Identity 2.0

荣幸

Start my Topic

Politics

What is politics

The art and science of government

Democracy

What is DEMONCRACY ?

A serious GAME

Let’s play a GAME

乔冠元

Caesar

Julius Caesar

Dictator

Bad guy

For me

Funny name

Belie My mild nature

Rename myself

Need your help

PLEASE !!!

value this opportunity

I have 4 names in mind

David

Josh

Charles

Prince

Charlie

Pick a name for me

1) David

2) Josh

3) Charles

4) Charlie

Thank you for your kind consideration

My name is Josh

That is democracy

Examples

Not in

but in U.S.A

Only 10%

Hurricane Katrina

Frustrating

Forget about Democracy

Let’s talk about Josh

Main Topic

Identity 2.0

start

What is Identity

Identity is

Who you are

Take Josh as a example

Who am I ?

If you don’t know Josh

JoshJosh

CaesarCaesar

CaesarCaesar

In case you don’t knowIn case you don’t know

Sep. 23, 1987

20

Over 9

Over 16

Over 18

under 65

English

Founder

Chief Editor

I worked for……

And I once work for

Somebody who made……

My uncle

Now I’m working at

I’m working on

Something

you don’t wanna know

I BLOG on……

Profiles

Profiles

Identity is also

What I like

What I like

identity

How is it conveyed ?

historically

verbal

口头的

Trust

noble

Official paper

Could be Forged

可以伪造的…

祝英台

Forged

Modern identity

Identity 1.0

Photo ID

ID card

Driver’s license

Student’s card

More trusted

So I can prove …

Over 18

Trust

Can get a girlfriend

Identity 2.0

Online identity

2.0

Web 2.0

Business 2.0

What is 2.0 ?

More interaction

How ?

Expose Information

Basically

Site registration

Who you are

Where you are

What you like

Email

A place to send ads

Identity 1.5

In the era of identity 2.0

Every single click

Become part of your identity

For example

I act like

Super basketball fan

If I buy

Not for sure

Most potential

Why is that important ?

Marketing 1.0

Half is wasted

Try to persuade

Wasted

Also wasted

He doesn't use itfrequently

Not affordable

You don’t know

Whowanna & can

buy your products

What we can get

taste

Shopping habit

Income

A lot of detailed info.

Organized

database

Put labels on people

Tags

学生 实习生 电脑爱好学生 实习生 电脑爱好者 球迷 者 球迷 KTV KTV

数码产品 爱国者 数码产品 爱国者 aadidas google didas google 英语 英语 西班牙语 世界是平的 西班牙语 世界是平的 聊斋 西游记 水浒传 聊斋 西游记 水浒传 扈三娘 话剧 雷雨 腕 扈三娘 话剧 雷雨 腕 冠冠 石头 ……………冠冠 石头 ……………………………

Use special method

analyses

All those tags

Figure out

What kind of consumer are you

What products you will buy

most likely

Then try to convince

More effective

Marketing

Expand market

How to get info. ?

Privacy concerns

You have No privacy

Expose your info.

Who want this database ?

Everyone in business world

Money MoneyMoney

Who can do it ?

I cannot

Those GIANTS

How will that be useful ?

Examples of Josh

It’s been 6 years

老狼

Old wolf

find that

presume

A man of loyalty

Loyal lover

Loyal customer

Worth build relationship with

Customer relationship management

Ferrari

Where are its potential customers ?

boss

CEO

保时捷

林宝坚尼

Get customers from competitors

Marketing 1.0

Marketing 2.0

Benz

B.M.W

TOYOTA

Good at

Industry booming

Stock market rising

Will be billionaire

soon…

Also potential customers

First choice

保时捷

保时捷

林宝坚尼

林宝坚尼

Worth build relationship with

A blue ocean market

Just examples

Reality

More complicated

What else matters

in my identity 2.0 ?

very important

Credit

Put it in your records

Bad credit

Appears in your record

学生 实习生 电脑爱好者 球迷 KTV

骗子数码产品 爱国者 adidas google 英语 西班牙语 世界是平的 聊斋 西游记 水浒传 扈三娘 话剧 雷雨 腕 冠冠 石头 ……………………

screwed

完蛋了

No credit

No loans

No business

Don’t trust you

Identity 2.0

Open

Have nowhere to hide

Privacy concerns

Anyway

Value your credit

In the era of Identity 2.0

CONCLUSION

Q & A

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