Building, Growing, and Leading Your Team. The DNA of a Team…Person ality Matters!

Building, Growing, and Leading Your Team

The DNA of a Team…Personality Matters!

A Team EKG

Starting a Business?- Three things to avoid!

Growing a Business?

1. Impact Success

2. Central to Failures

3. Often Overlooked

“The size of your team must be the size of your dream…the problem is many people focus too much attention on their dream and too little on their team.” - John Maxwell

“A companies only sustainable competitive advantage is its ability to learn faster than the competition.” - Peter Senge

- Focus on your team!

Normal Market Conditions: Regression to the Mean

High- performing companies

Low-performing companies

Earnings % Mean for the industry peer

group

time

Source: Boston Consulting Group analysis, illustrative chart

Recessionary Conditions: Digression from the Mean

High- performing companies

High- performing companies

Earnings % Mean for the industry peer

groupLow-performing companies

Low-performing companies

Source: Boston Consulting Group analysis, illustrative chart

Recession

Typical Company Responses to a Recession

The Losers

Key Metrics Costs to be Cut

Assets to be Maintained

and Nurtured

Necessary Investments to

be MadeEmployees

COGS

SG&A

R&D

CapEx

PP&E

Typical Company Responses to a Recession

The Muddled Middle

Key Metrics Costs to be Cut

Assets to be Maintained

and Nurtured

Necessary Investments to

be MadeEmployees

COGS

SG&A

R&D

CapEx

PP&E

Typical Company Responses to a Recession

The Winners

Key Metrics Costs to be Cut

Assets to be Maintained

and Nurtured

Necessary Investments to

be MadeEmployees

COGS

SG&A

R&D

CapEx

PP&E

The Winning Strategy

Optimizing vs. Right-sizing1 Growth2

• Higher reduction of COGS• Maintain employees as strategic

assets (lower reductions than peer group)

• Higher investment in market-related items such as SG&A and R&D

• Higher investment in asset-related items such as CapEx and PP&E

Quick and decisive action was preemptive

Tying it together

1. Winning strategies are executed by winning teams. (Central in victory or defeat)

“Just like great marketing will help a bad product fail faster…great strategies executed by a dysfunctional team are destined for failure.”

2. Know your team

3. Have your team know each other

4. Celebrate strengths

5. Jim Collins “Good to Great” – right seat

Do you know the DNA of your team?

Impact of Personality

Each person’s personality will impact…

1. Motivations

2. Goals

3. Fears

4. Stress Points

5. Response to authority

6. Response to others

7. How we SEE the world

The Impact of Personality on Teams: 

Our decisions and reactions are driven largely by our perspective; and our perspective is largely driven by our personality—who we really are.

And therefore, each person’s unique “ME” has a direct impact on the “WE”

The Impact of Me on We

The Impact of Personality on Teams: 

Patrick Lencioni wrote, in his best seller, about the five major dysfunctions of a team.

Personality, Perceptions, and Team Dynamics

The Impact of Personality on Teams:

While all aspects of team dysfunction are serious, intentional team development with scientific tools best addresses the foundational team dysfunction—lack of trust

"What don't know about a person we fill with what we perceive about them.  These perceptions are often based upon who we are.

- Our perceptions can be costly!

Personality, Perceptions, and Team Dynamics

The Impact of Personality on Teams: 

In the context of a team of people, there are two ways to know the team and it’s individual players best:1) Spend significant time together…usually several

years

2) Assess each person with a scientific, verifiable tool that looks at each player individually, how they uniquely affect the team, and the resulting team dynamic

Personality, Perceptions, and Team Dynamics

The DNA of a Team- The DISC System

DISCDriver-Interactive-Supportive-Conscientious

The DNA of a Team- 17 Key Personality Types

Individual Report- Driver (Robert Dickie)

Individual Report - Robert Dickie (2)

Married Team

Network Marketing Executive TeamTeam = Networker

Missing Team Member?

Missing Team Member?

International Organization (Board)

Why do Teams Matter?

High- performing companies

High- performing companies

Earnings % Mean for the industry peer

groupLow-performing companies

Low-performing companies

Source: Boston Consulting Group analysis, illustrative chart

Recession

Conclusion

1. There are multiple services that range in price

2. Use a service that also provides a consultant

3. Harvard Business School – 191 Global CEO’s1. Top rated program each year

2. Multi-year program to drive results

3. Comparison reports with industry / sector

“What if I spend a lot of money training these employees and they leave?” question from an HBS CEO

HBS Professor Reply “What if you don’t and they stay?”

Questions?

For a free personal assessment and seven page report e-mail me at Rdickie@Crown.org

Connect with me!

Website – www.RobertDickie.com

LinkedIn – Robert Dickie III

Facebook – Robert Dickie III

Twitter - @RobertDickie