IN Public Health Training Summer Conference 2011 keynote

Social Mediaand

Public Health

@edeckers

#IPHTCsummerconference

"Is it trueabout Osamabin Laden?"

If you’re not using (social media) because you’re in the camp that thinks it’s stupid, you’re going to lose.

It’s as simple as that. It doesn’t matter if you think it’s stupid.

It’s free communication, and there’s a crapload of users.

— Gary Vaynerchuk, Crush It

700,000,000‣number of people on Facebook

(700 million)

If Facebook were a country, it would be the 3rd largest in the world

150,000,000‣number of US users on Facebook

(150 million)

77%‣active number of Internet users who read blogs

200,000,000‣people on Twitter

(200 million)

350,000,000,000

‣messages per day on Twitter

(350 BILLION)

50%‣readers of dead-tree newspapers

% Change in News Audience, 2009-10

Pew Research Center's Project for Excellence in Journalism2011 State of the News Media

17.1%

-1.5-3.4

-5.0 -6.0-8.9

-13.7

Local TV NetworkNewspaper Audio Magazines Cable

Online

Social Mediain the

Business World

BREAKS GUITARS

Blogging for Dollars

Social Media in thePublic Health

World

The Use of Twitter to Track Levels of Disease Activity and Public Concern in the U.S. during the Influenza A H1N1 Pandemic

— Alessio Signorini, Alberto Maria Segre1, Philip M. Polgreen, U of Iowa Computer Science

Real Time Communication

Crisis Communication

Find Target Audience

Read meErikDeckers.comProBlogService.com

@edeckersErik.Deckers@gmail.com

Reach me

Thank you!