Global Wireless Matrix 2q07 Merrill Lynch Download

MOBILE LEARNING: 101

Judy Brown, MASIE FellowLearning 2007 - October 22, 2007

masie.mobi2

Agenda

Industry status and directions

Examples

Hardware

Tools

Future

Management considerations

Opportunities

Resources

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Mobile Devices

Most of us have one…

We take it everywhere…

It‟s always on…

It‟s incredibly private…

It‟s incredibly social…

It‟s about choices…

4

Tablet PC

Define Mobile

Laptop Cell PhoneMicro PC

Player

(Audio / Video)

Handheld /

PDA

Game DeviceWearable or

Combination

(e-book reader

/ USB Drive)

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Wikipedia Definition

M-learning is the term given to the delivery of

training by means of mobile devices such as Mobile

Phones, PDAs and digital audio players, as well as

digital cameras and voice recorders, pen scanners

etc. M-learners are seeking lessons in small,

manageable formats that they can undertake when

it suits them.

http://en.wikipedia.org/wiki/Mobile_learning

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Mobile Growth

More than 100 million handsets with touch screens to ship in 2008, claims ABI Research

Global mobile phone use to hit record 3.25 billion (Reuters, July 27, 2007)

Over eighty percent of Americans over the age of five own a cell phone, most with digital cameras built in. (Russell McGuire)

2Q07 US Wireless Subscriber Penetration = 80.4% Merrill Lynch, Global Wireless Matrix, 2Q07 Summary, October 4, 2007

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Content Suppliers

“A Perfect Storm” Drives Adoption of Mobile Learning

Products

Smarter

Devices &

Browsers

Innovative

User

Interfaces

3G and Wi-

Fi Networks

Large Growing

User

Demographic

Powerful OS’s &

Applications

US Mobile Learning Adoption

Technology Suppliers

Service Suppliers

The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis

Ambient Insight 2007

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Japan and South Korea

Western Europe

United States

2007

2012

VoiceData

Japan and South Korea

Western Europe

United States

The Carrier Waves: In 2005 and 2006, 2.5G and 3G

Cellular Networks Started Rolling Out in the US

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The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis

Ambient Insight 2007

The Carrier Waves: An Extraordinary Range of Wireless

Technologies now support Handheld Mobile Learning

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2G GSM GPRS

ZigBee

DECT

2.5G EDGE

3G UMTS

WiMAX 802.16x

UWB802.15x

Bluetooth802.15x

3G MediaFLO OFDM 802.20x

Wi-Fi802.11x

3G HSDPA

4G Deployed in the US

by 2010-2012

RFID

NFC

3G EV-DO

W-PANsWireless

Personal Area Networks

W-LANsWireless

Local Area Networks

W-MANsWireless

Metropolitan Area

Networks

W-GANsWireless Global Area Networks

1M 10M 100M 1KM 10KM

0.1

1

10

100

Da

ta T

ransm

issi

on S

peed

in M

bp

s

Signal Range in Meters

The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis

Ambient Insight 2007

Mobile Learning and Real-Time Collaboration-based Learning Convergence:

All Roads Lead to Mobility and Device-Independent Content

Presence

Role

Aware Device

Aware

Intelligent

Asymmetric

Collaboration

Identity Management

Technology

Virtual

Labs

Remote

AccessApp

SharingVideo over Internet Technology (VoIP2)

Voice over Internet Technology (VoIP1)

Messaging

Technology

IM

Chat

Polling

VoIP

Automated

Translation

Transcription Close

Captioning

Voice UI

Multi-

Video

Panes

Streaming

Media

3D Rooms

Virtualization Technology

eMail

Tele

Presence

Social

Network

Analysis

White

Boarding

Unstructured

Information

Management

Real-time Collaboration-

Based Learning in Rich Client

2004 2005 2006 2007 2008 2009

Massively

Distributed

Mobile

Collaboration

The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis

Ambient Insight 2007

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Convergence of Supply and Demand

Supply side

Growing use and

acceptance of mobile

devices

Increasing bandwidth

and browser software

Reduction in data access

costs

Demand Side

More mobile workforce

requiring better access to

learning when away from

the office

Volatile information that

requires constant updating

and delivery to staff

Pressure to maximize

productivity and downtime

Source: Ufi/learndirect and Kineo 2007

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ExamplesPerformance

Assessment

Collaboration

Innovation

On the job support

Information, education

and reference

Podcasts

Updates and alerts

Forms and checklists

Performance14

Mobile PanFlu Prep

Interactive cell phone application

Pandemic flu preparedness info

Free to download

Cingular

Sprint

T-Mobile

www.publichealthgames.com

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Colorado State16

"Green Book"

reference material

Biological Agents

Codes of Conduct

Decontamination

Deployment Checklist

MOPP Levels

NBC Triage Categories

Arthropod Protection

SINCGAR Programming

Weather Injuries (Heat

and Cold Stress)

Processing Enemy's

Prisoner of War

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Mayo Clinic InTouch

$2.99 a month

First-aid tips

Watch health videos

Find the closest

emergency room

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myfoodPhone

Bones In Motion

SkynetMD

podclass.co.uk/19

Chinese Vocabulary Lesson

Spanish

Dialog

Language and Culture on iPod20

Arabic

Chinese

Russian

Spanish

Arabic

Assessment

Video iPods Deployed

for Training21

“This method of training will allow for continuous, easily

adapted and spontaneous training at a comparatively

low cost. The video iPods will communicate and reinforce

key messages and skills, as well as provide hotel

managers the ability to implement continuous coaching

in a non-invasive manner. The video iPod‟s portability

and user-friendly technology helps us provide ongoing

updates that can be downloaded readily by our hotels.”

iPods in Baseball22

Pitchers review

batters videos

"It's a good way to

refresh yourself on

how you got guys

out.“

"It's an amazing

concept."

Audio Tours for Portable Digital Players

Museum tours

Download to iPod

Receive discount

http://www.podtrip.com/english.html23

Campus Connect

All incoming students

GPS-enabled phone

Part of their

tuition/fees

Bundled with tools for

Mobile learning

Safety

Community

Campus navigation

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Quizzes

Tests

Surveys

Polls

Assessment25

Questionmark Perception26

Assessment and Learning in Practice

Settings (ALPS)

9,000 students

16 subjects

Assess competencies

Encourage reflection

Capture evidence of achievement

“Developing competence and confidence in a practice setting is vital for students training for a career in health and social care because there is a wide range of general and specific skills that can only be developed in the clinic, hospital or workplace.”

Rob Arnstsen

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Coaching

Mentoring

Collaboration28

SwingStarGolf

Personalized online

lessons

Based upon an

evaluation of your

swing

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http://www.swingstargolf.com

Games

Simulations

Location-based

Point and shoot

Innovation30

C-Shock Mobile Game

Help international

students cope with

„culture shock‟ and to

get accustomed to UK

university life

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English Gym32

http://www.jp.sonystyle.com/Nws/Mob/index.html

Augmented Reality Scientific Role Play

Environments

Game Engine

decoupled from Game

Content

Desktop PC-based AR

content editor

Significant

collaboration,

teamwork, and

inquiry-based learning

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Other Examples34

Agriculture

Journalism

Sales training

Corporate messages

Reference - "cheat"

sheets

Reinforcement

New employee

orientation

Behavioral change

Hardware

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Convergence

Device

Network

Application

Lifestyle

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iPhone Influence

Sprint

Touch by HTC

Windows Mobile 6

MicroSD card

Nov. 4 @ $250

Verizon

LG Voyager

Hardware keyboard

Before Thanksgiving

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Bug Labs

BUG: open source, web-enabled, modular software + hardware platform

Q4 2007

GPS system

Camera

Motion sensor

LCD screen

Four new modules per quarter

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Top 20 Japanese Smartphone Features

1. mobile wallet

2. MANGA on mobile

3. mobile check-in at airports

4. mobile keys for door

5. mobile employee badges

6. mobile cinema tickets

7. mobile transport passes

8. fingerprint authentication

9. face recognition/ authentication

10. mobile discount/promotion coupons

11. scented phones

12. mobile fashion consultant

13. mobile live TV

14. wii-like mobile phones (motion-sensor)

15. physical bookmarks for mobiles (shops)

16. privacy screens

17. 1D and 2D codes for marketing and even on fruit and veg labels

18. mobile GPS navigation for pedestrians

19. electric wave posters (uses RFiD)

20. waterproof phones

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Add on Devices41

Wireless

Cameras

Barcode readers

Scientific probes

GPS

Etc.

Tiny movie projector fits in a phone42

Texas Instruments

working prototype

Beam DVD-quality

video onto a screen or

a wall

Tools

Tools43

Desktop/Laptop

Cellular Towers

Mobile Devices

Cellular Towers

(Only)

Cellular Towers

ActiveSync®

and/or WIFI

ActiveSync ®

(Only)

Beam/

Bluetooth®

SD Card/

Chip

Dynamics of Mobile Data Trans44

Content

Check what you have

http://mr.dev.mobi/

Check mobile browsers

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Authoring Tools

Adobe: Acrobat,

Dreamweaver, Flash,

Captivate

Flash Lite

Camtasia Studio

Hot Lava Software

iWriter

Java Platform, Micro

Edition

Kallisto Presenter and

Composer

Mobipocket Creator

mscape

Tribal CTAD -

MyLearning tool for

the Pocket PC

Zirada Mobile

Publisher

46

Zirada (gotzapp.com)

47

Hot Lava Learning Mobile Author48

Instancy

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iWriter50

Test / Quiz

FlashcardExchange

GoTestGo

iQuiz Maker

Mobiode (Surveys)

PocketLearn Flash

Card Studio

PodQuiz Maker

Quiz Building for the

iPod

Quizzler Maker and

Quizzler Pro

Positive Motion

StudyCell

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studycell.com52

Create flashcards online

Download flashcards to

your phone

Share flashcard decks

iQuiz53

Mobile Site

Mob5

mobiSiteGalore

Winksite

Mob5

Winksite

Mobisite Galore

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Miscellaneous and Systems

Apreso Podcast

(anystream)

Emantras‟ MobLS

Giunti Interactive Labs

eXact Mobile

Instancy

Libsyn / Libsyn Pro

Liquid Talk

Mobile Chalk

NearSpace

OnPoint mLearning Pro

RedHalo

TalkShoe

Tegrity Campus

Xyleme

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Communication

CampusReact

clearTXT

Gabcast

MobileSphere

Mogopop

MovingKnowledge

Podlinez

Rave Wireless

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Future57

Cell Phone as a Guide58

Access to information

Uses GPS

Non-invasive

For Additional Information…

Semacode/Datamatrix

QR Code

ShotCode

59

Quick Response (QR) Code 60

Opportunities

Recommendations

Look for opportunities

Focus on user‟s context and needs

Build content in modular formats

Assess readiness

Begin with pilot initiatives

Follow the market and be ready to move

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Answers to these 10 questions

will get you started:

1. Why a mobile learning

project?

2. What do you really want

to do?

3. How you know when you

have met your goal?

4. What unique result will

you achieve?

5. What do you need to get

it done?

6. For whom is your mobile

initiative intended?

7. What will your

stakeholders need to be

successful?

8. How are you going to

fund it?

9. How are you going to

sustain it, and for how

long?

10. How will you evaluate

your effectiveness?

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Credit: Ellen Wagner, Adobe

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Judy Brown

judy@judybrown.com

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