IMC Final Project

Meow

Amanda

Sarah

Anne

What do you notice about them?

We are seeking to:

• Change consumer brand perception from a feminine brand to a gender-neutral within the six month campaign

• Stimulate consumer purchasing through interactive initiatives within the 6-month campaign to raise awareness within the target

market.

Meet Eric• 25-35• Single• Urban• MOPE• Very active• Concerned with appearance• Confident• Big sports fan and loyal to

teams• Likes nice things and willing

to pay for them• Social person but values his

independence• Competitive, especially with

himself

We would like to invite you to become

How are we going to achieve this?

Magazines

Out of Home

Social Media

Experiential & Sponsorship

Television