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Socio-economic: classifying audiences by class
A Upper middle class
Top management, bankers, lawyers, doctors, other professionals
B Middle class Middle management, teachers, creative’s e.g. graphic designer
C1 Lower middle class
Office supervisors, junior managers, nurses, specialist clerical staff
C2 Skilled working class
Skilled worker, tradespersons (white collar)
D Working class Semi –skilled and unskilled manual workers (blue collar)
E Lowest level of income
Unemployment, students, pensioners, casual workers
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