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Roundtable of Social Impacts of the Electronic Sector
Center for Responsible BusinessUniversity of California, BerkeleyFaculty Club
January 31, 2012
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The Sustainability Consortium (TSC)
VisionThe Sustainability Consortium is advancingscience to drive a new generation of innovativeproducts and supply networks that address
environmental, social and economic imperatives.
MissionThrough collaboration, the mission of TheSustainability Consortium is to design and
implement credible, transparent and scalablescience-based measurement and reportingsystems accessible to producers, retailers,distributors and users of consumer products.
2
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Corporate members (sample)
See all of our members at www.sustainabilityconsortium.org/members
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Academic partners
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Opened EU Office of TSC in November
It is important to start working on sustainability today. At Ahold Europe we want all our own brands products to be
more sustainable by 2015. To achieve this we have to work together with suppliers, NGO's and science so we can create an industry-wide measurement standard for sustainability indicators that is accepted by all of us. That is why we have a common interest with TSC. We start today. You can start today too. I encourage my fellow retailers to support TSC and to drive sustainability and innovation.
Kiki Stiemer, Senior VP Ahold European Sourcing, Ahold
Koen Boone
Academic Director
Imke de Boer
Scientific Director
Marjan van RielBusiness
Development
Marieke Meeusen
Operations
Sanne DekkerResearch Associate
Li ShenResearch Associate
Build on existing science framework &network with other leading Research orgs
Coordinate EU operations
Meet with EU TSC Membership regularly andhold TSC events in European community Align with other European Initiatives and
coordinate with government sectors Grow the European Market
TSC Board Member Aalt Dijkhuizen welcoming Princess Maxima of Netherlands and Mayor of Amsterdam
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TSC Working GroupsConsortium Working Groups
Sector Working Groups
In Process Logistics Assurance Small Appliances Coffee
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History of TSC
Date State
Summer 2009 Spring2010
Initial gift from WalmartSustainability Measurement & Reporting System - SMRS
Spring 2010 Fall 2011
Product Category Rules and LCAs for seven product
categoriesEstablished new governance structure (Board, Exec Dir)
Summer 2011 Fall 2011 Product Category Dossiers for 100 product categoriesGlobal expansion Opened EU Office (Asia & LA Next)
Fall 2011 Winter 2012 SMRS Reengineering ProjectStrategic Planning
2012+ Continued development, execution of SMRS501 C 3 & Institute (Hybrid Academic)
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SMRS definitionThe Sustainability Measurement and Reporting System (SMRS) is the
framework developed by TSC to the enable the creation, analysis,and communication of comparable and standardized informationabout the life cycle of a product.
create analyze communicate
Comparable and
standardizedinformation aboutthe life cycle of aproduct andproduct category
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Level 1 and 2 SMRS
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Knowledge creation and management
Level 1 SMRS Category Sustainability Profiles Applies to the product category level (e.g.
laundry detergents, frozen beef, shoes) Not for product level comparison
Promotes sharing of information
11
11
Level 2 SMRS Product Sustainability Declaration
Applies to the product level (e.g. JC
s FrozenBeef Patties)
Allows for direct comparison of products againstthe product category baseline: includes uncertainty
Based on Baseline (LCA) Model + PCR
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Collaborative environment: Knowledge BaseInteractive IT platform,
Knowledge Base,
enables TSC members to collaborativelydevelop Level 1 LCAs and Category Sustainability Profiles
Screenshots ofthe web-basedsystem,Knowledge Base
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Category Sustainability Profiles: Credibility and QualityHow we assure that only the most credible, relevant and actionableinformation makes it.
We deploy a strictdecision process toscreen hypothesesobtained from avariety of sources.
Decision tree isbased on theprinciples of sciencebased evidence.Innocent untilproven guilty
Organizinginformation basedon the filterapproach.
Potential IssuesAllegations
Supported bystrong evidence?
Opportunities Corrective Actions
Relevant?
Actionable?
Stakeholder Concerns
Additional Issues
Improvement Opportunitie
Life CycleHotspots
Many things wont ever make the cut, others just need more time
No evidence but strongstakeholder opinion?
Supported by weakeror conflictingevidence?
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Category Sustainability Profile
Basic category information
Environmental Hot Spots
Stakeholder Concerns
Performance Indicators
Product Attributes
Manufacturer Practices
Supplier Management Practices
Certifications
Social Issues
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Life cycle models
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Brand owner and
manufacturer info
Level of customizationand verification
Lifecycle inventory results
Energy, Water, Waste andCarbon
Performance indicatorsresults by different
categories
3 rd party criteria:Certifications and ISOEco labels
Potential lifecycleimpacts
Lifecycle impact
assessment (LCIA)midpoints
Product detailsand attributes
Product declarations
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Product Transparency: The New FrontierConsumer Science Working Group November 28, 2011
CONSUMERSCIENCE STUDIESCONDUCTED IN
THE US, UK,GERMANY &
FRANCE
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Green Consumers in the U.S.
Skeptics
Activists
AntagonistsPacifists
Walk the Walk71% female
More optimistic
True opinion leaders
Believe everyones contribution isimportant including government andcorporations
Buy environmentally friendlyproducts. Will sacrifice and pay apremium
Talk the Talk52% femaleNot as optimistic and more doubtfulabout personally impactEnvironmental action closer to non-activist segments motivated bysaving money
Walk theWalk
Talk the Talk
TSC Sample: 3300 U.S. consumers
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Concerning Life Cycle Phases% Most Concerning Stages
(n=3327)
Sourcing Materials
Production/Manufacturing process
Transporting/Shipping
Marketing/Shopping
Ongoing usage
Packaging/Disposal after use
None
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Current Lack of Trust and an Appetite forMore S tandardized Information
75%I wish a set of standards existed thatwould easily communicate how well acompany, brand or product does in termsof their environmental or social
responsibility
*Net agree on 4 point agreement scale: Strongly agree, agree.
I trust the environmental andsocial claims I find on packaging 47%
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Research to Inform CommunicationStrategy is Underway Launched the Communication Vehicles at the Point of
Sale study to inform the communication strategy behindTSCs SMRS ( Scheduled Completion = March 2012 ).
The objective is to better understand how the design anddelivery of sustainability messaging affects consumer usage rates interpretations brand perceptions purchase intent
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A Sample of What Weve Found Scores are only meaningful if endorsed by an
independent organization Scoring Techniques with only 2 degrees of separation
are NOT useful for evaluating products Color Schemes are not easy to compare across multiple
products Stars have a global appeal
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Reduce Cost and Time to Do LCA Cost and time to measure, report productsustainability excessiveTSC developing a Sustainability Measurement and ReportingSystem (SMRS)Enables creation, analysis, and communication of comparableand standardized information about life cycle of product
Reduce Cost and Time to Address Critical IssuesWork directly with other corporate, NGO, and governmentstakeholders to drive progressWorking collectively provides industry focus, economiesof scaleTSC Working Groups do research, innovation, and education
Value of TSC Membership
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Learn from World-Class ExpertsOver 100 organizations and 500 people involvedConnections to top-quality research institutionsTSC provides networking bridge to many otherglobal initiatives
Reduce Uncertainty Over What is ImportantProvide technical expertise to standards development
Have early insight into what are important productsustainability attributesCo-create with other stakeholders to ensure standardization
Align with Leaders and a Transformational InitiativeTSC now considered a major force insustainability movementA unique effort with growing global influenceA philanthropic gift to ensure a better world
Value of TSC Membership (cont.)
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Membership Structure
Tier I Corporate Membership One (1) seat on The Sustainability Consortium Corporate Advisory Council Seat(s) on all interested Sector Working Groups Seat(s) on all interested Consortium Wide Working Groups Full access to all Sustainability Measurement and Reporting System (SMRS) and Reports Preferential access to all IT tools and partner systems Opportunity to participate/vote with Corporate Advisory Council Committees and Task Forces Invitation to bi-annual Corporate Advisory Council Meetings and Annual Public Conference Opportunities for co-branding and joint communications
Eligible to vote and/or run for seat on Board of Directors Dues Structure
$100,000/year (Corporations of 500 or more employees); $25,000/year (fewer than 500 employees and/or less than $500M in annual revenue)
Tier II Corporate Membership Seat on all interested Sector Working Groups Limited access to Sustainability Measurement and Reporting System (SMRS) Limited access to IT tools and partner systems Dues Structure
$50,000/year (500 or more employees) $10,000/year (fewer than 500 employees and/or less than $500M in annual revenue)
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For more information, please contact:
Bonnie Nixon | Executive Director The Sustainability Consortium O: 480.727.9003 | C: 415.306.1880www.sustainabilityconsortium.org
http://www.sustainabilityconsortium.org/http://www.sustainabilityconsortium.org/8/2/2019 Nixon-UC Berkeley 1.31.12
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THANK YOU!
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