CBI - SEO v3

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Search EngineOptimizationDeliver what your customers

need when they need it

Mike Le - PresidentConative Business Inc. (CBI)

mikele@conabiz.com

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Why use

Search EngineOptimization?“People searching on Google are actually lookingfor something” (Inbound Marketing)

Search engine optimization (SEO) is theprocess of improving the visibility of a web site insearch engines via the "natural" or un-paid searchresults (Wikipedia)

SEO drives visitors to your website who are mostlikely to use your products/services

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The False Expectation

Most people expect their website toskyrocket to a top ranking on Google,Yahoo or Bing, enjoy enormous trafficto their website, and watch their salessoar…

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Organic SEO is moresophisticated

SEO takes time to be effective

It may take 6 months or longer to see results

Competition is fierce

Amazon or Zappos may be your competitors

Search ranking algorithms change frequently

Your ranking can go up or down over time

There are no shortcuts

Search Engines will punish illegal SEO tricks

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SEO Process

SEO PlanningKeyword Analysis

Content strategy

Source Code OptimizationPage level optimization

Site level optimization

Server setting optimization

Content Optimization

Link Submission & Link Building

On-going Optimization

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Keyword Analysis

Who are my customers?

If they are to search for your productonline, what will they type into theSearch box?

How many people will search withthose keywords?When they type those keywords in,which competitors will appear?

Will our site rank on the 1st page using

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Our Proven SEO Servicehelps…

Remarkably increase the search traffic toyour website and drive new businesses

Rank your site on the 1st search result pagefor thousands of keywords that target yourprospective clients

Maintain top rankings through search enginealgorithm updates

Apply latest SEO trends: Local search, socialmedia search, mobile search, and more

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Increase Your Search TrafficSignificantly

ImmigrationLawyerNewYork (after 5months)

• World Golf Network (after 3 months)

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Rank on 1st page for prosperouskeywords

Click to edit Master text stylesSecond level

● Third level● Fourth level

● Fifth level

WomenSlipper.com ranks over Zappos or LandsEnd…

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Rank on 1st page for high-conversion keywords

• JBeautyBrands ranks #1 for“Japanese cosmetics”Click to edit Master text styles

Second level● Third level

● Fourth level● Fifth level

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SEO for multiple SearchEngines

• ImmigrationLaywerNewYork ranks #3on Bing

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SEO for multiple SearchEngines

Click to edit Master text stylesSecond level

● Third level● Fourth level

● Fifth level

• …and ranks #4 on Yahoo

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SEO for Product Images

Click to edit Master text styles

Second level● Third level● Fourth level

● Fifth level

WomenSlipper.com ranks #1 forProduct Images

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Case Studies

ü55% of online sales comes from

organic searchüRank #1 for the keyword "Japanesecosmetics“ on Google, higher than ShiseidoüRank #2 for "Japanese beauty products“ onGoogleüRank #1 for "Japanese beauty brands“ onGoogle

In just 03 months!

References:

http://www.google.com/search?q=japanese+cosmetics http://www.google.com/search?q=japanese+beauty+brands http://www.google.com/search?q=japanese+beauty+products http://www.google.com/search?q=japanese+cosmetics+brands

JBEAUTYBRANDS.COM

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Case Studies

VIET ASIA FOODS:

61% of web traffic comes from search engines

Capture 30 importer leads a month from website“vietnam seafood exporters” rank #3 on Google

“fish exporters in vietnam” rank #2 on Google

“cephalopods exporters” rank #1 on Google“surimi block” rank #3 on Googlehttp://www.conabiz.com/services/seo-case-studies.html

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Case Studies

WORLD GOLF NETWORK:

77% of traffic comes from search engines

“golf networking” rank #2 on Google“business golf network” rank #2 on Google

“golf for business executives” rank #1 on Google

“networking franchise” rank #2 on Google

“business connection network” rank #2 on Google

“golf for business connection” rank #1 on Googlehttp://www.conabiz.com/services/seo-case-studies.html

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Case Studies

WOMENSLIPPER.COM

81% of traffic comes from search engines

“Leather slippers for women” rank #2 in Google overAmazon, NextTag, etc“slippers for ladies” rank #1 on Google over15,400,000 results

“Slippers Store” rank #5 on Google over 46,200,000million results

“ladies leather slippers” rank #3 on Googlehttp://www.conabiz.com/services/seo-case-studies.html

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Case Studies

Law Offices of Michael H. Markovitch

59% of traffic comes from LOCAL search

“difficult immigration cases new york” rank #2 on Google

“B1 lawyer new york” rank #1 on Google

“law office specialized in immigration new york” rank #9

“Employment-based visa lawyer new york” rank #7

“h1b immigration lawyer new york” rank #5 on Google

“immigration lawyers new york” rank #3 on Binghttp://www.conabiz.com/services/seo-case-studies.html

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Case Studies

Conative Business Inc.

Achieve high rankings on extremely

competitive keywords“high class websites” rank #1 on Googleover 464,000,000 results

“high class designs ” rank #2 on Google over201,000,000 results

“new york high class web design” rank #1 onGoogle over 50,300,000 results http://www.conabiz.com/services/seo-case-studies.html

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We look forward toincreasing your search

traffic!

Conative Business Inc.72-49 Loubet Street,Forest Hills, NY 11375

Tel: 646-688-4899

F 646 216 9789