300.000, -
d) oil burner: Rp. 300.000, -
e) steamer: Rp 750,000, -
f) raw material : Rp 200.000,-
g). Sales Support tools such as:
1. box: 200.000
2, the Paper: 100000
The estimated cost of approximately Rp.2.250.000, -
Technical Aspects
INFRASTRUCTURE FACILITIES
A. Company Locations
Business location is in downtown Surakarta or are at the center of the
crowd (the market), so it is quite a strategic location to serve as a place of
business.
B. Availability of human resources
Business management requires skill and experience, so that labor will be
placed in the company are the people who already have previous
experience in baking and kemmapuan marketing. For that conducted
training for employees at the same time makes the opportunity to learn.
C. Business Management Systems
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Management system in an attempt to duplicate the position but is led by
a leader who lead the way business enterprises.
SWOT ANALYSIS
Before implementing a new business we need to know hal-hal/aspek-
aspek that affect the business. It will involve an aspect of power
(strenght), weakness (waekness), opportunities (opportunities), and
threats (threath). By performing analysis on these matters is expected
the business will run smoothly and successfully. Here are a few things
from each of the above aspects:
a. Strenght
1). Opening businesses purple steamed sponge will not suffer large lossesif the business does not work out, because here the owners of capital
invested in small amounts so if the products are not sold, but this
product is a product that has no competition because there is no type of
product in sales in our target marketing area is the campus location.
2). The number of employees required is not so great.
b. Weakness
1). To enter the market, we have not had one in the expert ability to make
a cake with a high taste like that are sold in stores big cake.
2). The number of competitors operating in the same area
3). If you make a mistake or omission because sibukkannya with campus
activities, the vendor will work with neglected.
c. Opportunities
1). Provides a tidy profit.
2). Prospects or chances are large enough to be developed
3). Market demand ..
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Threath
1). Schedule a solid college disrupt business activity
2) Another type of cake where the cake will rival quota.
CONCLUSION
The establishment of this business is a good business opportunity for us.
Moreover, if we look at the present time we should be required to be
more independent view job opportunities exist. Opening attempt
steamed sponge cake purple at the moment has a very good opportunity
for students currently looks very bored with fried tidk healthy on
campus.c
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