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PRODUCT PORTFOLIO
MANAGEMENT
MANAGE IT, DON’T IGNORE IT…
Leon Malalel
24/5/2011
Leon Malalel
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
(Formerly Lavie TimeTech)
Do I have a need for Portfolio ?
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com 2
ניהול זמן
ונוכחות
תיק עובדמבנה ארגוניגיוס עובדים
הדרכה ניוד וקידוםהערכת
עובדים
ניהול סידור
עבודה
תכנון וניהול
העדרויות
One UI
Unified
Architecture
& Infrastructure
DB
Lines of products, not a single product
Integration between the different products
Join architecture and foundation
One Vs. Team
Product Management Vs.
Product Portfolio Management
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com 3
Architecture & Infrastructure
4
The foundations of the Portfolio
Must be managed as a products
Must be in sync with all other products
Integration between products
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
Managing Requirements
5
Always with the view of the entire portfolio in mind
Prioritization should be done in portfolio level
Avoid conflicts between products and between products
and infrastructure
Cross portfolio requirements
should have higher priority
than products’ requirements
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
Roadmap
6
One Roadmap ?
One for each product ?
One for the entire portfolio ?
Infrastructure roadmap ?
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
Functionality or Infrastructure ?
7
Where and how much to invest ?
What will sell better ?
Product completeness Vs. Portfolio completeness
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
Cross Portfolio Workflows
8
THE most valuable asset of
the portfolio
Must have cross product
function in place
Integration between products
Sync. Between different product requirements
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
Change Management
9
Changes in product scope is a
reality, not an option.
They will happen!
Now think portfolio…
Change one product and the
entire portfolio will be affected
What about changes in Infrastructure ?
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
GA & Release Management
10
In portfolio release, ALL
products are upgraded
If a product is released in a
stand alone version, it must be:
Synced with the entire portfolio
Provide a co-existence with the
portfolio release
A release policy must be in place in order to sync
between the different elements
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
One Pricing Model for the entire portfolio ?
Separate Pricing model for each product ?
Pricing dimensions:1. Simple
2. Flexible
3. Reflection of usage
4. Perceived as fair
Becomes a challenge in portfolio environment
Pricing
11leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
QA & Testing
12
Portfolio adds two new levels of testing:
1. Product and Infrastructure
2. All products as one solution (workflows,…)
Portfolio Integration Lab (PIL), let’s bring all the guys to
one room and see what will happen…
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
Marketing & Positioning
13
The portfolio is always in
the lead
One level above the
products
Integration between
products
The value of the team Vs.
the value of the one
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
First step - The right organization in place
14
Portfolio Management
o Architecture
o Foundation
o Integration
o Business Processes
leon.malalel@gmail.com 0544-896886 www.leonmalalel.com
THANK YOU
QUESTIONS ?
leon.malalel@gmail.com
0544-896886
www.leonmalalel.com
Leon Malalel
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