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8/3/2019 CBI - SEO v3
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Search EngineOptimizationDeliver what your customers
need when they need it
Mike Le - PresidentConative Business Inc. (CBI)
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Why use
Search EngineOptimization?“People searching on Google are actually lookingfor something” (Inbound Marketing)
Search engine optimization (SEO) is theprocess of improving the visibility of a web site insearch engines via the "natural" or un-paid searchresults (Wikipedia)
SEO drives visitors to your website who are mostlikely to use your products/services
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The False Expectation
Most people expect their website toskyrocket to a top ranking on Google,Yahoo or Bing, enjoy enormous trafficto their website, and watch their salessoar…
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Organic SEO is moresophisticated
SEO takes time to be effective
It may take 6 months or longer to see results
Competition is fierce
Amazon or Zappos may be your competitors
Search ranking algorithms change frequently
Your ranking can go up or down over time
There are no shortcuts
Search Engines will punish illegal SEO tricks
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SEO Process
SEO PlanningKeyword Analysis
Content strategy
Source Code OptimizationPage level optimization
Site level optimization
Server setting optimization
Content Optimization
Link Submission & Link Building
On-going Optimization
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Keyword Analysis
Who are my customers?
If they are to search for your productonline, what will they type into theSearch box?
How many people will search withthose keywords?When they type those keywords in,which competitors will appear?
Will our site rank on the 1st page using
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Our Proven SEO Servicehelps…
Remarkably increase the search traffic toyour website and drive new businesses
Rank your site on the 1st search result pagefor thousands of keywords that target yourprospective clients
Maintain top rankings through search enginealgorithm updates
Apply latest SEO trends: Local search, socialmedia search, mobile search, and more
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Increase Your Search TrafficSignificantly
ImmigrationLawyerNewYork (after 5months)
• World Golf Network (after 3 months)
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Rank on 1st page for prosperouskeywords
Click to edit Master text stylesSecond level
● Third level● Fourth level
● Fifth level
WomenSlipper.com ranks over Zappos or LandsEnd…
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Rank on 1st page for high-conversion keywords
• JBeautyBrands ranks #1 for“Japanese cosmetics”Click to edit Master text styles
Second level● Third level
● Fourth level● Fifth level
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SEO for multiple SearchEngines
• ImmigrationLaywerNewYork ranks #3on Bing
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SEO for multiple SearchEngines
Click to edit Master text stylesSecond level
● Third level● Fourth level
● Fifth level
• …and ranks #4 on Yahoo
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SEO for Product Images
Click to edit Master text styles
Second level● Third level● Fourth level
● Fifth level
WomenSlipper.com ranks #1 forProduct Images
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Case Studies
ü55% of online sales comes from
organic searchüRank #1 for the keyword "Japanesecosmetics“ on Google, higher than ShiseidoüRank #2 for "Japanese beauty products“ onGoogleüRank #1 for "Japanese beauty brands“ onGoogle
In just 03 months!
References:
http://www.google.com/search?q=japanese+cosmetics http://www.google.com/search?q=japanese+beauty+brands http://www.google.com/search?q=japanese+beauty+products http://www.google.com/search?q=japanese+cosmetics+brands
JBEAUTYBRANDS.COM
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Case Studies
VIET ASIA FOODS:
61% of web traffic comes from search engines
Capture 30 importer leads a month from website“vietnam seafood exporters” rank #3 on Google
“fish exporters in vietnam” rank #2 on Google
“cephalopods exporters” rank #1 on Google“surimi block” rank #3 on Googlehttp://www.conabiz.com/services/seo-case-studies.html
8/3/2019 CBI - SEO v3
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Case Studies
WORLD GOLF NETWORK:
77% of traffic comes from search engines
“golf networking” rank #2 on Google“business golf network” rank #2 on Google
“golf for business executives” rank #1 on Google
“networking franchise” rank #2 on Google
“business connection network” rank #2 on Google
“golf for business connection” rank #1 on Googlehttp://www.conabiz.com/services/seo-case-studies.html
8/3/2019 CBI - SEO v3
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Case Studies
WOMENSLIPPER.COM
81% of traffic comes from search engines
“Leather slippers for women” rank #2 in Google overAmazon, NextTag, etc“slippers for ladies” rank #1 on Google over15,400,000 results
“Slippers Store” rank #5 on Google over 46,200,000million results
“ladies leather slippers” rank #3 on Googlehttp://www.conabiz.com/services/seo-case-studies.html
8/3/2019 CBI - SEO v3
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Case Studies
Law Offices of Michael H. Markovitch
59% of traffic comes from LOCAL search
“difficult immigration cases new york” rank #2 on Google
“B1 lawyer new york” rank #1 on Google
“law office specialized in immigration new york” rank #9
“Employment-based visa lawyer new york” rank #7
“h1b immigration lawyer new york” rank #5 on Google
“immigration lawyers new york” rank #3 on Binghttp://www.conabiz.com/services/seo-case-studies.html
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Case Studies
Conative Business Inc.
Achieve high rankings on extremely
competitive keywords“high class websites” rank #1 on Googleover 464,000,000 results
“high class designs ” rank #2 on Google over201,000,000 results
“new york high class web design” rank #1 onGoogle over 50,300,000 results http://www.conabiz.com/services/seo-case-studies.html
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We look forward toincreasing your search
traffic!
Conative Business Inc.72-49 Loubet Street,Forest Hills, NY 11375
Tel: 646-688-4899
F 646 216 9789
