Research in the Spotlights Herbert Blankesteijn. A bit about myself Physicist (1982)

Research in the Spotlights

Herbert Blankesteijn

A bit about myself

• Physicist (1982)

A bit about myself

• Physicist (1982)• Journalist

        Science        Tech        IT        Media (www.videovolt.net)

A bit about myself

• Physicist (1982)• Journalist

        Science        Tech        IT        Media (www.videovolt.net)• Truck and bus driver

A bit about myself

• Physicist (1982)• Journalist

        Science        Tech        IT        Media (www.videovolt.net)• Truck and bus driver• Forester

A bit about myself

• Physicist (1982)• Journalist

        Science        Tech        IT        Media (www.videovolt.net)• Truck and bus driver• Forester

 Worked for media such as    Trouw, Horizon, Het Gebouw, Klokhuis, Teleac

A bit about myself

• Physicist (1982)• Journalist

        Science        Tech        IT        Media (www.videovolt.net)• Truck and bus driver• Forester

 Worked for media such as    Trouw, Horizon, Het Gebouw, Klokhuis, TeleacNow working for (among others)    NRC Handelsblad, BNR Nieuwsradio

In Techno lots of American research

In Techno lots of American research

• I use many Anglosaxon sources via internet 

In Techno lots of American research

• I use many Anglosaxon sources via internet• There is a lot of US research in the first place

In Techno lots of American research

• I use many Anglosaxon sources via internet• There is a lot of US research in the first place• I try to avoid items that colleagues might be interested in

In Techno lots of American research

• I use many Anglosaxon sources via internet• There is a lot of US research in the first place• I try to avoid items that colleagues might be interested in

 Still:• In first 6 months 2 Dutch items (8%), both Eindhoven :-)

In Techno lots of American research

• I use many Anglosaxon sources via internet• There is a lot of US research in the first place• I try to avoid items that colleagues might be interested in

 Still:• In first 6 months 2 Dutch items (8%), both Eindhoven :-)• Since then (apart from 30% US) work from

        Brazil        Canada        Denmark         Germany        Great Britain        New Zealand 

So how, as a researcher, do you work your way into the media?

Five easy steps

Five easy steps (to increase chances)

Five easy steps (to increase chances)

0. Practise explaining

Five easy steps (to increase chances)

0. Practise explaining1. Have news

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video       

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video        Record experiments on tape

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video        Record experiments on tape        Make animations       

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video        Record experiments on tape        Make animations        Record lectures

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video        Record experiments on tape        Make animations        Record lectures (but don't include unless...)

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video        Record experiments on tape        Make animations        Record lectures (but don't include unless...)        Be creative

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video        Record experiments on tape        Make animations        Record lectures (but don't include unless...)        Be creative        Practise!

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video        Record experiments on tape        Make animations        Record lectures (but don't include unless...)        Be creative        Practise!5. Communicate

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video        Record experiments on tape        Make animations        Record lectures (but don't include unless...)        Be creative        Practise!5. Communicate        Be googlable

Five easy steps (to increase chances)

0. Practise explaining1. Have news2. Have press release3. Know thy media - and then approach them4. Have video        Record experiments on tape        Make animations        Record lectures (but don't include unless...)        Be creative        Practise!5. Communicate        Be googlable        Reply

Now let's communicate