Escape - All Hallows' Eve (Insomniac)

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

ESCAPE - ALL HALLOWS’ EVE (Insomniac)

Online Marketing/Social Media DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for ESCAPE – ALL HALLOWS’ EVE. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com 2.  Dedicated Emailing – To CC members in LA/LV/SD/SF 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4.  Newsletter Advertising/Calendar Listing – Promoting the event 5. Sweepstakes/Screening – Pages hosted on campuscircle.com

The campaign has 1,053 clicks (includes 539 bitly clicks), 3,391 content related page views to date.

Screening Page

Page Views– 3,646 Entries – 927

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 259K+. Clicks – 224

Mobile Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email

Delivered – 22K+ L.A. Opened – 2,098

Clicks - 264 (Additional emails were sent out to SF, SD, LV,

and Phoenix)

Campus Circle

Newsletter Emails – 22,326 Opens – 2,200

Weekly Newsletter Campaign Clicks– 26

Calendar Listing

Page Views – 70 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 120

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media

Social Media #2

Sweepstakes Page

Page Views– 505

Entries – 206 to date Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status