Career site usability nov 2012

Presented by

Peter Gold and Andrew Marritt

Welcome to Career site Usability

The presenters

Peter Gold (@petergold99)

Andrew Marritt(@andrewmarritt)

Today’s format…..

• Listen only mode.

• 45 minutes.

• IM for questions.

• Limited offer.

The Agenda

• Global career site insights

• Understanding the user

• Designing for intent

• Simplifying to improve use

• How to get started

• Q&A

• Next steps

My background

Information isn’t just numbers

“The magic formula that successful businesses have discovered is to treat customers like guests and

employees like people.”Tom Peters

Ethnographic methods for understanding users

* Also available as an iPhone app

“If I had asked people what they wanted, they would have said

faster horses.”Henry FordHenry Ford

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No way of being notified if new jobs

appear

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“Things should be as simple as they can be... but no simpler.”

Albert Einstein

Simplify to the essential

Simplify to the essential

95% of the time this is what I use

Simplify to the essential

If these are pressed the remote doesn’t seem to work

I’ve never used these

Simplifying makes it easier to understand

On mobile this is even more important

Real Users Direct Experience Real-Time Debriefs Rapid Recommendations

Great experiences are not created by chance

How to get started

Website

Awareness / Consideration

Environment Mobile

Selection

Onboarding

People Materials

Application

Business Strategy

Candidate

Needs

Brand

Engagement

Conversion

Reputation Revenue

Technology process X

Review the current state

“…perfection is finally attained not when there is no longer

anything to add, but when there is no longer anything to take away”

Antoine de Saint Expuréy

Do you have any questions?

Next steps

• We are giving away 5 free assessments:– Accessibility.– SEO.– Usability.– Mobile.

www.hirestrategies.co.uk/usability