Jamespot web2 connect2010 - l'avenir des reseaux sociaux en entreprise

L’avenir des Réseaux Sociaux en Entreprise.

A Wave? No! A Tsunami! Alain Garnier

CEO - Jamespot http://www.jamespot.com

Introduction JAMESPOT : A SOCIAL NETWORKS MOTORIST A BOOK :

Upcoming soon…. « business social network» In the same collection In collaboration with Guy Hervier.

B2B

B2C

The SOCIAL Tsunami (Networks … not political )

Just Figures It! •  97% of Internet users know Facebook – 63% know Twitter •  1,5 millions companies are on Facebook [Source : Facebook June 2010] •  500 millions of active users are on Facebook – 25 millions are on Twitter •  55 minutes spent on average per day on Facebook •  70 millions on LinkedIn & 30 millions on Viadéo •  1 million users on Yammer

18% of average earnings for companies engaged in social

networks [Source : Altimer Group 2009]

Web leaders Facebook & Twitter + LinkedIn - Viadéo

Ok, but…I am working ! I don’t play on Facebook!

WHY WHAT IS SO EASY ON THE WEB IS SO HARD STUFF INTO THE BUSINESS?

WEB EXTENDED COMPANY

INTERNAL

Value generated by the « Social Business Network»

Business social

network

SOCIAL MEDIAS

PRODUCTIVITY

BUSINESS IMPULSION

LEAD GEN

COMMUNICATION

So i go to Facebook for my Business?

•  For SocialCRM OK : FAN Page

•  For internal / partners NO. Why? –  Privacy –  Rules can change –  I can’t manage « as i want » –  People are for their own not necessary for business –  I cant « force » someone to join –  …it’s not my home

Enterprise RSE Landscape

?

57M$ 14M$ 18M$

10M$ 0,5M$ 1M$

WW

US

FR

Why do companies come

to the Social Business

Network?

SPEED BUSINESS

LEVERAGE EVERYTHING

REAL TIME / SMALL PLANETE

WORKFLOW & ERP ARE TOO COMPLEX

« There is no choice »* : THE eMAIL EFFECT

THANK’S! http://www.jamespot.pro http://www.jamespot.com

alain.garnier@jamespot.com