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ARTFULLY UNITING EXTRAORDINARY HomesWITH EXTRAORDINARY Lives
WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINEDWe’re known for representing homes that embody the tapestry of varied lifestyles, distinct settings and diverse locales.
At Sotheby’s, quality is intrinsic.
WHERE THE ESSENCE OF EXTRAORDINARY IS DEFINEDWe’re known for representing homes that embody the tapestry of varied lifestyles, distinct settings and diverse locales.
At Sotheby’s, quality is intrinsic.
WHERE THE ESSENCE OF EXTRAORDINARY IS DEFINEDWe’re known for representing homes that embody the tapestry of varied lifestyles, distinct settings and diverse locales.
At Sotheby’s, quality is intrinsic.
It’s not just luxury prices we serve, it’s luxury service you can expect. Understanding your expectations from the beginning ensures we are always working together toward the same goal.
A little bit about me.A long-time Puget Sound resident and serial entrepreneur, Lisa Hjorten
specializes in the sale of homes and investment properties in King and Snohomish Counties. Clearly her calling, Real Estate gives Lisa an outlet to
serve others in an industry that is her true passion.After graduating from the University of Washington, Lisa began a long and successful career in the technology industry. Over the years, she ran multi-
state sales organizations, co-founded and served as CEO of Pacific Edge Software in Kirkland, and founded the software company, Informia.
In parallel with her technology career, Lisa bought, sold, remodeled, and developed properties for profit and pleasure. She has lived in or owned
properties in nearly every area of King and Snohomish County. She served as her own contractor while building a 6,000 square foot home in Kirkland and later renovated a nearby cottage in to a 3,800 square foot home. She’s also developed properties into builder-ready lots including a 12-lot plat in
Woodinville and a 6-lot plat in Bothell. Lisa recently started a ‘Mailbox Money’ investment program’ that she believes can be an effective retirement strategy - for her clients as well as herself. Lisa currently owns and manages over a half
dozen investment properties and is always on the hunt to add another to her portfolio.
Lisa’s personal real estate ventures have endowed her with great design and project-management sensibilities and nurtured her long-standing
relationships with home-service providers. She is a great resource for clients in need of last-minute repairs or staging services and she can identify cost-
effective improvements that will sell a home for top dollar or turn a fixer into a dream home. Lisa believes in giving back to her community and does
so by serving on the advisory board of the UW Foster School of Business Entrepreneurship Program. She frequently mentors student teams and
participates as a judge and coach in business plan competitions. Lisa is also an avid supporter of Earthcorps, Haiti Babi, Kiva.org, and Homeward Pet. .
Lisa is known for her customer service, consistent communication, depth of knowledge, and attention to detail. She works tirelessly to ensure a positive experience for all stakeholders in a transaction. It is this quest for excellence
that creates satisfied customers, a reliable referral network, and, the greatest professional satisfaction for Lisa.
Our Customizable Marketing PlanThe right way to sell your home involves executing a variety of marketing strategies to showcase your property locally and globally in the finest ways possible. Excellent photography, staging, pricing and representation are the four key pillars in our marketing plan. When you list with us, we’ll customize a plan to meet your goals and commit to sticking to it together.
• Professional photography of property to produce quality, high-resolution images.• Professional filming of property for high-quality video, with aerial footage.• Referral to staging and home-service professionals where applicable.• High-quality brochure of property displayed in local offices and distributed to Sotheby’s offices
nationally.• Submission of property to the Northwest MLS.• Property will receive a tasteful for-sale sign in the yard, with brochure holder and electronic key box if
desired.• Exclusive placement of property on all highly trafficked real estate sites including The Wall Street
Journal, The New York Times and Bloomberg News.• Exclusive placement of property on Marketplace Sotheby’s International Realty and Sotheby’s
International Realty websites, both available in 18 languages with currency converters. • Property featured in Sotheby’s offices globally via the proprietary “E-Gallery” video presentation.• Hosted showings and open houses.• Informational broadcast emails introducing property to area brokers.• Informational broadcast emails to proprietary list of regional buyers.• Detailed listing reports with market information, showing activity, feedback from buyers, and marketing
statistics.• Property featured on all Sotheby’s social media channels — Facebook, Google+, LinkedIn, Twitter.• Regular updates on the sales and listings of comparable homes in the area.
The Process Of Selling Your Home
We start with an in-person meeting.We want to hear your story! Knowing your motivation and goals is paramount to our success indelivering the results you desire.
Next, we’ll walk through your home
together. You can provide us
with valuable insight about why you bought your home, which helps us market it effectively. We’ll discuss
recommended actions like staging or pre-packing — and we’ll talk
openly about your home’s features and drawbacks. We know all the right
people to get your home in great shape.
Then, we’ll discuss pricing strategies for your home. Pricing your home properly from its first day on the market is critical to your success as a seller. Our extensive experience and well-researched market knowledge means we price your home correctly from the start -- saving you time and money down the road. With advanced market-tracking software and quarterly market reports, we know this market inside and out.
We do extensive research to provide you with the most up-to-date property evaluation. You’ll receive a comparative market analysis listing similar active and sold homes to help us determine the right value for your home.
Finally, we’ll discuss expectations.
We believe one of our core responsibilites as your real estate
broker is to prepare you for the selling process and help you set reasonable
expectations.
Once we know what form of communication works best for you,
we’ll outline your expectations of us as your representative. As
the homeowner, you’ll have a few responsibilities as well. Together,
we’ll figure out how we can work as a team to sell your home quickly and
efficiently. We all have the same goal.
We want you to feel like you’re our only client.Your home gets one chance to make a great first impression on the market so we spend a lot of time and effort doing market research, evaluating comparable properties in the neighborhood, and perfecting the way your home will show. It’s how we do business.
Sometimes, we recommend interior
design consultations. Proper staging is more crucial than
you might think, and our years of experience tell us most homes can benefit from professional staging.
We know your home is great. Let’s make it extraordinary.
If we know one thing, it’s that professional photography is incredibly important.That’s why we employ only professional photographers to capture the essence of your home, highlighting all of its wonderful features so it sells quickly for the best possible price.
We may decide to do a video tour of your
home. Custom high-definition videos can
illuminate your property’s best features and allow buyers to really
feel at home, even before they step inside. Fifty-eight percent of home
buyers say they expect to see videos when looking at houses online so
we use custom tours to highlight our properties’ best features. We employ a full-time videographer in-house so
we can quickly respond with high-definition videos that capture the
lifestyle of your home. From there, we can feature it on our website, YouTube,
and social media channels. Sotheby’s International Realty has the most
YouTube subscribers of any real estate company in the world, which garners
thousands of views on our properties. Creating custom videos is just another service we offer that sets Marketplace
Sotheby’s International Realty apart from the competition.
Our graphic designers are standing by to create full-color brochures, flyers, and postcards of your home.Marketplace Sotheby’s International Realty’s professionally designed and printed brochures are a consistent point of differentiation across our network, beautifully illustrating key aspects of a property. Most people are visual in nature and having a photo-heavy brochure after they tour your home may ensure it rises to the top of their list. Our direct mail pieces are also the highest quality and can be in prospective buyers’ mailboxes just five days from list date.
We want you to feel engaged in the
selling process. Communication is important to us
and we want you to know what’s happening every step of the way. That’s why you’ll automatically receive Online
Marketing Summary Reports from us. Our online listing-distribution platform allows us to gauge interest of potential
buyers so we can track analytics on who’s looking at your home and from where they’re previewing properties.
Marketing your home properly takes experience and understanding.We’ve got both. We know the Pacific Northwest real estate market front-to-back and believe in making informed, strategic decisions when marketing your home. We execute innovative marketing programs, delivering maximum results. By utilizing Sotheby’s partnerships and resources, we are uniquely positioned to present your home to a diverse, qualified client base. Always on the cutting edge of digital, social and print marketing strategies, we aim to present your home around with world with creativity and elegance.
Let us help you sell your home... the right way.
Where are Washington’s
buyers looking for homes?
The old adage “the more things change, the more they stay the same”
is true of today’s buyers.
While more reliant on technology than ever before, eighty-seven percent
of buyers still contact a real estate agent when searching for a home.
Eighty-eight percent of buyers search websites for real estate listings and
while websites like Zillow and Trulia provide some useful information,
they’re far from local and often contain errors. Fourty-eight percent of buyers
employ mobile devices in their search. Video and social media are quickly
becoming the most popular ways people consume content on the web
so our virtual listings are a great way to get a feel for a property before ever
stepping inside.
Placement across the internet is paramount when it comes to selling your property. Once your home is listed with Marketplace Sotheby’s Realty, its details, specs and photos are disseminated to more than 40,000 web, video, social media, and mobile applications and sites across the world. Sotheby’s International Realty has exclusive relationships with highly trafficked real estate sites including the The New York Times, The Wall Street Journal, and Bloomberg News, where they’re viewed an astounding 90 million times annually. Additionally, our listings are featured on the revolutionary SothebysRealty.com, which receives 60 million page views annually, 45% of which are from outside the United States.
MarketplaceSothebysRealty.com
Our custom-designed
website is the perfect place for us
to professionally market your house.
It’s where we’ll highlight your property’s assets, show off large
high-resolution photos, and give buyers all the information they need.
We’ve spared no expense making it the best of its kind. Our website is
available in 18 different languages with currency converters, and the photo-tours have audio available in 5 languages. As a great bonus,
MarketplaceSothebysRealty.com’s featured listings are seen on 720
Sotheby’s International Realty office websites worldwide.
The popular Marketplace Matters blog helps draw people to our website where they can view your home.Potential buyers follow our blog to learn about Pacific Northwest real estate, find answers to common transactional questions, and get inside information on the newest properties on the market. It’s a great tool for getting your home noticed.
Our popular social media channels
are another way we market your
property. We’ve worked hard to build an engaged
audience on Facebook, Twitter, Google+, Instagram, Pinterest, Houzz,
Youtube, and LinkedIn. Viewers look forward to learning more about the
homes we represent. Worldwide, 1 in 6 minutes spent online is spent
on Facebook, and more than half of all adults are on social media daily.
Our in-house marketing presence connects your home to local and
global communities across multiple channels.
We feed your home directly into the inbox of qualified buyers in our region.We create and share e-mail marketing to our large sphere of contacts. Filled with spectacular photography and engaging descriptions, our e-mails are dynamic presentations. We use advanced analytics to see who opened and read the e-mails, clicked on links, and more.
We connect the dots between local, global ... and you.
Marketplace Sotheby’s International Realty is owned by the Shriner family, who has owned brokerages since
1959. With decades of experience and thousands of connections, this is a great team to have on your
side as you sell your home.
Sotheby’s has been renowned as a marketer of the world’s most valuable possessions for the past 270 years. Keeping with this reputation, Sotheby’s
International Realty is a global leader in representation of distinctive real estate. Marketplace Sotheby’s
International Realty is synonymous with quality and service. What this means to you is that by working with
us, you’ll recieve the best service in the business.
We’re an esteemed group of brokers who are extensively trained in this market, with intimate knowledge of the properties in your community.
With Marketplace Sotheby’s International Realty you’ll enjoy the advantages of a well-connected local
brokerage with the reach of an international firm. Professional, honest, and discreet, we’ll give you the
service you deserve.
Lisa HjortenLisa.Hjorten@SothebysRealty.com
LisaHjorten.MarketplaceSothebysRealty.com425.591.7330
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