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Chapter 3
Communicating in a World of Diversity
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 3 -
Learning Objectives1. Discuss intercultural communication
2. Define culture and cultural bias
3. Explore cultural variety and differences
4. Learn to adapt to any business culture
5. Improve intercultural communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 2Chapter 3 -
Opportunities and Challenges of
Communicating in a Diverse World
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Opportunities in a Global Marketplace
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The Advantages of Workforce Diversity
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Obtaining More Views and Ideas
Understanding of Diverse Markets
Accessing a Broader Pool of Talent
Challenges of Intercultural
Communication
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Connecting with Diverse Employees
Working Together Closely
Sending and Receiving Messages
Summary of Discussion
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Developing Cultural Competency
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 3 -
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 9Chapter 3 -
Concept of Culture
•Automatic•Coherent•Complete
Negative Attitudes
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•Ethnocentrism•Xenophobia•Stereotyping
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Cultural Pluralism•Assumptions•Judgments •Distinctions
Summary of Discussion
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Recognizing Variations in a Diverse World
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Cultural Context
High Context Low ContextCopyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 14Chapter 3 -
Legalities and Ethics
Seek MutualGround
Withhold Judgment
Send HonestMessages
Respect CulturalDifferences
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Social Differences• Attitudes about work and success• Concepts of roles and status• The use of manners• Concepts of time• Orientation toward the future• Openness and inclusiveness
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Nonverbal Differences
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 17Chapter 3 -
Senders
Receivers
NonverbalSignals
CulturalContext
Age Differences
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Multiple Generations
Gender Differences
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•Cultural Bias•Workplace Roles•Communication
Religious Differences
Personal Beliefs
Workplace Issues
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Ability Differences
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•Sensitivity•Respect•Assistance
Summary of Discussion
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Adapting to Other Business Cultures
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Adapting to Any Business Culture
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 24Chapter 3 -
Personal Biases
The “Golden Rule”
Tolerance, Flexibility, and Respect
Patience and a Sense of Humor
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 25Chapter 3 -
Adapting to U.S. Business Culture
Individualism Equality
Privacy and Personal Space Time Schedules
Religion Communication Style
Summary of Discussion
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Improving Intercultural Communication Skills
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Studying Other Cultures
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•Research •Practice
Studying Languages
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Career Opportunities
Social Situations
Business Relationships
Respecting Communication Styles
and Preferences
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•Directness•Formality•Media
Writing Clearly
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 31Chapter 3 -
Word Choice
Transitional Elements
Numbers and Dates
Popular Culture
Conciseness
International Addresses
Slang, Jargon, or Idioms
Audience Expectations
Speaking and Listening
• Speak slowly and clearly
• Don’t rephrase, unless it’s needed
• Look for and ask for feedback
• Don’t “talk down” to anyone
• Double-check for agreementCopyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 32Chapter 3 -
Translators or Interpreters
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Written Communication
SpokenCommunication
Help Others Adapt
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Expedite Communication
Summary of Discussion
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Chapter 3
Communicating in a World of Diversity
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 36Chapter 3 -
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 37Chapter 3 -
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