Personal branding - School of Management 2013

www.le.ac.uk/careers

Developing your employability: Personal Branding and Social Media

Elizabeth Cornish and Matt Mobbs

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Aims & Objectives• Develop an understanding of the concept of Personal

Branding

• Gain an introduction to a range of social media tools

• Discuss the different social networking tools available and reflect on your use of these tools

• Recognise the importance of social media for self-promotion

• Develop a personal branding strategy

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Icebreaker• who are you?

• What makes you stand out? (strengths)

• What do you want?

• Message Map

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What is Personal Branding?• How well do you know your

strengths?

• What do you want to say about yourself?

• Who would it be beneficial to communicate this to?

‘Your personal brand is what others say about you when you’re not in the room.’ –Malcolm Levene

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"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You." –Tom Peters http://www.aspireforsuccess.com/what-branding-is.php

www.le.ac.uk/careers

What are the benefits of having a good personal brand?

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Skills + Experience + Knowledge = Product

Product + Communication = Result

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Communicating your brand• Dear Lisa Rudgers

• Ulrike Schultz

www.le.ac.uk/careers

ExerciseAround the room there are logos if online services/tools. For each:

1. What is it?

2. What are your current impressions or experiences of using it

3. Colour code your use:

Employability Study

Social Entertainment

www.le.ac.uk/careers

What is it?1. Facebook 2. Twitter

3. LinkedIn 4. Blogs

5. Google+ 6. RSS

7. YouTube 8. Google

9. Social Bookmarking 10. Photos

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How to engage with Social MediaTwitter• Learning Network

• Follow anyone

• Share ideas and links

• Conversation

Facebook• Social Network

• Large companies have Fan Pages

• Study Groups

LinkedIn• Professional Network

• Digital CV and achievements

• Large number of companies

• Interests Groups

Google+• Circles make sharing more

private

• Company Pages

• Integration with other popular Google tools

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Skills + Experience + Knowledge

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The Seven C’s of Digital Literacy

http://adventuresincareerdevelopment.posterous.com/how-the-internet-changed-career-my-presentati

Changing

CollectingCurating

CritiquingCreating

ConnectingCommunicating

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CollectingOne of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support

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CollectingOne of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support

RSS Feeds and News readers

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CollectingOne of key skills of a careers professional is to source, manage and know about information, opportunities and sources of support

CritiquingUnderstand the nature of online information and resources, and analysing usefulness.

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What is a network?• people you know (and maybe the people who they know)

• people who know you (and maybe the people who know them)

• way of accessing help and advice

• a way of providing help and advice

• based on the idea of reciprocity

ConnectingBuild relationships and networks (online) that can support your career development.

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Weak links and long tails

Dunbar number = 150

If your network gets too big or noisy• Lose people• Organise into sub-networks – different

platforms

People in your network

Inte

ract

ion

s

Core network who you have regular interactions with

Weak links, few or no interactions, form Long Tail. Tend to be most useful, less like you, have different expertise

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CommunicatingInteract effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career.

Make a positive impression Manage your networks

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CommunicatingInteract effectively across a range of different platforms, to understand the genre and netiquette associated with different types of interaction and to use them appropriately within the context of career.

Make a positive impression Manage your networks

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Twitter

“Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”

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Twitter

“Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”

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TwitterReal timeKnowledge sharingCollaborationKeep up-to-datePromoting

Updates – 140 CharactersFollowIf interesting enough …Followers

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Creating a profile and getting started

• Sensible user name

• Identifiable photo

• Write a biography

• Link to personal website

• Follow interesting people…but not too many

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What to Tweet about?

Write a tweet…

(140 Characters)

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What to Tweet about?

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What to Tweet about?• Consider your

tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

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What to Tweet about?• Consider your

tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

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What to Tweet about?• Consider your

tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

#schmang13

“An alternate term used to describe a girl you would bang”http://www.urbandictionary.com/define.php?term=schmang

#Susanalbumparty#Susanalbumparty

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What to Tweet about?• Consider your

tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

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What to Tweet about?• Consider your

tweets

• Engage in conversation

• Use and follow #tags

• Link to new developments and interests

• Amplify - Retweet

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LinkedIn – The professional network

7.5 million users in the UK

#uolsummer13http://www.jeffbullas.com/2012/03/06/how-to-harness-the-power-of-linkedin-infographic/

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Get the most out of LinkedIn• Create a full Profile

– Keep it up-to-date

• Get Recommendations

• Use Updates

• Make Connections

• Join interest groups

• Research Employers

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CreatingCreate online content that effectively represents you and your career online.

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Creating

Videos

Social Bookmarks

Documents and notes

Photos

Curating

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CuratingStore and retrieve online information and mange your digital footprint and online networks to support your career.

• Blogs enable you to write longer, more in-depth reflections and share them

• Store Private notes and ideas

• Help with applying for jobs or right business documents

mjmobbs.com

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The Seven C’s of digital career literacy• Changing• Collecting• Critiquing• Connecting• Communicating• Creating• Curating

Make an Action Plan

Now Consider…How you will develop these skills and use social media to develop your personal brand

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Promoting yourselfLink your sites together

Matthew MobbsLearning Technologist Careers ServiceUniversity of LeicesterLE1 7RH

e: mjm33@le.ac.ukWeb: mjmobbs.comTwitter: @mjmobbsLinkedIn: http://uk.linkedin.com/pub/matthew-mobbs/7/381/48b

Add selected link to your:

• CV

• Email signature

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Protecting Yourself• Keep it private

• Check your Social Network Privacy Settings

• Google yourself!

Do you want employer, lecturers, colleague, your family to see it?