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MOBILE LEARNING: 101
Judy Brown, MASIE FellowLearning 2007 - October 22, 2007
masie.mobi2
Agenda
Industry status and directions
Examples
Hardware
Tools
Future
Management considerations
Opportunities
Resources
3
Mobile Devices
Most of us have one…
We take it everywhere…
It‟s always on…
It‟s incredibly private…
It‟s incredibly social…
It‟s about choices…
4
Tablet PC
Define Mobile
Laptop Cell PhoneMicro PC
Player
(Audio / Video)
Handheld /
PDA
Game DeviceWearable or
Combination
(e-book reader
/ USB Drive)
5
Wikipedia Definition
M-learning is the term given to the delivery of
training by means of mobile devices such as Mobile
Phones, PDAs and digital audio players, as well as
digital cameras and voice recorders, pen scanners
etc. M-learners are seeking lessons in small,
manageable formats that they can undertake when
it suits them.
http://en.wikipedia.org/wiki/Mobile_learning
6
Mobile Growth
More than 100 million handsets with touch screens to ship in 2008, claims ABI Research
Global mobile phone use to hit record 3.25 billion (Reuters, July 27, 2007)
Over eighty percent of Americans over the age of five own a cell phone, most with digital cameras built in. (Russell McGuire)
2Q07 US Wireless Subscriber Penetration = 80.4% Merrill Lynch, Global Wireless Matrix, 2Q07 Summary, October 4, 2007
7
Content Suppliers
“A Perfect Storm” Drives Adoption of Mobile Learning
Products
Smarter
Devices &
Browsers
Innovative
User
Interfaces
3G and Wi-
Fi Networks
Large Growing
User
Demographic
Powerful OS’s &
Applications
US Mobile Learning Adoption
Technology Suppliers
Service Suppliers
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
Ambient Insight 2007
8
Japan and South Korea
Western Europe
United States
2007
2012
VoiceData
Japan and South Korea
Western Europe
United States
The Carrier Waves: In 2005 and 2006, 2.5G and 3G
Cellular Networks Started Rolling Out in the US
9
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
Ambient Insight 2007
The Carrier Waves: An Extraordinary Range of Wireless
Technologies now support Handheld Mobile Learning
10
2G GSM GPRS
ZigBee
DECT
2.5G EDGE
3G UMTS
WiMAX 802.16x
UWB802.15x
Bluetooth802.15x
3G MediaFLO OFDM 802.20x
Wi-Fi802.11x
3G HSDPA
4G Deployed in the US
by 2010-2012
RFID
NFC
3G EV-DO
W-PANsWireless
Personal Area Networks
W-LANsWireless
Local Area Networks
W-MANsWireless
Metropolitan Area
Networks
W-GANsWireless Global Area Networks
1M 10M 100M 1KM 10KM
0.1
1
10
100
Da
ta T
ransm
issi
on S
peed
in M
bp
s
Signal Range in Meters
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
Ambient Insight 2007
Mobile Learning and Real-Time Collaboration-based Learning Convergence:
All Roads Lead to Mobility and Device-Independent Content
Presence
Role
Aware Device
Aware
Intelligent
Asymmetric
Collaboration
Identity Management
Technology
Virtual
Labs
Remote
AccessApp
SharingVideo over Internet Technology (VoIP2)
Voice over Internet Technology (VoIP1)
Messaging
Technology
IM
Chat
Polling
VoIP
Automated
Translation
Transcription Close
Captioning
Voice UI
Multi-
Video
Panes
Streaming
Media
3D Rooms
Virtualization Technology
Tele
Presence
Social
Network
Analysis
White
Boarding
Unstructured
Information
Management
Real-time Collaboration-
Based Learning in Rich Client
2004 2005 2006 2007 2008 2009
Massively
Distributed
Mobile
Collaboration
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
Ambient Insight 2007
11
Convergence of Supply and Demand
Supply side
Growing use and
acceptance of mobile
devices
Increasing bandwidth
and browser software
Reduction in data access
costs
Demand Side
More mobile workforce
requiring better access to
learning when away from
the office
Volatile information that
requires constant updating
and delivery to staff
Pressure to maximize
productivity and downtime
Source: Ufi/learndirect and Kineo 2007
12
ExamplesPerformance
Assessment
Collaboration
Innovation
On the job support
Information, education
and reference
Podcasts
Updates and alerts
Forms and checklists
Performance14
Mobile PanFlu Prep
Interactive cell phone application
Pandemic flu preparedness info
Free to download
Cingular
Sprint
T-Mobile
www.publichealthgames.com
15
Colorado State16
"Green Book"
reference material
Biological Agents
Codes of Conduct
Decontamination
Deployment Checklist
MOPP Levels
NBC Triage Categories
Arthropod Protection
SINCGAR Programming
Weather Injuries (Heat
and Cold Stress)
Processing Enemy's
Prisoner of War
17
Mayo Clinic InTouch
$2.99 a month
First-aid tips
Watch health videos
Find the closest
emergency room
18
myfoodPhone
Bones In Motion
SkynetMD
podclass.co.uk/19
Chinese Vocabulary Lesson
Spanish
Dialog
Language and Culture on iPod20
Arabic
Chinese
Russian
Spanish
Arabic
Assessment
Video iPods Deployed
for Training21
“This method of training will allow for continuous, easily
adapted and spontaneous training at a comparatively
low cost. The video iPods will communicate and reinforce
key messages and skills, as well as provide hotel
managers the ability to implement continuous coaching
in a non-invasive manner. The video iPod‟s portability
and user-friendly technology helps us provide ongoing
updates that can be downloaded readily by our hotels.”
iPods in Baseball22
Pitchers review
batters videos
"It's a good way to
refresh yourself on
how you got guys
out.“
"It's an amazing
concept."
Audio Tours for Portable Digital Players
Museum tours
Download to iPod
Receive discount
http://www.podtrip.com/english.html23
Campus Connect
All incoming students
GPS-enabled phone
Part of their
tuition/fees
Bundled with tools for
Mobile learning
Safety
Community
Campus navigation
24
Quizzes
Tests
Surveys
Polls
Assessment25
Questionmark Perception26
Assessment and Learning in Practice
Settings (ALPS)
9,000 students
16 subjects
Assess competencies
Encourage reflection
Capture evidence of achievement
“Developing competence and confidence in a practice setting is vital for students training for a career in health and social care because there is a wide range of general and specific skills that can only be developed in the clinic, hospital or workplace.”
Rob Arnstsen
27
Coaching
Mentoring
Collaboration28
SwingStarGolf
Personalized online
lessons
Based upon an
evaluation of your
swing
29
http://www.swingstargolf.com
Games
Simulations
Location-based
Point and shoot
Innovation30
C-Shock Mobile Game
Help international
students cope with
„culture shock‟ and to
get accustomed to UK
university life
31
English Gym32
http://www.jp.sonystyle.com/Nws/Mob/index.html
Augmented Reality Scientific Role Play
Environments
Game Engine
decoupled from Game
Content
Desktop PC-based AR
content editor
Significant
collaboration,
teamwork, and
inquiry-based learning
33
Other Examples34
Agriculture
Journalism
Sales training
Corporate messages
Reference - "cheat"
sheets
Reinforcement
New employee
orientation
Behavioral change
Hardware
35
Convergence
Device
Network
Application
Lifestyle
36
37
iPhone Influence
Sprint
Touch by HTC
Windows Mobile 6
MicroSD card
Nov. 4 @ $250
Verizon
LG Voyager
Hardware keyboard
Before Thanksgiving
38
Bug Labs
BUG: open source, web-enabled, modular software + hardware platform
Q4 2007
GPS system
Camera
Motion sensor
LCD screen
Four new modules per quarter
39
Top 20 Japanese Smartphone Features
1. mobile wallet
2. MANGA on mobile
3. mobile check-in at airports
4. mobile keys for door
5. mobile employee badges
6. mobile cinema tickets
7. mobile transport passes
8. fingerprint authentication
9. face recognition/ authentication
10. mobile discount/promotion coupons
11. scented phones
12. mobile fashion consultant
13. mobile live TV
14. wii-like mobile phones (motion-sensor)
15. physical bookmarks for mobiles (shops)
16. privacy screens
17. 1D and 2D codes for marketing and even on fruit and veg labels
18. mobile GPS navigation for pedestrians
19. electric wave posters (uses RFiD)
20. waterproof phones
40
Add on Devices41
Wireless
Cameras
Barcode readers
Scientific probes
GPS
Etc.
Tiny movie projector fits in a phone42
Texas Instruments
working prototype
Beam DVD-quality
video onto a screen or
a wall
Tools
Tools43
Desktop/Laptop
Cellular Towers
Mobile Devices
Cellular Towers
(Only)
Cellular Towers
ActiveSync®
and/or WIFI
ActiveSync ®
(Only)
Beam/
Bluetooth®
SD Card/
Chip
Dynamics of Mobile Data Trans44
Content
Check what you have
http://mr.dev.mobi/
Check mobile browsers
45
Authoring Tools
Adobe: Acrobat,
Dreamweaver, Flash,
Captivate
Flash Lite
Camtasia Studio
Hot Lava Software
iWriter
Java Platform, Micro
Edition
Kallisto Presenter and
Composer
Mobipocket Creator
mscape
Tribal CTAD -
MyLearning tool for
the Pocket PC
Zirada Mobile
Publisher
46
Zirada (gotzapp.com)
47
Hot Lava Learning Mobile Author48
Instancy
49
iWriter50
Test / Quiz
FlashcardExchange
GoTestGo
iQuiz Maker
Mobiode (Surveys)
PocketLearn Flash
Card Studio
PodQuiz Maker
Quiz Building for the
iPod
Quizzler Maker and
Quizzler Pro
Positive Motion
StudyCell
51
studycell.com52
Create flashcards online
Download flashcards to
your phone
Share flashcard decks
iQuiz53
Mobile Site
Mob5
mobiSiteGalore
Winksite
Mob5
Winksite
Mobisite Galore
54
Miscellaneous and Systems
Apreso Podcast
(anystream)
Emantras‟ MobLS
Giunti Interactive Labs
eXact Mobile
Instancy
Libsyn / Libsyn Pro
Liquid Talk
Mobile Chalk
NearSpace
OnPoint mLearning Pro
RedHalo
TalkShoe
Tegrity Campus
Xyleme
55
Communication
CampusReact
clearTXT
Gabcast
MobileSphere
Mogopop
MovingKnowledge
Podlinez
Rave Wireless
56
Future57
Cell Phone as a Guide58
Access to information
Uses GPS
Non-invasive
For Additional Information…
Semacode/Datamatrix
QR Code
ShotCode
59
Quick Response (QR) Code 60
Opportunities
Recommendations
Look for opportunities
Focus on user‟s context and needs
Build content in modular formats
Assess readiness
Begin with pilot initiatives
Follow the market and be ready to move
62
Answers to these 10 questions
will get you started:
1. Why a mobile learning
project?
2. What do you really want
to do?
3. How you know when you
have met your goal?
4. What unique result will
you achieve?
5. What do you need to get
it done?
6. For whom is your mobile
initiative intended?
7. What will your
stakeholders need to be
successful?
8. How are you going to
fund it?
9. How are you going to
sustain it, and for how
long?
10. How will you evaluate
your effectiveness?
63
Credit: Ellen Wagner, Adobe
64