Reebok SnapTag Presentation

TheMobileBarcodeInventedforMarketers

MOBILEBARCODESAREEVERYWHERE

Howdidithappen?

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UPCCodeInventedtogetproductInfoandpricingfromPackagingatcheckout

1962

1stuse‐WrigleyJuicyFruit

1994

InventedbyToyotasubsidiary(Denso‐Wave)

QRCodeInventedfortrackingpartsinmanufacturing

2006

MobileBarcodesInventedformarketers

andconsumerstoacHvateadverHsing

SnapTaginventedbySpyderLynk

HistoryofBarcodes

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SnapTags The Barcode Invented for Marketers

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Whatbrandisthis?

SnapTags: Branded

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SnapTags=AnchorLogo+CodeRingPlacementofBreaksintheRingcreatesaUniqueSnapTag

HowSnapTagCodeRingsWork

EveryTimetheCodeRingischanged:• Themedia,markeHngchannelorSnapTagplacementcanbetracked• AdifferentcampaignwithauniquecalltoacHonandresponsecanbeimplemented

MobileConsumers

TheMobileUniverse234millionAmericans13andoverusemobiledevices

88%ofconsumerscansnap&sendwithacameraphone76%Americanadultsusethecameraonmobilephones

36%ofconsumershaveaSmartPhone

15%havedownloadedaQRcodeReader

*Comscore1/11,**PewResearchCenter7/10,***Nielsen,2/11 7

Send Engage

Open the App EngageHover to Decode

Snap&SendAnycameraphone

MobileAppScaniPhone&Android

Receive

Dialog Opens

Snap

SnapTags: Easy to Use

95871

95871

95871

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DATA(URL)Decodedbybarcodereader

Website

AcRvitytrackedviainteracRveplaUorm

ResponseInfluence:‐ SnapTag#‐ Consumer‐ Time/day‐ LocaRon‐ Campaignhistory

RelevantResponseMessage

AcRvitytrackedviainteracRveplaUormResponsecaniniRateinteracRveconversaRon

TrackingviawebsiteanalyRcs

Influenceexperienceviawebsite

HowQRCodesandSnapTagsWORK

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SnapTagsservemulHmediamessagesthatcanbecustomizedinavarietyofways‐ ResponselogicdrivenbyalgorithmallowingvariableresponsesbasedonmulHpleadributes‐ MulHplechoiceoffersputconsumersincontrol‐ EachdynamicresponsecanbeHedtoadifferentSnapTagCodeRing

SnapTags: Smarter with Dynamic Responses

Youmustbe21toparHcipate.PleaserespondwithyourDateofBirthMMDDYYYY

03221985

CheckoutthisplayfromtheBudLightPlaybook.Wantmore?Reply“A”formoreplays,“B”formoregamedayrecipes,“C”fortailgaHngHps,“D”forBehindEnemyLinestrailers 10

Product Education

VideoresponseeducatesconsumersinretailaboutthefeaturesandbenefitsofthenewHPePrintproduct

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12%ofconsumersopeningFootLocker‘semailacHvatedtheSnapTagtoaccessthismobilecoupon

Sales Driver

Geta25%DiscountRedeembefore1/26/11.ShowthiscodeinstoreFL28169

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AVEDA‐FREESAMPLEANDSALONFINDER

PickupyourColorConserveat82NorthfieldBlvdDenver,CO80238.UsethiscouponcodeSHAPE10togetatri‐packsample

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Got2b Loyalty Initiative

Thanksforsnapping.Tryoutthissampleofhairsprayandrespondwiththeansweryouthinkbest:A.  IlovethishairsprayB.  IlikethishairsprayC.  Iwishitworked

beder

ThisSamplePackSnapTagFeedbackFormallowedgot2btocollectconsumerfeedbackontheproduct

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Caressprogramdrove26,000entriesand16,000mobilecluboptinsMobileClubDatabase:• Featuresconsumerphonenumberoremailaddress• DatasegmentaHonallowsfortargeHngofmessagestodifferentconsumersegments• DirectconnecHonwithconsumerscreatesloyaltyandopportunitytodrivesales

Smarter with Simple Solutions for Building a Database

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ASnapTagResponse

ColoradoNaHvewillkeepyouuptodateonbrewfesHvalsthissummerinColorado.LetusknowtheciHesyouwantnewsabout:A.  DenverB.  TellurideC.  Aspen

JoinusthisweekendattheBeer&ChiliFesHvalinAspen.WewillbesamplingColoradoNaHveandcelebraHngthesummerwithsomegreatchiliandgreatmusic

Colorado Native Beer Loyalty Initiative

TextCommunicaHon

ColoradoNaHveisbuildingacommunityofconsumersbybecomingagotoresourceaboutColoradoEvents

ColoradoNaHveisabrandcreatedbyACGolden,asubsidiaryofMillerCoors

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OfficeDepotInstanteGiaCardProgram

HowtheProgramWorks:

•  Consumerscanscan,orsnapandsendapictureofthevendor‐brandedSnapTagsandwillinstantlyfindoutifthey’vewona$100giqcard

•  Throughthisadvancede‐giqcardprogram,consumerssimplyshowtheirphonesatcheckouttospendtheirwinnings

•  RemainingparHcipantsreceivespecialmobilecouponstosaveonavarietyofbacktoschoolessenHals

•  TheprogramrunsfromJuly24th,2011toSeptember11th,2011willgiveawayatotalof$500,000duringthatperiod

•  Toengageandeducateemployees,anassociateprogramranaweekbeforetheconsumerprogram

SnapTagResponse

Youhavejustwon10OrbitBucks.Goonlinetostyle.orbitgum.comAndcheckouttheBacktoSchoolprizesavailable.UsePromoCodeXL77R3PLtoredeem.

OrbitLoyaltyPointsProgram

OrbitBucksPromoRon• ParHcipaHngconsumershavetheopportunitytoinstantlywinbetween$20and$100adayinOrbitBucks.• ConsumerscanparHcipatedailytoincreasetheirchancesofwinningmoreOrbitBucks–andmoreOrbitBucksgivestheconsumeraccesstoprizesofgreatervalue.

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SOCIALSNAPTAGS

SnapTagscanLIKEyourbrandonFacebookorfollowyourbrandonTwider

New: Social SnapTags

MakeYourMassMarkeHngSocial

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Coupons

Sweeps Entries

Free Samples

Exclusive Content

Promotional Codes

BUILD Social Databases

DELIVER Exclusive Offers

ENABLE Social Sharing

SpyderLynk turns social networking

icons into Social SnapTags

Social SnapTags The SnapTag Just Got Social

SocialSnapTags‐withIncen;ves

SNAP LIKE SHARE SEND

LIKE SHARE SCAN

GET

GET

Snap&SendAnycameraphone

SnapTagReaderiPhone&Android

SNAP LIKE GET SHARE

Social SnapTags TRESemmé Offers Printable Coupons

Social SnapTags Shares Can Be Activated on Any Device

From Mobile to PC

Social SnapTags Mobile Activating Social

Turn One Impression into

Hundreds of Digital Engagements

TheMobileBarcode&PlavormInventedforMarketers

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