HINDUSTAN UNILEVER LIMITED (HUL)

Presented by , Yamuna, S. Manju.

HINDUSTAN UNILEVER LIMITED HUL- one of the largest FMCG with heritage

over 80 years in India.

45 brands spanning 20 distinct categories such as soaps, detergents,shampoos, skin care, tooth pastes,deodrants,cosmetics,tea coffee,packaged foods,icecream and water purifiers.

INTRODUTION

HUL is owned by BRITISH-DUTCH company .

Earlier name “Unilever ” started by Lever

brothers.

Incorporated - 1933 Industry - FMCG Head Quarters – Mumbai, Maharastra Key people - Harish Manwani

(chairman),Sanjeev Metha(CEO & MD) Revenue - Rs. 30,170 crores(2014,15) Net Income -Rs. 4315 crores(2014-15) No. of employees – 18000 (2014-15)

HISTORY In the summer of 1888 visitors to the

Kolkatta Harbour noticed crates full of sun lights soap bars, emborrsed with words “ Made in England by Lever Brothers”.

Here, the marketing era of branded FMCG begins

CONTINUE….. 1931 – Unilever set up its first Indian

subsidiary. Merged with Hindustan Vanaspati

manufacturing company (1933) and united traders limited (1935).

Renamed in June 2007 as Hindustan Unilever Limited.

VISION We work to create better future everyday. Help people to feel good, look good and get

more out of life with brand and services. Inspiring people in everyday actions in

using brands to show differences to the world.

develop new ways of doing business with aim of doubling size of company.

Reducing environmental impact.

MISSION

“ TO ADD VITALITY TO

LIFE “

MERGER

The Erst while tata oil mills company(TOMCO) – 1st april ,1993.

Brooke bond lipton India limited (BBLIL) - 1st Jan,1996.

Pond’s India Limited (PIL) - 1998

AQUISITIONS Brooke bond – 1984 Lipton - 1972 Lakme 50-50 : Joint venture with kimberly clerk

corporation in 1994. Modern foods - 2002

BRANDS Personal care brands Home care brands water purifier Food and drink brand

PERSONAL CARE BRANDS Tresemme Lux Close up Vaseline Pepsodent Clinic plus Aviance Rexona

CONT…… Fair & lovely Lakme International breeze Clear Ayush therapy Axe Sure dry shield Ponds

CONT…… Liril 2000 Hamam Sunsilk Elle 18 Dove Lifebuoy pears

HOME CARE BRANDS Cif Active wheel Vim Domex New magic Rin Surf-excel Comfort Sunlight color guard

WATER PURIFIER

FOOD & DRINK BRANDS Annapurna Brooke bond Tajmahal Lipton Red label

CONT…. Kissan 3roses Magnum Taaza Bru Knorr Kwality walls

SUSTAINABLE LIVING HUL launched SLP in 15th nov,2010 at london,

new york & new delhi. Three major goals to be achieved by 2020.

Help more than 1billion people to improve their health & well-being.

Halve the environment impact of their products.

Source 100% of their agricultural raw materials sustainably.

AWARDS Ranked no.1 in the list of “Most Innovative

Companies” by FORBES. “Dun & Bradsheet corporate award’14” for

being top FMCG company. Won “Golden Peacock occupational Health

and Safety Award’2012” for its health and safety & health initiatives.

CORPORATE SOCIAL RESPONSIBILITY Lifebuoy swastha chetana - Health & Hygine. Shakthi – empowerment of women through

micro enterprise opportunity. Yashodadham - Relief & Reconstruction in

Gujarat’s kutch district. Asha daan - Happy Home.

PROJECT SAKTHI Rural distribution initiatives that targets on

small villges. Direct rural reach opportunities for under

previlaged rural women. Sakthi started with 17 women in 2 states. Now, 45,000 women in 15 India states.

MAJOR COMPETITORS P & G ITC Cavin care L’oreal Dabur Others

COMPANY SHARE

Unilever individualy holds about 67.25%

10% shares – public equity

22.75% shared by 3,00,000 shareholders.

RESEARCH FACILITIES

Hindustan UniLever Research Center (HURC)

was set up in 1967 at mumbai.

Unilever Research India (URI) was set up in

1997 at Bangalore.

ECONOMIC PROBLEMS

Tough competition

Increasing input cost

proliferation of brand portfolio

LATEST LAUNCHES Knorr chinese brands Lakme absolute sculpt Lakme lip love Magnum choco cappuccino Axe gold temptation

THANK YOU