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French market
FRA
NC
E
Ile-de-France 69 37 %
Bourgogne, Auvergne, Rhône-Alpes, Provence-Alpes-Côte d'Azur, Languedoc
39 21 %
Brittany,Normandy, Pays de la Loire, Centre 37 20 %
Nord, Picardy, Champagne, Lorraine, Alsace, Franche-Comté
23 12 %
Limousin,Poitou-Charentes, Aquitane, Midi-Pyrénées
21 11 %
Visit Finland visitor survey: Habitation in the country of residence
Place of residence in France according to Visit Finland Visitor Survey 2018. 1 000 trips/percentage of trips
Population: 67 millionOutbound travel from France: 54 million arrivals to alldestinations (+6% compared to 2017)
Europe’s share of French outbound travel is: 68%Finland’s share of French outbound travel is: 0,4%Travel expenditure (total outbound travel from France) 37 billion EUR
Sources: VF Visitor Survey 2018, UNWTO/Eurostat/IMF Balance
of Payments
Source: D2 Digital Demand
• 191 850 travel-related Internet searches concerning Finland
• +31% compared to previous year
French internet searches about Finland
1 %8 %
9 %
17 %
10 %6 % 1 % 3 %
-3 %
-8 % 0 % 0 % 2 % -2 % 1 %7 %
9 %
12 %
7 %
0
50 000
100 000
150 000
200 000
250 000
300 000
Sources: Visit Finland Statistics Service Rudolf, Statistics Finland
French overnights in Finland
Share of overnights by regions 2018
25% 9% 11% 55%
Year 2018 (preliminary)
6th in country rankings with a 4% share of foreign overnights
Average change 2000-2018: +4%
Change 2018 compared to 2000: +108%
81
60
0
79
20
0
80
60
0
89
90
0
91
50
0
95
60
0
94
20
0
95
20
0
93
80
0
84
80
0
88
20
0
85
90
0
87
10
0
79
10
0
81
30
0
81
60
0
80
90
0
93
40
0
89
90
0
2000200120022003200420052006200720082009201020112012201320142015201620172018
Registered overnights in summer season (May-Oct)by French visitors
-4%
Source: Visit Finland Statistics Service Rudolf, Statistics Finland
French overnights in Finland
Winter and Summer 20185
2 7
00
70
50
0
52
50
0
55
70
0
58
80
0
58
00
0
61
70
0
63
10
0
66
10
0
59
00
0
61
10
0
63
50
0
84
40
0
97
60
0
91
30
0
80
90
0
89
30
0
10
1 4
00
88
20
0
2000200120022003200420052006200720082009201020112012201320142015201620172018
Registered overnights in winter season (Nov-Apr)by Japanese visitors
Winter 2018: 4th in country rankings with a 6% share of foreign overnights
Average change 2000-2018: +7%
Change 2018 compared to 2000: +231%
Summer 2018: 10th in country rankings with a 3% share of foreign overnights
Average change 2000-2018: +1%
Change 2018 compared to 2000: +10%
-13%
+15%
+14%
62
00
0
76
60
0
85
60
0
10
3 6
00
12
0 2
00
13
5 1
00
13
8 9
00
14
2 8
00
13
5 4
00
12
7 9
00
12
2 2
00
12
8 5
00
13
3 4
00
13
5 5
00
12
9 2
00
14
1 7
00
16
3 1
00
18
6 9
00
20
4 8
00
2000200120022003200420052006200720082009201020112012201320142015201620172018
Registered overnights in winter season (Nov-Apr)by French visitors
+10%
+15%
French overnights in Finland
Seasonal overnights in 2018
Source: Visit Finland Statistics Service Rudolf, Statistics Finland
Lapland
Winter 2018: 112 200 (+9%)
Spring 2018: 32 900 (+7%)
Summer 2018: 8 400 (-9%)
Autumn 2018: 5 000 (+2%)
Winter 2019: 130 100 (+16%)
Lakeland
Winter 2018: 8 600 (+6%)
Spring 2018: 7 900 (+12%)
Summer 2018: 12 600 (-1%)
Autumn 2018: 5 300 (-6%)
Winter 2019: 8 900 (+4%)
Helsinki area
Winter 2018: 15 800 (+15%)
Spring 2018: 16 100 (-5%)
Summer 2018: 28 200 (0%)
Autumn 2018: 14 200 (-9%)
Winter 2019: 17 800 (+13%)
Coast & Archipelago
Winter 2018: 4 700 (-6%)
Spring 2018: 6 100 (+9%)
Summer 2018: 11 800 (+9%)
Autumn 2018: 4 400 (+4%)
Winter 2019: 5 500 (+17%)
Importance growing:• Tunturi-Lappi• Rovaniemi• Inari (Saariselkä)
Importance growing:• Tampere• Kainuu
Importance growing:• Oulu
Whole Finland No. of French overnights Seasonal YtoY change
2016 2017 2018 2019 2017 vs. 2016 2018 vs. 2017 2019 vs. 2018
Winter (Dec-Feb) 114 200 129 600 141 300 162 400 +13% +9% +15%
Spring (Mar-May) 49 900 60 400 62 900 +21% +4%
Summer (Jun-Aug) 54 900 61 000 61 000 +11% 0%
Autumn (Sep-Nov) 26 600 30 400 29 000 +14% -5%
French overnights in Finland by season in 2018
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
180 000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
High winter season (12-02) Spring season (03-05) High summer season (06-08) Autumn season (09-11)
Source: Visit Finland Statistics Service Rudolf, Statistics Finland
Trends for seasonal overnights in Finland – French visitors
Continuous strong growth in high winter season since 2015
France – Nordic comparison
Sources: Visit Finland Statistics Service Rudolf, Statistics Finland
Statistics Sweden, Norway, Denmark, and Iceland
Denmark: Hotels, holiday resorts, camping sites and youth hostels,
NOT marinas or holiday cottages
Finland: Hotels, youth hostels, holiday villages and camping sites
Norway: Hotels, youth hostels and camping sites, NOT holiday dwellings
Sweden: Hotels, youth hostels, holiday villages and camping sites,
NOT commercially arranged rentals in private cottages, or apartments
Iceland: Includes hotels only for winter and summer
Monthly change in French overnights 2018/2017
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
Denmark 34 % 23 % 21 % 25 % 13 % 18 % 16 % 12 % 27 % 4 % 3 % 14 % 16 %Finland 17 % 13 % 16 % -9 % -19 % -8 % 6 % 1 % -6 % -4 % -5 % 14 % 7 %
Iceland* 19 % 10 % 18 % 17 % -8 % -7 % -5 % 11 % -2 % 14 % 9 % 11 % 5 %
Norway 28 % 9 % 29 % 14 % 18 % 3 % 3 % 8 % -4 % 14 % 17 % 34 % 8 %
Sweden 26 % 6 % 8 % 2 % 22 % -7 % 9 % 3 % 2 % -6 % 1 % -3 % 4 %
0
10 000
20 000
30 000
40 000
50 000
60 000
70 000
80 000
90 000
100 000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly overnights in the Nordic countries in 2018
Finland 2018 Norway 2018 Sweden 2018 Denmark 2018 Iceland* 2018France Nordic comparison
Norway, Sweden & Denmark including all types of accommodation (also cottages)
*) includes only hotels
Sources: Visit Finland Statistics Service Rudolf, Statistics Finland,Statistics Sweden, Norway, Denmark, and Iceland
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