Japanese Storefront Design

日本店面设计

曲金玲

编

杨春玲

译

JAPA

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About the Author

Qu Jin-Ling

1998/4-2002/3

Bacholer

School of Economics

Hiroshima University of

Economics in Japan

2002/4-2004/3

MBA

School of Economics

Ritsumeikan University in Japan

Phone/Fax: ＋81454794033

Email: jinlingcm@hotmail.com

DESIGN MEDIA PUBLISHING

LIMITED

Edited by Jinling Q

uTranslated by C

hunling Yang

DESIGN MEDIA PUBLISHING LIMITED

Edited by Jinling Qu Translated by Chunling Yang

DESIGN MEDIA PUBLISHING LIMITED

Edited by Jinling Qu Translated by Chunling Yang

002 003

CONTENTS

004/ Preface

006/ Brand Store

108/ Bags, Shoes and Hats

128/ Jewelry Shop

154/ Watch and Spectacles

170/ Cosmetics

184/ General Category

206/ Japanese Restaurants

214/ Chinese Restaurants

228/ The Restaurants Inside

236/ Cafés and Bakery

004 005

Japanese Characteristic Storefront

PREFACE

Storefront design is a comprehensive art form, which consists of architecture, decoration, and surrounding landscape. The commercial area in Japan is a place where exchanges of culture and commerce are active between Japan and the West, and where both pop design and Japanese style can be found. Storefronts play an important role in attracting customers by adding characteristics and charms to the shops. Every detail in designs such as layout, colors, lighting, advertisement drawing，logo design, or huge display cases, will directly lead to perfection and become important elements that capture fashionable Japanese styles, regardless of which kind of design styles. Success in storefront design is dependent on many factors, such as how to emphasize the brand identity in the most effective way, how to raise the brand competitiveness and how to play up to consumer psychology. A well designed storefront can identify the value of its own and elegantly raise the brand's profile, develop an enjoyment of shopping experience and stimulate purchase through visual appeal.

In this book, listed are the storefront designs of many world's top brands and distinctive stores in upscale shopping districts in Japan. The features of Japanese storefront design are summarized from the aspects of structure, materials and styles.

Ginza resembles a contemporary art gallery that exhibits the architectural works of world-renowned artists from Japan and other countries. It is all the rage among young generation who pursue fashionable products, and is always considered as the fashion area of Tokyo. Futurism with quirkiness and carelessness is the main theme in some designers' brands, flaunting freedom, sharpness and flamboyance. One of the best examples belongs to the fashion heavyweight Giorgio Armani. The Ginza Tower is a 13-story building decorated with bamboo shoots encased in transparent glass. This building of western luxury brand is infiltrated with traditional oriental humanism. In the evening, 'bamboo leaves' are illuminated with pink lights, which is spectacular. This type of stores with towering buildings are suitable for the limited space in Japan, but interestingly clash with the mild and containing personality of Japanese islanders.

The store window space is one of the most important elements the designers need to deal with and it is used to grab the attention of passers-by. Meanwhile, an excellent store window design is critical in storefront design, reflecting store positioning and the characteristics of brands. Glass is commonly used for doors and windows. Many stores even install glass façade, creating an open environment and allowing views between interior and exterior at all times. The use of glass brings high transparency with special visual effects under influence of lighting inside and neon outside. Prada flagship store located on Omotesando in Tokyo is an unconventional 6-story building covered with diamond shaped glass panes. The steel frame is softened by curved glass. In twilight, the framework resembling fish scales is striking.

Another trend is to highlight brand's features by store designs. The Chanel building is what first comes to mind for most people when they think of Ginza. This 10-story palace of glass is the biggest Chanel store in the world with 56 meters in height. The shiny glass reflects the busy street. Peter Marino, an American architect, got inspiration from Chanel's signature tweed and incorporated it into his design. No matter how near or far, the features of the brand will be obviously seen and be associated with the brand. Dior Ginza is also a high-rise building, which is gentle and rather understated. It is completed with two layers of aluminum finished with fluorocarbon paint. The outer layer is perforated to reveal the illuminated inner skin. The exterior design recapitulates the brand's signature Cannage pattern. Kazuyo Sejima, the Pritzter Prize winning designer, described that a woman dress made it!

In contrast to luxury consumption, simple and natural style is valued by mass consumer culture. Stores which target to this type of consumers are relatively small in scale without complicated decoration. And they are usually very affinitive and at ease. Glass door and wide windows are commonly seen. Uniform tone is utilized to emphasize store integrity due to limited space. Moreover, mannequin is a must to demonstrate products and attract consumers. Shoe shops, beauty salons and bakeries, are also involved in a similar style.

Far from modern makeovers, the traditional Japanese storefront design represents the unique Japanese civilization. Thriftiness is honored and naturalism is appreciated in Japan. Many specialty stores, variety stores and restaurants are still loyal to Japanese traditions. They amiably blend tradition with modernity of contemporary Japan. These stores are usually small and earthy, but with a touch of elegance. Wood frames are preferred over industrialized synthetic materials. Patriotism is addressed in store design as well. Sakura, lantern and calligraphy are characteristic. The traditional Japanese restaurants have developed a true food culture. They opt for top-quality cuisine and merit a fine combination of color, shape and taste. Sashimi, Sake and tatami are basic elements or symbols of Japan, which are transformed into outer visual expression.

Moreover, Japanese people have a special way of thinking and taste of aesthetics—efficiency is emphasized in Japanese culture. Therefore, here come mini restaurants! Even though the accommodation is very limited, the atmosphere is relaxing. After a day's work, the peace of mind can be achieved by dining in a small, quiet and comfortable restaurant.

Japanese nationality and personality influence the storefront design. The best example is the red lantern restaurants. As the name says, a string of red lanterns are hung under eaves, which create a cozy environment. This type of restaurants has been retained as part of the historical evolution. They are built with wood, curtains hung over the doorway. And the customers have to bend their heads to get in. The setting is not lavish but simple and down to earth. This reflects Zen, a major aesthetic trend in Japan. Fake food samples are displayed by the windows. These are the best advertisement.

Lastly, some Chinese restaurants in Japan are also introduced. They are mainly located in Chinatown of Yokohama. The Chinese style is distinctive. The wooden structure is symmetrical, with upright post, crossbeam, and purlin.

006 007

GIORGIO ARMANIGinza,Tokyo

Brand Store

008 009

BURBERRYOmotesando,Tokyo

Brand StoreBrand Store GUCCIOmotesando,Tokyo

010 011

PRADAGinza,Tokyo

Brand StoreOmotesando,Tokyo

PRADABrand Store

012 013

Brand Store CHANELOmotesando,Tokyo Ginza,Tokyo

Brand Store CHANEL

014 015

Brand Store WAKOGinza,Tokyo

016 017

Brand Store HUGO BOSSRoppongi,Tokyo

LOUIS VUITTONOmotesando,Tokyo

Brand Store

018 019

Brand Store miu miuShibuya,Tokyo

Brand Store ferragmoGinza,Tokyo

020 021

Brand Store Max&CoGinza,Tokyo

Brand Store ChanelOmotesando,Tokyo

022 023

Brand StoreOmotesando,Tokyo

MaxMaraShinjuku,Tokyo

Brand Store MaxMara

024 025

Brand Store Ermenegildo ZegnaOmotesando,Tokyo

026 027

Brand Store PUCCIGinza,Tokyo

Brand Store JUICY COUTUREHarajuku,Tokyo

028 029

Brand Store ZARAGinza,Tokyo Shinjuku,Tokyo

030 031

Brand Store H&MOmotesando,Tokyo Ginza,Tokyo

Brand Store H&M

032 033

Brand Store ALFRED DUNHILLGinza,Tokyo

Brand Store adidasRoppongi,Tokyo

034 035

Brand Store kate spadeShinjuku,Tokyo

036 037

Brand Store LANVINGinza,Tokyo

038 039

Brand Store JILLSTUARTHarajuku,Tokyo

Brand Store CHACOKGinza,Tokyo

040 041

Brand Store Paul StuartOmotesando,Tokyo

Brand Store HavvodsGinza,Tokyo

042 043

Brand Store MISSONIOmotesando,Tokyo

Brand Store HaiiodsYurakucho,Tokyo

044 045

Brand Store ROXYHarajuku,Tokyo

Brand Store QUIKSILVERHarajuku,Tokyo

046 047

Brand Store HARD WEARHarajuku,Tokyo

Brand Store SONIA RYKIELGinza,Tokyo

048 049

Brand Store APEOmotesando,Tokyo

Brand Store K·SWISSHarajuku,Tokyo

050 051

Brand Store Jubenile DelinguentShibuya,Tokyo

Brand Store UIN QLOShibuya,Tokyo

052 053

Brand Store collect+Point Harajuku,Tokyo

054 055

Brand Store AOKI'Ginza,Tokyo

Brand Store Candy SHarajuku,Tokyo

056 057

Brand Store banila co.Harajuku,Tokyo

Brand Store MARELLAOmotesando,Tokyo

058 059

Brand Store MARINA RINALDIShibuya,Tokyo

Brand Store TENSHODOGinza,Tokyo

060 061

GUILD PRIMEBrand StoreHarajuku,Tokyo

Brand Store MIZUNOOmotesando,Tokyo

062 063

Brand Store LEONARDGinza,Tokyo

Brand Store COME TOGETHERHarajuku,Tokyo

064 065

Brand Store Real BvoiceHarajuku,Tokyo

Brand Store TKHarajuku,Tokyo

066 067

Brand Store LRHarajuku,Tokyo

068 069

Brand Store KID BLUEHarajuku,Tokyo

Brand Store ROSE BUDHarajuku,Tokyo

070 071

Brand Store TOMORROWLANDShinjuku,Tokyo

Brand Store G2Harajuku,Tokyo

072 073

Brand Store COTOOHarajuku,Tokyo

074 075

Brand Store kisionOmotesando,Tokyo

Brand Store J!NSHarajuku,Tokyo

076 077

Brand Store KAMOShibuya,Tokyo

Brand Store MELSAGinza,Tokyo

078 079

Brand Store AND AShibuya,Tokyo

Brand Store ESTNATIONYurakucho,Tokyo

080 081

Brand Store SAYEGNSAGinza,Tokyo

082 083

Brand Store GALLARDA GALANTEOmotesando,Tokyo

Brand Store SHIPSJiyuugaoka,Tokyo

084 085

Brand Store JSGinza,Tokyo

Brand Store SEIBUGinza,Tokyo

086 087

Brand Store BHarajuku,Tokyo

Brand Store WaggyGinza,Tokyo

088 089

Brand Store OrenGinza,Tokyo

090 091

Brand Store NAOCOGinza,Tokyo

Brand Store PEACH JOHNGinza,Tokyo

092 093

Brand Store MaTSUYaGINZaGinza,Tokyo

094 095

Brand Store MaTSUYaGINZaGinza,Tokyo

096 097

Brand Store TOD'SOmotesando,Tokyo

098 099

Brand Store LacosteGinza,Tokyo

Brand Store Agnès b.Omotesando,Tokyo

100 101

Brand Store LOEWEGinza,Tokyo

Brand Store COACHGinza,Tokyo

102 103

Brand Store LESPORTSACGinza,Tokyo

Brand Store yashinoyaGinza,Tokyo

104 105

Brand Store FOREVER 21Ginza,Tokyo

Brand Store willeroy&boch Jiyuugaoka,Tokyo

106 107

Brand Store TORNADO MART Harajuku,Tokyo

108 109

crocsHarajuku,Tokyo

samantha thavasaOmotesando,Tokyo

Bags, Shoes and Hats Bags, Shoes and Hats

110 111

BerlutiGinza,Tokyo

S.T.DupontGinza,Tokyo

Bags, Shoes and Hats Bags, Shoes and Hats

112 113

a.testoni Ginza,Tokyo

comsoHarajuku,Tokyo

Bags, Shoes and Hats Bags, Shoes and Hats

114 115

CamuiGinza,Tokyo

Bags, Shoes and Hats

116 117

SEQUOIAHarajuku,Tokyo

WASHINGTON Ginza,Tokyo

Bags, Shoes and Hats Bags, Shoes and Hats

118 119

DIANAGinza,Tokyo

Y' SAC CSHarajuku,Tokyo

Bags, Shoes and Hats Bags, Shoes and Hats

120 121

kanemalsuGinza,Tokyo

CODE Harajuku,Tokyo

Bags, Shoes and Hats Bags, Shoes and Hats

122 123

SELECTED SHOE SHOPJiyuugaoka,Tokyo

naturalizerJiyuugaoka,Tokyo

Bags, Shoes and Hats Bags, Shoes and Hats

124 125

Samantha Vega CelebrityShinjuku,Tokyo

MOOE ET JACOMOHarajuku,Tokyo

Bags, Shoes and Hats Bags, Shoes and Hats

126 127

Bags, Shoes and Hats MBTHarajuku,Tokyo

polcadotHarajuku,Tokyo

Bags, Shoes and Hats

128 129

Jewelry Shop CartierGinza,Tokyo

130 131

Omotesando,Tokyo

CartierJewelry Shop

132 133

TIFFANY&Co.Shinjuku,Tokyo Ginza,Tokyo

TIFFANY&Co.Jewelry Shop Jewelry Shop

134 135

HARRY WINSTONGinza,Tokyo

Jewelry Shop

136 137

SWAROVSIGinza,Tokyo

Jewelry Shop

138 139

I-PRIMOShinjuku,Tokyo

CHAUMETShinjuku,Tokyo

Jewelry Shop Jewelry Shop

140 141

THE LAZARE DIAMONDGinza,Tokyo

blissOmotesando,Tokyo

Jewelry Shop Jewelry Shop

142 143

GINIA TANAKAGinza,Tokyo

Jewelry Shop

144 145

MIKIMOTOHarajuku,Tokyo

Jewelry Shop

146 147

XIN RI TANGGinza,Tokyo

WHITE BELLGinza,Tokyo

Jewelry Shop Jewelry Shop

148 149

DAMANIGinza,Tokyo

Samantha TiaraGinza,Tokyo

Jewelry Shop Jewelry Shop

150 151

WORLD COLLECTORSHarajuku,Tokyo

Ponte VecchioGinza,Tokyo

Jewelry Shop Jewelry Shop

152 153

MAUBOUSSINGinza,Tokyo

Jewelry Shop

154 155

Watch and Spectacles MONT BLANCGinza,Tokyo

OMEGAOmotesando,Tokyo

Watch and Spectacles

156 157

ROLEXGinza,Tokyo

swulchGinza,Tokyo

Watch and Spectacles Watch and Spectacles

158 159

TAGHEUER Ginza,Tokyo

Watch and Spectacles

160 161

LOCMANGinza,Tokyo

KAWAI Omotesando,Tokyo

Watch and Spectacles Watch and Spectacles

162 163

Fddi FddieHarajuku,Tokyo

RICHARO ILLEGinza,Tokyo

Watch and Spectacles Watch and Spectacles

164 165

APGinza,Tokyo

ZoffOmotesando,Tokyo

Watch and Spectacles Watch and Spectacles

166 167

Iiomeganeten Optical

Representative Entrance

ISSEIDOHarajuku,Tokyo

Watch and Spectacles Watch and Spectacles

168 169

WATER TOWERGinza,Tokyo

BREITLINGJiyuugaoka,Tokyo

Watch and Spectacles Watch and Spectacles

170 171

Cosmetics shu uemuraOmotesando,Tokyo

Cosmetics SKIN FOODGinza,Tokyo

172 173

Cosmetics L'OCCITANEGinza,Tokyo

Cosmetics DHCShinjuku,Tokyo

174 175

Cosmetics PolaGinza,Tokyo

176 177

Cosmetics L'OCCITANEGinza,Tokyo

Cosmetics THE GINZAHarajuku,Tokyo

178 179

Cosmetics RMKHarajuku,Tokyo

Cosmetics OPENShibuya,Tokyo

180 181

Cosmetics ASHTotsuka,Yokohama Shibuya,Tokyo

Cosmetics ASH

182 183

Cosmetics CARIHShinjuku,Tokyo

Cosmetics UR CASTLEHarajuku,Tokyo

184 185

VERETUGinza,Tokyo

AppleGinza,Tokyo

General Category General Category

186 187

YamahaGinza,Tokyo

General Category

188 189

Fukuya BookstoreGinza,Tokyo

HARAJUKU TOGASHAOmotesando,Tokyo

General Category General Category

190 191

maturiteHarajuku,Tokyo

NissanGinza,Tokyo

General Category General Category

192 193

AudiHarajuku,Tokyo

General Category

194 195

HSBCGinza,Tokyo

TOKIO MODE CENTER BUILDINGHarajuku,Tokyo

General Category General Category

196 197

CITI BANKGinza,Tokyo

ANNIVERSAIREGinza,Tokyo

General Category General Category

198 199

Disnep storeShinjuku,Tokyo

DUOGinza,Tokyo

General Category General Category

200 201

GAME TAITO STATIONShinjuku,Tokyo

General Category

202 203

KaraokeShinjuku,Tokyo

PINK DRAGONShinjuku,Tokyo

General Category General Category

204 205

General Category THE BARKERYGinza,Tokyo

Harness·Dogsakuragicho,Yokohama

General Category

206 207

RangetsuGinza,Tokyo

YoshimuneGinza,Tokyo

Japanese Restaurants Japanese Restaurants

208 209

TeppanyakiTotsuka,Yokohama

Omusubi DessertJiyuugaoka,Tokyo

Japanese Restaurants Japanese Restaurants

210 211

Sea Food Kimuraya Restaurant Ginza,TokyoGinza,Tokyo

Japanese Restaurants Japanese Restaurants

212 213

Japanese Restaurants Japanese Restaurants Globefish Sea Food Shibuya,Tokyo

Beer House Shibuya,Tokyo

214 215

Chinese Restaurants Fu Man yuanChinatown,Yokohama

Chinese Restaurants Guang Xiang jiChinatown,Yokohama

216 217

Chinese Restaurants Hua Sheng louChinatown,Yokohama

Chinese Restaurants Jing Zhen louChinatown,Yokohama

218 219

Chinese Restaurants Guang Dong Restaurant Chinatown,Yokohama

Chinese Restaurants Hua Fu RestaurantChinatown,Yokohama

220 221

Chinese Restaurants Cai XiangChinatown,Yokohama

Chinese Restaurants San Guo zhiChinatown,Yokohama

222 223

Chinese Restaurants Jing Hua louChinatown,Yokohama

Chinese Restaurants Du JiChinatown,Yokohama

224 225

Chinese Restaurants Wan Zhen louChinatown,Yokohama

Chinese Restaurants Dalian Dumpling RestaurantChinatown,Yokohama

226 227

Chinese Restaurants Wu Gu feng dengChinatown,Yokohama

Chinese Restaurants Jun Cang geChinatown,Yokohama

228 229

Okuu Korean FoodYokohama

GrillGinza,Tokyo

The Restaurants Inside The Restaurants Inside

230 231

Western-style FoodOdaiba,Tokyo

MOUMOU dessert Ginza,Tokyo

The Restaurants Inside The Restaurants Inside

232 233

Indonesia food Odaiba,Tokyo

Kazuyuki japanese food Odaiba,Tokyo

The Restaurants Inside The Restaurants Inside

234 235

The Restaurants Inside Korean FoodOdaiba,Tokyo

The Restaurants Inside Japanese Food Odaiba,Tokyo

236 237

Cafés and Bakery colombinGinza,Tokyo

EdinburghShibuya,Tokyo

Cafés and Bakery

238 239

Cafés and BakeryShibuya,Tokyo

PIAZZA ECO.FARM CAFFHarajuku,Tokyo

ANNIVERSA.RE.CAFF Cafés and Bakery

240

Cafés and Bakery hotel com'sGinza,Tokyo