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Presentation to Small Business owners in Melbourne, Australia how to use Social Media to grow their business.
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How to Use the Internet in Your Business
Presented by John Duffield
How to use social media to grow your business…
John Duffield What I Do …What I Do …
• Business Performance Improvement.
• Website Design• SEO• Digital Marketing• iPad Apps
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You can sell almost anything online…
1. Why use social media
• Advantages• Where to be socially• SEO• Target marketing
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Advantages
•Gateway to new customers
•Strengthen relationships
•Use of social media increasing
•Target marketing
Where should you be socially?
• Google+
• Blogs
Social media and SEO
• Search engines love to spider Twitter, Facebook, and more.
• By posting relevant tweets/posts with links to your site offerings, it can increase your page rank and drive more traffic to your site.
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Target marketing
• With access to demographics in Facebook, you can target your advertisements to different groups.
• Free advertising, it doesn’t cost you to make tweets and posts.
• Why not take advantage of it?
Social media is here to stay and creating social proof is what motivates people to
take action ...
2. What is social proof?
• Definition• Leveraging social proof• Social proof and pictures
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Social proof – definition…
• Social proof, also known as informational social influence.
• Where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
Leveraging social proof
• In 2013 and beyond, social proof will gain in importance because customers are becoming more informed all the time.
• With the power of the internet at their fingertips, customers can know an immense amount of information about your business before ever speaking with a salesperson.
Social proof works better with pictures
• Testimonials are one of the most persuasive forms of social proof out there, but how can you make them more believable? (Just because a testimonial is true doesn’t mean people will believe it.)
• According to new research on increasing “truthiness,” the best way is to put a face to the words.
18% of Internet time is spent on social media….
3. Social media options
• Only a Facebook page• Complimenting existing web
initiatives• Customer service• Get on the social media bus!
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Only a Facebook page?
• Some businesses exist with just a Facebook page.
• Marketing activities that would cost thousands of dollars through other channels can be used on Facebook for a fraction of the cost.
Complementing existing initiatives
• Links to your main web page.• Advertise on Facebook…
• Back to posts• Linked to main website• Post developed from blogs
• New blog, newsletter, something to say?• Get it out there!
• Hootsuite
Customer service
• Answer customer service issues directly in Facebook and Twitter.
• Monitor discussions.
• Address any issues quickly.
Get on the social media bus!
• e-commerce integration• Start your brand awareness• Social media is becoming so
prominent in our culture, you need to be on it and connecting with your customers.
• Ignoring it can cause devastating consequences to your business.
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In just a few short years Facebook has developed into an essential business marketing tool…
4. How to use Facebook for business
• How to set-up a business page• Facebook marketing• Facebook advertising• What to share?
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How to set-up a business page
• Business page set-up
• Fan page templates
Facebook marketing
• Attracting people is the challenge…
• Facebook options
• Use your blog
• Share in posts consistently
• Hootsuite
Facebook advertising
• Lets you automate the whole process for new subscribers
• Maintain contact with your list for months, years on auto pilot!
• Set up a sequence of emails
• The money is in the list
What to share?
• Only essential fields
• Placement on your site
• Have this on every page of your site
• Drive traffic to this form
• Don’t make them jump through hoops!
Web traffic is to Internet marketing as location is to real estate, it’s the only thing that really matters…
5. Creating demand with your social presence
• Creating demand• What are the options?• How can I measure the results?• Demand maintenance
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Creating demand…
• Answer a different need• Customers appreciate hearing
from you• Improves your online activities• Single highest ROI• Frees dependency on search
engines
What are the options?
• Get the message out at the right time!
• Offer pre-launch sales• VIP customer specials• Change the newsletter
them to suit the season
How can I measure the results?
• Save a template for ongoing use
• Can be HTML or simple text based
• Include links back to specific webpages
• Embed audio and video
Demand maintenance…
• Open rates• Click-thru rates• Keeping out of the junk
mail and spam filters• Use good subject line
headers• Design for scanners not
readers
You must know how you are tracking…
6. Measuring the results
• Google analytics• Google webmaster tools• Alexa• Site speed testing• China site test• Google keyword tool
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Questions?Questions?
http://small-business-world.com/contact/
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