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ASUS華碩品質 堅若磐石
貿三乙 蔡依穎 494752075 KIMPY 吳亦薇 494752104 IVY
黃芷柔 494752154 CANDY 羅家欣 494752453 ERICA
Introduction
high-quality and innovative technology.
corporate mission: Provide innovative IT solutions that empower people and businesses reaching their full potential.
ProductMotherboard…(computer components)
Notebook
SLOGAN
華碩品質 堅若磐石Rock solid, Heart touching
LOGO
華碩 NB 4P
4P
Promotion:
There are many fittings (get a mouse when you buy a NB).
It is firm to protect (2 years) .
Expanded memory(2G).
4P
Product:
The computer runs steadily.
The quality function is good.
(Aluminium magnesium alloy, safe chip , Video)
4P
Price : High price.
(Lower than SONY , higher than Acer.)
4P
Place :
Distributors ( like 燦坤 , 全國電子 ) .
LOGO
SWOT analysis of ASUS
SWOT
Strength
They have professional workers, and strong R&D group.
They are famous for their quality, technique, R&D, speed.
Risk diversification.
Having broad sale markets.
SWOT
Weakness : OEM and having own brand are equally important inside the industry.
The low price promotion was taken in order to expand the notebook’s market share.
The customer faced in the past mostly were regionally-fabricater.
SWOT
Opportunity : The development of the Internet stimulates the business markets to become more automatic .
New generation laptops focus on personalization, flexibility, amusement and decoration.
Opportunity
Japanese factories and other foreign factories ask ASUS as their original equipment manufacturer. It increases OEM opportunity.
SWOT
Threat :
High-tech products have short life-force .
Japan is still the leader of new arrival products, research and development.
The supply exceeds the demand.
Domestic brands and foreign brands compete with ASUS.
THE END
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