i-kifu presentation english japanese 24 dec 2010

We help NPOs to reach millions of donors

Nhat Vuong

vuong@ikifu.org

(i-寄付)

i-kifu wants to support the NPOs to do fundraising, by using technologies.

i-kifu believes that anyone shouldbe able to contribute in improvingthe world from the tip of theirfingers.

65% of the NPOs says

Fundraising!

Source: Giving USA, Yamauchi, Tanaka & Kawai (2007).

~5Bio$

~220Bio$

More than 30,000 Japanese NPOs cannot help people properly, due to lack of donations…

1. Low marketing budget

2. No one knows them.

3. Hard to find enough volunteers

4. Hard to find donors

1) No donation culture 2) Few NPO information

3) Lack of trust in NPOs 4) Inconvenient payment

Mendo!

Online donation exists

Generated more than

1Billion Yen of donations in 3 years.

Common problems of the current websites

1) Too much content 4) No rewards for donors

2) No mobilepayment

5) No connections with Mixi, Twitter or Facebook

3) Lack of financial transparency 6) Users can donate only money

1) Make Flyers

2) Email to PC

3) Update Website

1. It costs them money (to print)

2. It takes too long to spread information

So, people cannot act quickly

What are i-kifu’s merits?

~95%Donors who need

to be asked« Passivedonors »

~5%Spontaneous

Donors« Activedonors»

With i-kifu NPOs

can send

information

quickly to their

supporters

Did you know that an earthquake hit Chile today?

Find out how you can support the victims

www.ikifu.org

Did you know that an

earthquake hit Chile

today?

See what you can do

Users can contribute quickly

with

Mobile

Potential donors

Earthquake

Time

Current donation:

methods too slow

~1-2 hours1 minute

Promote campaigns

NPOs

Wishlist

2 types of support:

1) Financial : Donation

2) Not Financial : Volunteers,

Click donation etc..

Karma Points

sheDonated !

Keeps 10 %

(1) (2)

You can

do

better…

Sponsors

Keeps 10 %

(1) (2)

(3*) (4**)

*3) If the donors allows i-kifu to promote the sponsors on their SNS account,

**4) The sponsor will pay the 10% to the NPO.

Promote

Sponsor?

10 JPY

100 JPY

In other words…

1. NPOs can sell theirgoods

2. Corporations can alsosell their products and share revenue withNPOs.

More than 50 NPOs

Find

Partners Develop

Iphone,

Android

App

+

Mobile

Version

Website

Get more

users

Foundations

Corporations

Got Support

from NPOs

Beta

PC

Version

Website

Developing Promote

Targeted Partners

Yahoo.jp

Nhat Vuong

Founder

i-kifu

Email: vuong@ikifu.org

Blog: http://ikifu.blogspot.com

Twitter: @ikifu

Facebook: http://bit.ly/ikifufan