30
Presented by , Yamuna, S. Manju.

HINDUSTAN UNILEVER LIMITED (HUL)

Embed Size (px)

Citation preview

Page 1: HINDUSTAN UNILEVER LIMITED (HUL)

Presented by , Yamuna, S. Manju.

Page 2: HINDUSTAN UNILEVER LIMITED (HUL)

HINDUSTAN UNILEVER LIMITED HUL- one of the largest FMCG with heritage

over 80 years in India.

45 brands spanning 20 distinct categories such as soaps, detergents,shampoos, skin care, tooth pastes,deodrants,cosmetics,tea coffee,packaged foods,icecream and water purifiers.

Page 3: HINDUSTAN UNILEVER LIMITED (HUL)

INTRODUTION

HUL is owned by BRITISH-DUTCH company .

Earlier name “Unilever ” started by Lever

brothers.

Page 4: HINDUSTAN UNILEVER LIMITED (HUL)

Incorporated - 1933 Industry - FMCG Head Quarters – Mumbai, Maharastra Key people - Harish Manwani

(chairman),Sanjeev Metha(CEO & MD) Revenue - Rs. 30,170 crores(2014,15) Net Income -Rs. 4315 crores(2014-15) No. of employees – 18000 (2014-15)

Page 5: HINDUSTAN UNILEVER LIMITED (HUL)

HISTORY In the summer of 1888 visitors to the

Kolkatta Harbour noticed crates full of sun lights soap bars, emborrsed with words “ Made in England by Lever Brothers”.

Here, the marketing era of branded FMCG begins

Page 6: HINDUSTAN UNILEVER LIMITED (HUL)

CONTINUE….. 1931 – Unilever set up its first Indian

subsidiary. Merged with Hindustan Vanaspati

manufacturing company (1933) and united traders limited (1935).

Renamed in June 2007 as Hindustan Unilever Limited.

Page 7: HINDUSTAN UNILEVER LIMITED (HUL)

VISION We work to create better future everyday. Help people to feel good, look good and get

more out of life with brand and services. Inspiring people in everyday actions in

using brands to show differences to the world.

develop new ways of doing business with aim of doubling size of company.

Reducing environmental impact.

Page 8: HINDUSTAN UNILEVER LIMITED (HUL)

MISSION

“ TO ADD VITALITY TO

LIFE “

Page 9: HINDUSTAN UNILEVER LIMITED (HUL)

MERGER

The Erst while tata oil mills company(TOMCO) – 1st april ,1993.

Brooke bond lipton India limited (BBLIL) - 1st Jan,1996.

Pond’s India Limited (PIL) - 1998

Page 10: HINDUSTAN UNILEVER LIMITED (HUL)

AQUISITIONS Brooke bond – 1984 Lipton - 1972 Lakme 50-50 : Joint venture with kimberly clerk

corporation in 1994. Modern foods - 2002

Page 11: HINDUSTAN UNILEVER LIMITED (HUL)

BRANDS Personal care brands Home care brands water purifier Food and drink brand

Page 12: HINDUSTAN UNILEVER LIMITED (HUL)

PERSONAL CARE BRANDS Tresemme Lux Close up Vaseline Pepsodent Clinic plus Aviance Rexona

Page 13: HINDUSTAN UNILEVER LIMITED (HUL)

CONT…… Fair & lovely Lakme International breeze Clear Ayush therapy Axe Sure dry shield Ponds

Page 14: HINDUSTAN UNILEVER LIMITED (HUL)

CONT…… Liril 2000 Hamam Sunsilk Elle 18 Dove Lifebuoy pears

Page 15: HINDUSTAN UNILEVER LIMITED (HUL)

HOME CARE BRANDS Cif Active wheel Vim Domex New magic Rin Surf-excel Comfort Sunlight color guard

Page 16: HINDUSTAN UNILEVER LIMITED (HUL)

WATER PURIFIER

Page 17: HINDUSTAN UNILEVER LIMITED (HUL)

FOOD & DRINK BRANDS Annapurna Brooke bond Tajmahal Lipton Red label

Page 18: HINDUSTAN UNILEVER LIMITED (HUL)

CONT…. Kissan 3roses Magnum Taaza Bru Knorr Kwality walls

Page 19: HINDUSTAN UNILEVER LIMITED (HUL)
Page 20: HINDUSTAN UNILEVER LIMITED (HUL)

SUSTAINABLE LIVING HUL launched SLP in 15th nov,2010 at london,

new york & new delhi. Three major goals to be achieved by 2020.

Help more than 1billion people to improve their health & well-being.

Halve the environment impact of their products.

Source 100% of their agricultural raw materials sustainably.

Page 21: HINDUSTAN UNILEVER LIMITED (HUL)

AWARDS Ranked no.1 in the list of “Most Innovative

Companies” by FORBES. “Dun & Bradsheet corporate award’14” for

being top FMCG company. Won “Golden Peacock occupational Health

and Safety Award’2012” for its health and safety & health initiatives.

Page 22: HINDUSTAN UNILEVER LIMITED (HUL)

CORPORATE SOCIAL RESPONSIBILITY Lifebuoy swastha chetana - Health & Hygine. Shakthi – empowerment of women through

micro enterprise opportunity. Yashodadham - Relief & Reconstruction in

Gujarat’s kutch district. Asha daan - Happy Home.

Page 23: HINDUSTAN UNILEVER LIMITED (HUL)

PROJECT SAKTHI Rural distribution initiatives that targets on

small villges. Direct rural reach opportunities for under

previlaged rural women. Sakthi started with 17 women in 2 states. Now, 45,000 women in 15 India states.

Page 24: HINDUSTAN UNILEVER LIMITED (HUL)

MAJOR COMPETITORS P & G ITC Cavin care L’oreal Dabur Others

Page 25: HINDUSTAN UNILEVER LIMITED (HUL)
Page 26: HINDUSTAN UNILEVER LIMITED (HUL)

COMPANY SHARE

Unilever individualy holds about 67.25%

10% shares – public equity

22.75% shared by 3,00,000 shareholders.

Page 27: HINDUSTAN UNILEVER LIMITED (HUL)

RESEARCH FACILITIES

Hindustan UniLever Research Center (HURC)

was set up in 1967 at mumbai.

Unilever Research India (URI) was set up in

1997 at Bangalore.

Page 28: HINDUSTAN UNILEVER LIMITED (HUL)

ECONOMIC PROBLEMS

Tough competition

Increasing input cost

proliferation of brand portfolio

Page 29: HINDUSTAN UNILEVER LIMITED (HUL)

LATEST LAUNCHES Knorr chinese brands Lakme absolute sculpt Lakme lip love Magnum choco cappuccino Axe gold temptation

Page 30: HINDUSTAN UNILEVER LIMITED (HUL)

THANK YOU