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INTRODUCTION
SUBMITTED TO:PROF . ROMY SAINY
PRODUCT, SERVICES &BRANDS
SUBMITTED BY: DR. ADITI NAIDU MENTEE’SAnkita MasharkarPallavi MohantyAjay Kumar SinghSomya TripathiYogesh ParasharRomeyraj BundelaLakhan SinghSudhir DansenJai Singh
PATANJALI AYURVED LTD
• Established by Acharya Balkrishna in 2006.• Founder - Yogrishi Ramdev Baba.• Headquarter – Haridwar (UK), India with
modern equipments.• Director – Swami Muktananda
PATANJALI AYURVED LTD• It’s a FMCG ,Health care product.• Manufacturing division has over 300 medicines.• Patanjali Ayurveda has annual turnover of
around 2000 crore.• Started by manufacturing medicinal product &
gradually they expanded their product from medicine to food items cosmetics.
• They are giving tough compitition to foreign companies,all products are 10-40% cheaper.
PATANJALI AYURVED LTD
RAMDEV BABA
• “Neither I own a single share of Patanjali Ayurved, nor do I take a single penny to promote it”.
PRODUCT LINE
NUTRITION &SUPPLIMENTS
BADAM PAK
CHYAWANPRASH
GHEE
HONEY
HEALTH DRINK
FRUIT JUICE
GROCERY
CANDY
GRAM FLOURCORN
FLAKESHERBAL
TEAMUSTAR
D OIL
RICE
SALT,SPICES
MEDICINES
ASAVA
BHASMA
GUGGUL
PARPATI
SYRUP
VATI
PISHTA
CHURNA
HOME CARE
AGARBATTI
DISH WASH BAR
HERBAL
GULAL
PERSONAL CARE
BODy LOTION
TOOTH BRUSH ,TOOTH PASTE
EYE CAREFACE
CREAM ,AGING
CREAMHAIR OIL,
SHAMPOO,CONDITION
ER
BOOKS & MEDIA
AUDIO CASSETT
E
AUDIO CDS/MP3
ELECTRONIC ITEMS
DVDS & VCDS
BOOKS
HEALTH CARE
DIGESTIVE
HEALTH &
WELLNESS
Patanjali kesh kanthi Reetha
• Ingredients • Price • Shelf life• First experience• Result • Trustful
PATANJALI AYURVED LTD
NEW-PRODUCT DEVELOPMENT
Product life cyclePatanjali shampoo like kesh Kanti Reetha,Patanjali anti dandruff and various productsOf patanjali are in growth stage and some new products like fertilizers and clothing in the introductory stage the product life cycle curve of patanjali product is at its introductoryStage and growth stage ,diagrammatically, could be represented as:-
PATANJALI AYURVED LTD
Little wonder then, that Patanjali Ayurved Ltd. has become the fastest growing Fast Moving Consumer Goods (FMCG) brand in India!
Making everything from biscuits to balms, Patanjali Ayurved Ltd even plans to come out with its own healthier version of instant noodles!
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