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© 2015 Move Sales, Inc. All rights reserved.
INSTRUCTIONS FOR USE
Customize this section with your picture, background and experience, and company/contact information, or delete if you are adding this to an existing presentation
Customize this section with neighborhood sales information, including comps and homes for sale nearby
Delete this section if you do not have Showcase℠ Listing Enhancements from realtor.com®
Delete this section if you do not have a Facebook business page with the Social Connections App installed
Delete this section if you do not have Featured Homes on realtor.com℠ ®
Delete this section if you do not have Top Producer® CRM
Delete this section if you do not have the Digital Agent package from realtor.com®
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© 2015 Move Sales, Inc. All rights reserved.
ONLINE MARKET PLAN
Prepared for:
ANY FAMILY RESIDENCE1234 Main Street | Any Town | USA 00000
© 2015 Move Sales, Inc. All rights reserved.
REALTOR® PROFILE
NameCompany informationContact informationWebsite/email
Years in businessEducationDesignationsOrganizations
Introductory paragraph goes here(agent photo here)
3© 2015 Move Sales, Inc. All rights reserved.
© 2015 Move Sales, Inc. All rights reserved.
List your community involvement here
COMMUNITY INVOLVEMENT
4© 2015 Move Sales, Inc. All rights reserved.
© 2015 Move Sales, Inc. All rights reserved.
• Recent sale address 1
• Recent sale address 2
• Recent sale address 4
• Recent sale address 3
MY RECENT SALES
5© 2015 Move Sales, Inc. All rights reserved.
© 2015 Move Sales, Inc. All rights reserved.
• List your testimonials here
MY TESTIMONIALS
6© 2015 Move Sales, Inc. All rights reserved.
© 2015 Move Sales, Inc. All rights reserved.
• List professional accomplishments
MY AWARDS AND DESIGNATIONS
7© 2015 Move Sales, Inc. All rights reserved.
© 2015 Move Sales, Inc. All rights reserved.
ASKING PRICE VS. SELLING PRICE
Strategically pricing your home to get it sold for the most money in the least amount of time
Price too low and you lose the value.Price too high and you lose the buyers.
BUYERSDesired Range
SELLERSDesired Range
COMMON Price Range
$
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© 2015 Move Sales, Inc. All rights reserved.
CRITICAL WEEKS WHEN LISTED
1 2 3 4 5 6 7 8 9 10 11 12 13
Weeks on market
Act
ivity
80
70
60
50
40
30
20
10
0
Pricing correctly helps you strike a deal when there is more competition for your home.
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© 2015 Move Sales, Inc. All rights reserved.
PRICING VS. POTENTIAL BUYERS
Asking price compared to market value
Percentage of potential buyers who will look for property
Market value
+10%
+15%
-15%
-10%
60%
30%
10%
90%
75%
Properly priced, you will have the possibility of many morebuyers competing for your property.
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© 2015 Move Sales, Inc. All rights reserved.
IMPORTANCE OF PRICING
I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.
Over time a home that has not been sold may attract offers below market value.
Pric
e
Market value
Home price
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© 2015 Move Sales, Inc. All rights reserved.
RECENT SALES COMPARABLES
A snapshot of comparable homes sold recently in your area.
Address of comp. 1List price I sale price I DOM
Address of comp. 2 List price I sale price I DOM
Address of comp. 3 List price I sale price I DOM
Address of comp. 4 List price I sale price I DOM
PHOTOS OF HOMES HERE
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© 2015 Move Sales, Inc. All rights reserved.
COMPETITIVE MARKET ANALYSIS
Your home: <address inserted here>
INSERT CMA FOR PROPERTY HERE
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© 2015 Move Sales, Inc. All rights reserved.
PREVIEW OF YOUR HOME
In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.
14© 2015 Move Sales, Inc. All rights reserved.
© 2015 Move Sales, Inc. All rights reserved.
IMPORTANCE OF INTERNET HOME SEARCH
• 93% of home buyers use the internet or mobile apps to search for a home1
• Reach the widest audience of potential buyers
• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date 93%
Home buyers & sellers
1National Association of REALTORS®, Profile of Home Buyers and Sellers, 2014 15
© 2015 Move Sales, Inc. All rights reserved.
WHERE BUYERS FIND HOMES
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2014
43% of buyers found the home they purchased on the internet
Where buyers found the home they purchased, 2014(Percentage Distribution)
Internet 43%Real estate agent 33
Yard sign/open house sign 9
Friend, relative or neighbor 6
Home builder or their agent 5
Directly from seller/knew the sellers 3
Print newspaper advertisement 1
Home book or magazine *
Other *
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*Less than 1 percent
© 2015 Move Sales, Inc. All rights reserved.
HOW BUYERS FOUND THEIR HOMES
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2014
• 2002: Internet surpassed print ads
• 2004: More buyers found their home on internet than from signs
• 2009: The internet is FOUR TIMES as powerful as signs
• 2014: 27% of mobile searchers found their home on a mobile app
Internet 43%
Print ads 1%
Signs 9%
2002 2004 2006 2008 2010 2012 2014
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© 2015 Move Sales, Inc. All rights reserved.
BEST OF ALL WORLDS
Buyers who are only on realtor.com®
Buyers who search on my brokerage’s site and realtor.com®
Print ads
Buyers who search on my brokerage’s site
I market to buyers who are on our site PLUS buyers who have not yet picked a broker.
For illustrative purposes. Varies by broker and region. 18
19© 2015 Move Sales, Inc. All rights reserved.
• Combination with a world-class media platform creates a “multiplier effect”
• Shared emphasis on high quality content and audience
ELEVATING THE TRAJECTORY
20© 2015 Move Sales, Inc. All rights reserved.
500 MILLION MONTHLY PAGE VIEWS
6.9 MILLION MONTHLY PAGE VIEWS
105 MILLION MONTHLY PAGE VIEWS
Weekly Delivery To Over 74 MILLION HOMES
14 MILLION MONTHLY VISITORS
18.6 MILLION VISITORS
1 BILLION MONTHLY PAGE VIEWS 35 MILLION MONTHLY VISITORS
WHO IS NEWS CORP?
Iconic brands, unprecedented reach
Source: Company Internal data, 2014
21© 2015 Move Sales, Inc. All rights reserved.
More consumers viewing your home
More quality connections with prospective buyers
More exposure for your home
More innovation
More awareness
WHAT THIS MEANS FOR YOU:
© 2015 Move Sales, Inc. All rights reserved.
SOCIAL NETWORKING
I will use social networking as a non-intrusive way to keep my network apprised of your listing.
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© 2015 Move Sales, Inc. All rights reserved.
REALTOR.COM® HAS MILLIONS OF LISTINGS
I will make YOURS stand out
23© 2015 Move Sales, Inc. All rights reserved.
© 2015 Move Sales, Inc. All rights reserved.
REALTOR.COM® APPS
Buyers who are searching in this neighborhood can find me through realtor.com®
mobile marketing.
Mobile marketing plan
• Buyers driving through the neighborhood can:
- Find your home, get directions and a map
- Connect with me in one “click” to get details and make an appointment
24Screen shots represent site as of publication date. Site subject to change without notice.
© 2015 Move Sales, Inc. All rights reserved.
REALTOR.COM® SHOWCASESM LISTINGS
What is a ShowcaseSM home?
• Up to 36 photos of your home or community
• Descriptive paragraph to capture buyer attention
• Brightly colored headlines and call-outs make the listing more noticeable
25Screen shots represent site as of publication date. Site subject to change without notice.
© 2015 Move Sales, Inc. All rights reserved.
REALTOR.COM® SHOWCASESM LISTINGS
Why ShowcaseSM homes matter
• My contact information is on the listing for your home so I am positioned to answer inquiries from buyers personally and quickly
26Screen shots represent site as of publication date. Site subject to change without notice.
© 2015 Move Sales, Inc. All rights reserved.
REALTOR.COM® SHOWCASESM LISTINGS
Buyer activity reporting
• As your agent, I will keep you up to date on buyer activity with reports showing interest and actions
27© 2015 Move Sales, Inc. All rights reserved.Screen shots represent site as of publication date. Site subject to change without notice.
© 2015 Move Sales, Inc. All rights reserved.
REALTOR.COM® SHOWCASESM LISTINGS
Realtor.com® International
• Translated into 11 languages, the realtor.com® global site offers international and investment buyers the opportunity to view your listing in their native language.
• International buyers have an easy way to contact me with questions regarding your home.
French
Chinese
Dutch
English
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish
28Screen shots represent site as of publication date. Site subject to change without notice.
© 2015 Move Sales, Inc. All rights reserved.
REALTOR.COM® SHOWCASESM LISTINGS
Open Houses
• Local and regional buyers make up half of the market.
• I will post your Open House on the website where more consumers are doing research.
• Those who know the neighborhood may refer their friends to your Open House.
29© 2015 Move Sales, Inc. All rights reserved.
© 2015 Move Sales, Inc. All rights reserved.
DIGITAL ADVERTISING
• My Digital Ad Package gives me access to at least 1 out of 4 prospective local buyers on realtor.com® and realtor.com® mobile apps
• I am featured on the most popular pages of realtor.com® with highly engaging advertising
• I can generate more interest and drive more prospective buyers to my open houses through high-impact open house page skins that advertise your home
Digital Advertising Package
| BY REALTOR.COM®
30Screen shots represent site as of publication date. Site subject to change without notice.
© 2015 Move Sales, Inc. All rights reserved.
Locally, regionally, nationally and internationally
• Move-up buyers
• First time homeowners
• Local buyers
• Relocation buyers
• Investors
• Foreign buyers
FEATURED HOMESSM | BY REALTOR.COM®
31© 2015 Move Sales, Inc. All rights reserved.
© 2015 Move Sales, Inc. All rights reserved.
FEATURED HOMESSM | BY REALTOR.COM®
• I can make your home the first one buyers see
• Top position gets your home seen before all others
32Screen shots represent site as of publication date. Site subject to change without notice.
© 2015 Move Sales, Inc. All rights reserved.
TOP PRODUCER®
Top Producer® CRM helps convert more internet buyers
INTERNETINQUIRY
NOT READYTO BUY
TOP PRODUCERFOLLOW-UP
READY TO BUY
SOLD
READY TO BUY
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© 2015 Move Sales, Inc. All rights reserved.
ONLINE MARKETING ADVANTAGE
Realtor.com® Showcase℠ ListingsI will enhance your listings on the top websites, including realtor.com®, with the features buyers want most
Featured Homes℠ Your home will have premium positioning on one of the most engaging real estate sites, realtor.com®
Mobile Reach
Your property will appear on the realtor.com®
mobile apps so mobile consumers can find your home
Facebook ApplicationI will display your property on my social media sites such as Facebook and Twitter
Top Producer® CRMMy data system helps manage prospective buyers so that I never miss an inquiry, request or referral
Digital AgentMy digital agent package gives me access to at least 1 out of 4 prospective local buyers on realtor.com® and realtor.com® mobile apps
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